Tech and industry (Energy and utilities), Meter reading

A meter reading reminder as a departures board: the deadline on flaps with its day and year, up to four ways to send the reading as rows with their lamps, then why it matters, the button and the presenter, the supplier's notice at the foot throughout. Complete on the first frame. Eight seconds, and about one more for every way.

Template	Tech and industry (Energy and utilities), tpl_1aa6650d866f
Variant	Meter reading
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	11 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

A meter reading reminder as a departures board: the deadline on flaps, up to four ways to send the reading as rows with a lamp, then why it matters, the button and your presenter. Your notice stays at the foot throughout. Eight seconds, and 0.9 more per way. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the deadline, the ways to send the reading and how, why it matters, the words on the board, the call to action, your notice and the small print.
clipData.section	text		up to 24 characters	Section: The section in the header, painted as a sign beside your title line, such as Meter reading.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the headline, such as Annual reading.
clipData.headline	text	yes	up to 80 characters	Headline: The headline, set large. Ask for the reading and say by when.
clipData.deadline	datetime	yes		Deadline: The day the reading is needed by, such as 2026-11-30T00:00:00+01:00. Only the date is read, as written here. It is set on flaps with the day's name and the year spelled out under it, in the channel's language.
clipData.methods	list	yes	at least 1, up to 4	Ways to send it: One to four ways to send the reading, in the order they are told: the way, and how (an address, a number, what to do). All are listed on the first frame, then each is told in turn.
clipData.methods[]	group			Way
clipData.methods[].way	text	yes	up to 24 characters	Way: Such as Online, In the app, By phone or By post.
clipData.methods[].how	text		up to 56 characters	How: The address, number or what to do, written as it should be read, such as 0800 555 0123, free of charge.
clipData.why	text		up to 180 characters	Why it matters: One or two sentences on why the reading matters to the customer, told after the ways.
clipData.labels	group			Words on the board: The words the board shows over the figures, in your language. A word left out is not drawn; its part still is.
clipData.labels.deadline	text		up to 24 characters	Over the deadline: The caption over the date, such as Send it by.
clipData.labels.ways	text		up to 24 characters	Over the ways: The heading over the ways, such as How to send it.
clipData.labels.why	text		up to 24 characters	Over the reason: The caption over the reason, such as Why it matters.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.notice	text	yes	up to 300 characters	Notice: Who supplies and what happens without a reading, as your regulator asks. Shown at the foot from the first frame to the last; a long notice is set smaller, never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as where the reading is found on the meter.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: dark, standard pace, softly rounded, text at the start.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_1aa6650d866f?variant=Meter%20reading&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Meter reading",
      "kicker": "Annual reading",
      "headline": "Send us your meter reading by 30 November",
      "deadline": "2026-11-30T00:00:00+01:00",
      "methods": [
        {
          "how": "stadtwerke-lindenau.example/meter",
          "way": "Online"
        },
        {
          "how": "Lindenau Home, then Meters",
          "way": "In the app"
        },
        {
          "how": "0800 555 0123, free of charge",
          "way": "By phone"
        },
        {
          "how": "Return the card from your letter",
          "way": "By post"
        }
      ],
      "why": "A reading you send gives a bill for what you used. Without one we have to estimate, and an estimate can be too high or too low.",
      "labels": {
        "why": "Why it matters",
        "ways": "How to send it",
        "deadline": "Send it by"
      },
      "cta": {
        "label": "Send your reading",
        "detail": "stadtwerke-lindenau.example/meter"
      },
      "notice": "Stadtwerke Lindenau GmbH, supplier of electricity, gas and water. Without a reading we estimate your use from earlier readings and correct your bill when you send one.",
      "footnote": "Read the numbers before the decimal point from left to right. Keep your meter number to hand.",
      "look": {
        "logo": "auto",
        "pace": "standard",
        "align": "start",
        "theme": "dark",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Send us your meter reading by 30 November",
      "captionTiny": "Send us your meter reading by 30 November: online, in the app, by phone or by post.",
      "captionShort": "Please send us your meter reading by Monday 30 November. Online at stadtwerke-lindenau.example/meter, in the app, by phone on 0800 555 0123 or by post with the card from your letter. A reading gives a bill for what you used.",
      "captionMedium": "Please send us your meter reading by Monday 30 November. You can do it online at stadtwerke-lindenau.example/meter, in the Lindenau Home app under Meters, by phone on 0800 555 0123 (free of charge) or by post with the card from your letter. A reading you send gives a bill for what you used. Without one we have to estimate, and an estimate can be too high or too low.",
      "captionLong": "Please send us your meter reading by Monday 30 November. You can do it online at stadtwerke-lindenau.example/meter, in the Lindenau Home app under Meters, by phone on 0800 555 0123 (free of charge) or by post with the card from your letter. A reading you send gives a bill for what you used. Without one we have to estimate your use from earlier readings, and an estimate can be too high or too low; we correct your bill when you send one. Read the numbers before the decimal point from left to right and keep your meter number to hand. Stadtwerke Lindenau GmbH, supplier of electricity, gas and water.",
      "hashtags": [
        "meterreading",
        "utilities",
        "energy",
        "stadtwerke",
        "customerservice"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.