Tech and industry (Energy and utilities), Saving tips

Saving tips as a departures board: the season on flaps, up to eight tips as rows with their lamps, each with what it saves on flaps and its unit and basis beside it, in pages where they do not fit, then a tip, the button and the presenter, the supplier's notice at the foot throughout. Complete on the first frame. Six seconds, and about one more for every tip.

Template	Tech and industry (Energy and utilities), tpl_1aa6650d866f
Variant	Saving tips
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	12 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

Saving tips as a departures board: the season on flaps, up to eight tips as rows with a lamp, each with what it saves on flaps and its unit and basis under it, shown in pages where they do not fit, then a tip, the button and your presenter. Your notice stays at the foot throughout. Nine seconds, and 1.1 more per tip. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the season, the tips with their savings, units and bases, the words on the board, the tip at the end, the call to action, your notice and the small print.
clipData.section	text		up to 24 characters	Section: The section in the header, painted as a sign beside your title line, such as Saving tips.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the headline, such as Use less, pay less.
clipData.headline	text	yes	up to 80 characters	Headline: The headline, set large. Say what the tips are for; never promise a saving the tips do not show.
clipData.season	text	yes	up to 24 characters	Season: The season or period the tips are for, set on flaps, such as Winter 2026/27.
clipData.tips	list	yes	at least 1, up to 8	Tips: One to eight tips, in the order they are told. Each has what it saves, as a number with its unit and the basis it holds for (required: a saving is never shown without them). The number is drawn exactly as sent, with its decimals. All are listed on the first frame (a long list is shown in pages), then each is told in turn.
clipData.tips[]	group			Tip
clipData.tips[].tip	text	yes	up to 48 characters	Tip: The tip in a few words, such as Lower the heating by one degree.
clipData.tips[].saving	number	yes	4 decimals	Saving: What the tip saves, a number drawn exactly as written here, such as 6 or 38.5. Its unit comes beside it.
clipData.tips[].unit	text	yes	up to 28 characters	Unit: What the number counts, such as kWh a year, EUR a year or % of heating energy.
clipData.tips[].basis	text	yes	up to 100 characters	Basis: The case the saving holds for, such as For a household of three, or the price used, including whether VAT is included.
clipData.labels	group			Words on the board: The words the board shows over the figures, in your language. A word left out is not drawn; its part still is.
clipData.labels.season	text		up to 16 characters	Over the season: The caption over the season, such as Season.
clipData.labels.saves	text		up to 16 characters	Over the savings: The caption over the savings, such as Saves.
clipData.tip	text		up to 120 characters	Tip at the end: One sentence shown at the end above the button, such as an offer of an energy check. Never promise a saving.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.notice	text	yes	up to 300 characters	Notice: Who supplies and that the savings are estimates, as your regulator asks. Shown at the foot from the first frame to the last; a long notice is set smaller, never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as the prices the savings were worked out with.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: dark, standard pace, softly rounded, text at the start.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_1aa6650d866f?variant=Saving%20tips&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Saving tips",
      "kicker": "Use less this winter",
      "headline": "Six ways to use less energy at home",
      "season": "Winter 2026/27",
      "tips": [
        {
          "tip": "Lower the heating by one degree",
          "unit": "% of heating energy",
          "basis": "Per year, in a typical home heated with gas",
          "saving": 6
        },
        {
          "tip": "Wash at 30 degrees, not 40",
          "unit": "kWh a year",
          "basis": "For a household of three, 200 washes a year",
          "saving": 38
        },
        {
          "tip": "Switch off standby",
          "unit": "kWh a year",
          "basis": "For a TV, a console and a router left on standby",
          "saving": 90
        },
        {
          "tip": "Take a five minute shower",
          "unit": "EUR a year",
          "basis": "For one person, hot water by electricity, at 0.32 EUR per kWh including VAT",
          "saving": 120
        },
        {
          "tip": "Bleed the radiators",
          "unit": "% of heating energy",
          "basis": "Per year, when air has been trapped in them",
          "saving": 4
        },
        {
          "tip": "Put a lid on the pot",
          "unit": "kWh a year",
          "basis": "For cooking dinner every day on an electric hob",
          "saving": 60
        }
      ],
      "labels": {
        "saves": "Saves",
        "season": "Season"
      },
      "tip": "Book a free energy check at home with one of our advisers.",
      "cta": {
        "label": "Book an energy check",
        "detail": "stadtwerke-lindenau.example/advice"
      },
      "notice": "Stadtwerke Lindenau GmbH, supplier of electricity and gas. Each saving is an estimate for the case named beside it and not a promise; your own saving depends on your home and how you use it.",
      "footnote": "Prices used: 0.32 EUR per kWh of electricity and 0.11 EUR per kWh of gas, both including VAT at 19 percent.",
      "look": {
        "logo": "auto",
        "pace": "standard",
        "align": "start",
        "theme": "dark",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Six ways to use less energy at home this winter",
      "captionTiny": "Six ways to use less energy this winter, from lowering the heating by one degree to switching off standby.",
      "captionShort": "Six ways to use less energy at home this winter: lower the heating by one degree, wash at 30 degrees, switch off standby, take a five minute shower, bleed the radiators and put a lid on the pot. Book a free energy check with one of our advisers.",
      "captionMedium": "Six ways to use less energy at home this winter. Lower the heating by one degree (about 6% of heating energy a year), wash at 30 degrees (about 38 kWh a year), switch off standby (about 90 kWh a year), take a five minute shower (about 120 EUR a year), bleed the radiators and put a lid on the pot. Savings are estimates for the cases named in the video, not a promise. Book a free energy check at home with one of our advisers.",
      "captionLong": "Six ways to use less energy at home this winter. Lower the heating by one degree: about 6% of heating energy a year in a typical home heated with gas. Wash at 30 degrees, not 40: about 38 kWh a year for a household of three. Switch off standby: about 90 kWh a year for a TV, a console and a router. Take a five minute shower: about 120 EUR a year for one person with electric hot water, at 0.32 EUR per kWh including VAT. Bleed the radiators: about 4% of heating energy a year. Put a lid on the pot: about 60 kWh a year for daily cooking on an electric hob. Savings are estimates for the case named beside each tip and not a promise; yours depends on your home and how you use it. Book a free energy check at home with one of our advisers. Stadtwerke Lindenau GmbH.",
      "hashtags": [
        "energysaving",
        "winter",
        "energy",
        "stadtwerke",
        "savemoney"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.