Tech and industry (Hardware and electronics), Compare models 1.0.0
| Template | Tech and industry (Hardware and electronics), tpl_3864905dddda |
|---|---|
| Variant | Compare models |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Two or three models side by side as a keynote's line-up: the question, each model's picture, name and price, complete on the first frame. Then the comparison row by row: figures counting to what was sent, ticks and crosses, a row's best marked only where sent, how the figures were measured under every page. Then the end card. 1.3 seconds more per row. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the eyebrow and the question, each model's picture, tag, name and price, the rows with their cells, units and conditions, how the figures were measured, the call to action and the footnote. | |
clipData.eyebrow | text | up to 24 characters | Eyebrow: A word or two above the question in the brand colour, such as Compare. | |
clipData.headline | text | yes | up to 60 characters | Question: The line over the models, such as Which Arc is right for you? |
clipData.models | list | yes | at least 2, up to 3 | Models: Two or three models, in the order the columns stand: each with its picture, its name and its price. Their pictures stay on screen at the head of their columns from the first frame to the last. |
clipData.models[] | group | Model | ||
clipData.models[].name | text | yes | up to 24 characters | Name: The model's name, such as Arc 2 Pro. |
clipData.models[].tag | text | up to 16 characters | Tag: A word on a small chip over the name, such as New. | |
clipData.models[].picture | image | yes | media:// file from the media library, alt text up to 120 characters | Picture: The model, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Pictures of one size and angle compare best. |
clipData.models[].price | number | from 0, 2 decimals | Price: The model's price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing. | |
clipData.models[].priceText | text | up to 24 characters | Price in words: Shown as written where no price is sent, such as Coming soon. | |
clipData.priceLead | text | up to 16 characters | Before each price: A word set small before every price, such as From. | |
clipData.currency | text | up to 3 characters | Currency: The prices' currency as a three-letter code, such as EUR, GBP or USD. | |
clipData.rows | list | yes | at least 2, up to 10 | Rows: Two to ten rows, each one thing compared across the models: its name, and one cell per model in the order of the models. As many rows as fit stand on a page and the rest turn to the next; the type is never made smaller to fit more. Each adds 1.3 seconds. |
clipData.rows[] | group | Row | ||
clipData.rows[].label | text | yes | up to 32 characters | What it is: What the row compares, such as Battery life, Weight or Spatial audio. |
clipData.rows[].unit | text | up to 10 characters | Unit: Set small after every figure in the row, such as hours, g or mAh. | |
clipData.rows[].condition | text | up to 90 characters | Its condition: Shown small under the row's name: the condition its figures were measured in, such as Up to, with noise cancelling on. A battery, range, charging or speed row always needs one. | |
clipData.rows[].cells | list | at least 2, up to 3 | One per model: One cell per model, in the order of the models: a figure, words, or whether the model has it (a tick) or not (a cross). | |
clipData.rows[].cells[] | group | Cell | ||
clipData.rows[].cells[].value | number | 3 decimals | Figure: The model's figure, such as 40. It counts up to exactly what is sent, in the channel's language. | |
clipData.rows[].cells[].valueText | text | up to 16 characters | Words: Set as written where the cell is not one figure, such as Adaptive or USB-C. | |
clipData.rows[].cells[].has | boolean | Has it: Where no figure or words are sent: on draws a tick (the model has it), off a cross (it does not). | ||
clipData.rows[].cells[].best | boolean | Best in this row: Marks this cell as the row's best in the brand colour. Only what you mark is marked: the clip never decides a winner. | ||
clipData.condition | text | yes | up to 160 characters | How the figures were measured: Shown under the rows on every page: who measured the figures, when, on what and how, so no figure stands without its test. Never cut: a long one takes more lines. |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.footnote | text | up to 400 characters | Footnote: Shown small above your footer line on every frame: that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the question in the brand colour, such as Compare."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Question",
"description": "The line over the models, such as Which Arc is right for you?"
},
"models": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The model's name, such as Arc 2 Pro."
},
"tag": {
"type": "string",
"maxLength": 16,
"title": "Tag",
"description": "A word on a small chip over the name, such as New."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The model, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Pictures of one size and angle compare best."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The model's price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing."
},
"priceText": {
"type": "string",
"maxLength": 24,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Coming soon."
}
},
"required": [
"name",
"picture"
],
"additionalProperties": false,
"title": "Model"
},
"minItems": 2,
"maxItems": 3,
"title": "Models",
"description": "Two or three models, in the order the columns stand: each with its picture, its name and its price. Their pictures stay on screen at the head of their columns from the first frame to the last."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before each price",
"description": "A word set small before every price, such as From."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The prices' currency as a three-letter code, such as EUR, GBP or USD."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 32,
"title": "What it is",
"description": "What the row compares, such as Battery life, Weight or Spatial audio."
},
"unit": {
"type": "string",
"maxLength": 10,
"title": "Unit",
"description": "Set small after every figure in the row, such as hours, g or mAh."
},
"condition": {
"type": "string",
"maxLength": 90,
"title": "Its condition",
"description": "Shown small under the row's name: the condition its figures were measured in, such as Up to, with noise cancelling on. A battery, range, charging or speed row always needs one."
},
"cells": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The model's figure, such as 40. It counts up to exactly what is sent, in the channel's language."
},
"valueText": {
"type": "string",
"maxLength": 16,
"title": "Words",
"description": "Set as written where the cell is not one figure, such as Adaptive or USB-C."
},
"has": {
"type": "boolean",
"title": "Has it",
"description": "Where no figure or words are sent: on draws a tick (the model has it), off a cross (it does not)."
},
"best": {
"type": "boolean",
"title": "Best in this row",
"description": "Marks this cell as the row's best in the brand colour. Only what you mark is marked: the clip never decides a winner."
}
},
"additionalProperties": false,
"title": "Cell"
},
"minItems": 2,
"maxItems": 3,
"title": "One per model",
"description": "One cell per model, in the order of the models: a figure, words, or whether the model has it (a tick) or not (a cross)."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Row"
},
"minItems": 2,
"maxItems": 10,
"title": "Rows",
"description": "Two to ten rows, each one thing compared across the models: its name, and one cell per model in the order of the models. As many rows as fit stand on a page and the rest turn to the next; the type is never made smaller to fit more. Each adds 1.3 seconds."
},
"condition": {
"type": "string",
"maxLength": 160,
"title": "How the figures were measured",
"description": "Shown under the rows on every page: who measured the figures, when, on what and how, so no figure stands without its test. Never cut: a long one takes more lines."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"required": [
"headline",
"models",
"rows",
"condition"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow and the question, each model's picture, tag, name and price, the rows with their cells, units and conditions, how the figures were measured, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the question in the brand colour, such as Compare."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Question",
"description": "The line over the models, such as Which Arc is right for you?"
},
"models": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The model's name, such as Arc 2 Pro."
},
"tag": {
"type": "string",
"maxLength": 16,
"title": "Tag",
"description": "A word on a small chip over the name, such as New."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The model, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Pictures of one size and angle compare best."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The model's price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead, or nothing."
},
"priceText": {
"type": "string",
"maxLength": 24,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Coming soon."
}
},
"required": [
"name",
"picture"
],
"additionalProperties": false,
"title": "Model"
},
"minItems": 2,
"maxItems": 3,
"title": "Models",
"description": "Two or three models, in the order the columns stand: each with its picture, its name and its price. Their pictures stay on screen at the head of their columns from the first frame to the last."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before each price",
"description": "A word set small before every price, such as From."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The prices' currency as a three-letter code, such as EUR, GBP or USD."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 32,
"title": "What it is",
"description": "What the row compares, such as Battery life, Weight or Spatial audio."
},
"unit": {
"type": "string",
"maxLength": 10,
"title": "Unit",
"description": "Set small after every figure in the row, such as hours, g or mAh."
},
"condition": {
"type": "string",
"maxLength": 90,
"title": "Its condition",
"description": "Shown small under the row's name: the condition its figures were measured in, such as Up to, with noise cancelling on. A battery, range, charging or speed row always needs one."
},
"cells": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The model's figure, such as 40. It counts up to exactly what is sent, in the channel's language."
},
"valueText": {
"type": "string",
"maxLength": 16,
"title": "Words",
"description": "Set as written where the cell is not one figure, such as Adaptive or USB-C."
},
"has": {
"type": "boolean",
"title": "Has it",
"description": "Where no figure or words are sent: on draws a tick (the model has it), off a cross (it does not)."
},
"best": {
"type": "boolean",
"title": "Best in this row",
"description": "Marks this cell as the row's best in the brand colour. Only what you mark is marked: the clip never decides a winner."
}
},
"additionalProperties": false,
"title": "Cell"
},
"minItems": 2,
"maxItems": 3,
"title": "One per model",
"description": "One cell per model, in the order of the models: a figure, words, or whether the model has it (a tick) or not (a cross)."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Row"
},
"minItems": 2,
"maxItems": 10,
"title": "Rows",
"description": "Two to ten rows, each one thing compared across the models: its name, and one cell per model in the order of the models. As many rows as fit stand on a page and the rest turn to the next; the type is never made smaller to fit more. Each adds 1.3 seconds."
},
"condition": {
"type": "string",
"maxLength": 160,
"title": "How the figures were measured",
"description": "Shown under the rows on every page: who measured the figures, when, on what and how, so no figure stands without its test. Never cut: a long one takes more lines."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow and the question, each model's picture, tag, name and price, the rows with their cells, units and conditions, how the figures were measured, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3864905dddda?variant=Compare%20models&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"eyebrow": "Compare",
"headline": "Which Arc is right for you?",
"models": [
{
"name": "Arc Go",
"price": 199,
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"tag": "New",
"name": "Arc 2",
"price": 349,
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"tag": "New",
"name": "Arc 2 Pro",
"price": 449,
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
}
],
"priceLead": "From",
"currency": "EUR",
"rows": [
{
"unit": "hours",
"cells": [
{
"value": 30
},
{
"value": 40
},
{
"value": 40
}
],
"label": "Battery life",
"condition": "Up to, with noise cancelling on"
},
{
"unit": "g",
"cells": [
{
"value": 215
},
{
"value": 250
},
{
"value": 262
}
],
"label": "Weight"
},
{
"cells": [
{
"valueText": "Standard"
},
{
"valueText": "Adaptive"
},
{
"valueText": "Adaptive"
}
],
"label": "Noise cancelling"
},
{
"cells": [
{
"has": false
},
{
"has": true
},
{
"has": true
}
],
"label": "Spatial audio"
},
{
"cells": [
{
"has": false
},
{
"has": false
},
{
"has": true,
"best": true
}
],
"label": "Lossless over USB-C"
},
{
"cells": [
{
"valueText": "Pouch"
},
{
"valueText": "Hard case"
},
{
"valueText": "Hard case"
}
],
"label": "Case included"
}
],
"condition": "Measured by Halden in September 2026 on production and pre-production units at 50% volume.",
"cta": {
"label": "Find yours",
"detail": "halden.example/compare"
},
"footnote": "Battery life tested by Halden in September 2026 with pre-production units; results vary with use, settings and environment. Halden and Arc are trademarks of Halden Audio GmbH.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "centre",
"theme": "brand",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "Arc Go, Arc 2 or Arc 2 Pro: which is right for you?",
"captionTiny": "Arc Go, Arc 2 or Arc 2 Pro? Up to 40 hours, adaptive noise cancelling and lossless on the Pro. From €199.",
"captionShort": "Three ways to listen. Arc Go: up to 30 hours and 215 g from €199. Arc 2: up to 40 hours, adaptive noise cancelling and spatial audio from €349. Arc 2 Pro adds lossless over USB-C and a hard case, from €449.",
"captionMedium": "Which Arc is right for you? Arc Go is the light one: up to 30 hours of listening and 215 g, from €199. Arc 2 brings adaptive noise cancelling, spatial audio and up to 40 hours with noise cancelling on, from €349. Arc 2 Pro adds lossless audio over USB-C for the studio and the desk, with a hard case, from €449. Battery life measured with noise cancelling on; results vary with use and settings. Compare every detail at halden.example/compare.",
"captionLong": "Three headphones, one question: which Arc is right for you? Arc Go is made for the commute: up to 30 hours of listening, standard noise cancelling and only 215 g, with a soft pouch, from €199. Arc 2 is the one most people choose: adaptive noise cancelling that follows you from the train to the office, spatial audio and up to 40 hours with noise cancelling on, in a hard case, from €349. Arc 2 Pro has everything Arc 2 has and adds lossless audio over USB-C, for the studio, the desk and anyone who hears the difference, from €449. Battery life measured by Halden in September 2026 at 50% volume with noise cancelling on; results vary with use, settings and environment. See every row of the comparison at halden.example/compare.",
"hashtags": [
"headphones",
"compare",
"noisecancelling",
"audio",
"tech"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.