Tech and industry (Hardware and electronics), Coming soon 1.0.0
| Template | Tech and industry (Hardware and electronics), tpl_3864905dddda |
|---|---|
| Variant | Coming soon |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 18 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A launch teaser as a keynote shows one: the product as a silhouette (or slowly lit), the teaser line huge and the days left, complete on the first frame. Then up to three hints, one per scene, then the countdown counting to the days left as of the post's date. Then the product revealed with pre-order. The footnote stays throughout. 2.2 seconds more per hint. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the eyebrow, the teaser line, the product's name and picture and how it is revealed, the hints, the countdown with its label and dates, the price, the pre-order line, the call to action and the footnote. | |
clipData.eyebrow | text | up to 24 characters | Eyebrow: A word or two above the line in the brand colour, such as Coming soon. | |
clipData.headline | text | yes | up to 60 characters | Teaser line: The line set huge on the cover, such as Something new is coming. Also the end card's title where no product name is sent. |
clipData.product | text | up to 40 characters | Product name: The product's name, revealed on the end card with the product. Left out, the end card repeats the teaser line. | |
clipData.picture | image | yes | media:// file from the media library, alt text up to 120 characters | Product picture: The product teased, from the media library. A cut-out (a PNG with a transparent background) can be shown as a silhouette until the end; a photograph is shown dimmed and lit slowly. It stays on screen from the first frame to the last. |
clipData.reveal | enum | silhouette, slow | How it is revealed: Silhouette: only the product's outline, lit from behind, until the end card shows it. Slowly: the product dimmed at first and lit a little more in every scene. A photograph is always lit slowly, since only a cut-out has an outline. | |
clipData.hints | list | up to 3 | Hints: Up to three short hints, each set huge on a scene of its own while the product stays hidden, such as Lighter. or Twice the battery. Each adds 2.2 seconds. | |
clipData.hints[] | group | Hint | ||
clipData.hints[].text | text | yes | up to 48 characters | Hint: A few words. |
clipData.countdownLabel | text | up to 24 characters | Over the countdown: Set over the days left, such as Launches in or Available in. | |
clipData.target | datetime | yes | Launch date: The moment the product launches or pre-orders open. The countdown counts to it. | |
clipData.asOf | datetime | yes | As of: The moment the countdown is counted from, usually when the post goes out. Never the clock: the clip shows the time left as of this moment, rounded down. | |
clipData.precision | enum | days, hours | Countdown: Days alone, or days and hours. Unit names are written in the channel's language. | |
clipData.dateText | text | up to 60 characters | Date in words: How the launch date is written under the countdown. Left out, it is written from the date in the channel's language. | |
clipData.priceLead | text | up to 16 characters | Before the price: A word set small before the price on the end card, such as From. | |
clipData.price | number | from 0, 2 decimals | Price: The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing. | |
clipData.currency | text | up to 3 characters | Currency: The price's currency as a three-letter code, such as EUR, GBP or USD. | |
clipData.priceText | text | up to 32 characters | Price in words: Shown as written where no price is sent, such as Price on launch day. | |
clipData.preorder | text | up to 72 characters | Pre-order line: When and how it can be pre-ordered, on a pill on the end card, such as Pre-order from today. Ships 29 October. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.footnote | text | up to 400 characters | Footnote: Shown small above your footer line on every frame: that the product shown may differ, how pre-orders work, how any figure was tested, whose trademarks are named. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the line in the brand colour, such as Coming soon."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Teaser line",
"description": "The line set huge on the cover, such as Something new is coming. Also the end card's title where no product name is sent."
},
"product": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The product's name, revealed on the end card with the product. Left out, the end card repeats the teaser line."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Product picture",
"description": "The product teased, from the media library. A cut-out (a PNG with a transparent background) can be shown as a silhouette until the end; a photograph is shown dimmed and lit slowly. It stays on screen from the first frame to the last."
},
"reveal": {
"type": "string",
"enum": [
"silhouette",
"slow"
],
"title": "How it is revealed",
"description": "Silhouette: only the product's outline, lit from behind, until the end card shows it. Slowly: the product dimmed at first and lit a little more in every scene. A photograph is always lit slowly, since only a cut-out has an outline.",
"enumNames": [
"Silhouette until the end",
"Revealed slowly"
]
},
"hints": {
"type": "array",
"items": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 48,
"title": "Hint",
"description": "A few words."
}
},
"required": [
"text"
],
"additionalProperties": false,
"title": "Hint"
},
"maxItems": 3,
"title": "Hints",
"description": "Up to three short hints, each set huge on a scene of its own while the product stays hidden, such as Lighter. or Twice the battery. Each adds 2.2 seconds."
},
"countdownLabel": {
"type": "string",
"maxLength": 24,
"title": "Over the countdown",
"description": "Set over the days left, such as Launches in or Available in."
},
"target": {
"type": "string",
"format": "date-time",
"title": "Launch date",
"description": "The moment the product launches or pre-orders open. The countdown counts to it."
},
"asOf": {
"type": "string",
"format": "date-time",
"title": "As of",
"description": "The moment the countdown is counted from, usually when the post goes out. Never the clock: the clip shows the time left as of this moment, rounded down."
},
"precision": {
"type": "string",
"enum": [
"days",
"hours"
],
"title": "Countdown",
"description": "Days alone, or days and hours. Unit names are written in the channel's language.",
"enumNames": [
"Days",
"Days and hours"
]
},
"dateText": {
"type": "string",
"maxLength": 60,
"title": "Date in words",
"description": "How the launch date is written under the countdown. Left out, it is written from the date in the channel's language."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before the price",
"description": "A word set small before the price on the end card, such as From."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The price's currency as a three-letter code, such as EUR, GBP or USD."
},
"priceText": {
"type": "string",
"maxLength": 32,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Price on launch day."
},
"preorder": {
"type": "string",
"maxLength": 72,
"title": "Pre-order line",
"description": "When and how it can be pre-ordered, on a pill on the end card, such as Pre-order from today. Ships 29 October."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: that the product shown may differ, how pre-orders work, how any figure was tested, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"required": [
"headline",
"picture",
"target",
"asOf"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the teaser line, the product's name and picture and how it is revealed, the hints, the countdown with its label and dates, the price, the pre-order line, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the line in the brand colour, such as Coming soon."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Teaser line",
"description": "The line set huge on the cover, such as Something new is coming. Also the end card's title where no product name is sent."
},
"product": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The product's name, revealed on the end card with the product. Left out, the end card repeats the teaser line."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Product picture",
"description": "The product teased, from the media library. A cut-out (a PNG with a transparent background) can be shown as a silhouette until the end; a photograph is shown dimmed and lit slowly. It stays on screen from the first frame to the last."
},
"reveal": {
"type": "string",
"enum": [
"silhouette",
"slow"
],
"title": "How it is revealed",
"description": "Silhouette: only the product's outline, lit from behind, until the end card shows it. Slowly: the product dimmed at first and lit a little more in every scene. A photograph is always lit slowly, since only a cut-out has an outline.",
"enumNames": [
"Silhouette until the end",
"Revealed slowly"
]
},
"hints": {
"type": "array",
"items": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 48,
"title": "Hint",
"description": "A few words."
}
},
"required": [
"text"
],
"additionalProperties": false,
"title": "Hint"
},
"maxItems": 3,
"title": "Hints",
"description": "Up to three short hints, each set huge on a scene of its own while the product stays hidden, such as Lighter. or Twice the battery. Each adds 2.2 seconds."
},
"countdownLabel": {
"type": "string",
"maxLength": 24,
"title": "Over the countdown",
"description": "Set over the days left, such as Launches in or Available in."
},
"target": {
"type": "string",
"format": "date-time",
"title": "Launch date",
"description": "The moment the product launches or pre-orders open. The countdown counts to it."
},
"asOf": {
"type": "string",
"format": "date-time",
"title": "As of",
"description": "The moment the countdown is counted from, usually when the post goes out. Never the clock: the clip shows the time left as of this moment, rounded down."
},
"precision": {
"type": "string",
"enum": [
"days",
"hours"
],
"title": "Countdown",
"description": "Days alone, or days and hours. Unit names are written in the channel's language.",
"enumNames": [
"Days",
"Days and hours"
]
},
"dateText": {
"type": "string",
"maxLength": 60,
"title": "Date in words",
"description": "How the launch date is written under the countdown. Left out, it is written from the date in the channel's language."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before the price",
"description": "A word set small before the price on the end card, such as From."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The price's currency as a three-letter code, such as EUR, GBP or USD."
},
"priceText": {
"type": "string",
"maxLength": 32,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Price on launch day."
},
"preorder": {
"type": "string",
"maxLength": 72,
"title": "Pre-order line",
"description": "When and how it can be pre-ordered, on a pill on the end card, such as Pre-order from today. Ships 29 October."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: that the product shown may differ, how pre-orders work, how any figure was tested, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the teaser line, the product's name and picture and how it is revealed, the hints, the countdown with its label and dates, the price, the pre-order line, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3864905dddda?variant=Coming%20soon&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"eyebrow": "Coming soon",
"headline": "Silence, reimagined.",
"product": "Arc 3",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"reveal": "silhouette",
"hints": [
{
"text": "Lighter."
},
{
"text": "Quieter."
},
{
"text": "Longer on one charge."
}
],
"countdownLabel": "Launches in",
"target": "2026-10-29T18:00:00+01:00",
"asOf": "2026-10-15T09:00:00+02:00",
"precision": "days",
"dateText": "Thursday 29 October, 18:00 CET",
"priceLead": "From",
"price": 399,
"currency": "EUR",
"priceText": "",
"preorder": "Pre-order from today. Ships 29 October.",
"cta": {
"label": "Pre-order now",
"detail": "halden.example/arc3"
},
"footnote": "Product shown as a silhouette before launch; final design may differ. Pre-orders ship in launch order. Halden and Arc are trademarks of Halden Audio GmbH.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "centre",
"theme": "brand",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "Arc 3 is coming on 29 October",
"captionTiny": "Something new is coming from Halden. 14 days to go: Arc 3, 29 October. Pre-order from today.",
"captionShort": "Silence, reimagined. Arc 3 is coming on Thursday 29 October: lighter, quieter and longer on one charge. Pre-order from today at halden.example/arc3 and be among the first to hear it.",
"captionMedium": "Silence, reimagined. Our next headphones arrive on Thursday 29 October, and we cannot wait to show you everything. For now, three hints: lighter, quieter, and longer on one charge than anything we have made. Pre-orders open today at halden.example/arc3, from €399, and ship in launch order on the 29th. Set a reminder, and see it first here.",
"captionLong": "Silence, reimagined. In two weeks, on Thursday 29 October at 18:00 CET, we will show you Arc 3, the headphones we have spent three years on. We are keeping most of it under wraps until then, but here are three hints: they are lighter, they are quieter, and they last longer on one charge than anything Halden has made. Pre-orders open today at halden.example/arc3, from €399, and every pre-order ships in launch order from the 29th, so the earlier you order, the sooner you hear them. Follow along for the full reveal. Product shown as a silhouette before launch; the final design may differ.",
"hashtags": [
"comingsoon",
"headphones",
"launch",
"audio",
"tech"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.