Tech and industry (Hardware and electronics), Product launch 1.0.0
| Template | Tech and industry (Hardware and electronics), tpl_3864905dddda |
|---|---|
| Variant | Product launch |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 17 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A product launch as a keynote shows one: the product alone on the brand's ground, its name huge, the line under it, the price and availability, complete on the first frame. Then each headline spec on its own scene, counting to the sent figure with its unit, label and test condition. Then the end card. The footnote stays throughout. Three seconds more per spec. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the eyebrow, the product's name and line, its picture, the headline specs with their conditions, the price and the availability, the call to action and the footnote. | |
clipData.eyebrow | text | up to 24 characters | Eyebrow: A word or two above the name in the brand colour, such as New or Introducing. | |
clipData.product | text | yes | up to 40 characters | Product name: The product's name, set huge on the cover and again on the end card. |
clipData.tagline | text | up to 90 characters | Line under the name: The launch line: what the product is or does, in a few words. | |
clipData.picture | image | yes | media:// file from the media library, alt text up to 120 characters | Product picture: The product, the hero of the clip, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Either way it stays on screen from the first frame to the last. |
clipData.specs | list | up to 3 | Headline specs: Up to three figures from the datasheet, each on a scene of its own: the figure huge with its unit, the label under it and the condition it was measured in under that. Each adds three seconds. | |
clipData.specs[] | group | Spec | ||
clipData.specs[].qualifier | text | up to 16 characters | Above the figure: A word or two set small above the figure, such as Up to. | |
clipData.specs[].value | number | 3 decimals | Figure: The figure itself, such as 40 for 40 hours. It counts up to exactly what is sent, in the channel's language. Leave it out to set words in its place below. | |
clipData.specs[].valueText | text | up to 12 characters | Figure in words: Set as written in place of a figure, such as IP54 or Wi-Fi 7, where the spec is not a number. | |
clipData.specs[].unit | text | up to 12 characters | Unit: Set small after the figure, such as hours, g, mAh or %. | |
clipData.specs[].label | text | yes | up to 56 characters | What it is: What the figure measures, in a few words under it. |
clipData.specs[].condition | text | yes | up to 160 characters | How it was measured: The test condition behind the figure, shown small under it: when and how it was measured, on what, at what settings. A battery, range or speed figure always needs one. Never cut: a long one is set smaller. |
clipData.priceLead | text | up to 16 characters | Before the price: A word set small before the price, such as From. | |
clipData.price | number | from 0, 2 decimals | Price: The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead. | |
clipData.currency | text | up to 3 characters | Currency: The price's currency as a three-letter code, such as EUR, GBP or USD. | |
clipData.priceText | text | up to 32 characters | Price in words: Shown as written where no price is sent, such as Coming this winter. | |
clipData.availability | text | up to 72 characters | Availability: When and where it can be had, under the price, such as Pre-order today. In stores 24 October. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.footnote | text | up to 400 characters | Footnote: Shown small above your footer line on every frame: how the figures were tested, that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the name in the brand colour, such as New or Introducing."
},
"product": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The product's name, set huge on the cover and again on the end card."
},
"tagline": {
"type": "string",
"maxLength": 90,
"title": "Line under the name",
"description": "The launch line: what the product is or does, in a few words."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Product picture",
"description": "The product, the hero of the clip, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Either way it stays on screen from the first frame to the last."
},
"specs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"qualifier": {
"type": "string",
"maxLength": 16,
"title": "Above the figure",
"description": "A word or two set small above the figure, such as Up to."
},
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 40 for 40 hours. It counts up to exactly what is sent, in the channel's language. Leave it out to set words in its place below."
},
"valueText": {
"type": "string",
"maxLength": 12,
"title": "Figure in words",
"description": "Set as written in place of a figure, such as IP54 or Wi-Fi 7, where the spec is not a number."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Set small after the figure, such as hours, g, mAh or %."
},
"label": {
"type": "string",
"maxLength": 56,
"title": "What it is",
"description": "What the figure measures, in a few words under it."
},
"condition": {
"type": "string",
"maxLength": 160,
"title": "How it was measured",
"description": "The test condition behind the figure, shown small under it: when and how it was measured, on what, at what settings. A battery, range or speed figure always needs one. Never cut: a long one is set smaller."
}
},
"required": [
"label",
"condition"
],
"additionalProperties": false,
"title": "Spec"
},
"maxItems": 3,
"title": "Headline specs",
"description": "Up to three figures from the datasheet, each on a scene of its own: the figure huge with its unit, the label under it and the condition it was measured in under that. Each adds three seconds."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before the price",
"description": "A word set small before the price, such as From."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The price's currency as a three-letter code, such as EUR, GBP or USD."
},
"priceText": {
"type": "string",
"maxLength": 32,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Coming this winter."
},
"availability": {
"type": "string",
"maxLength": 72,
"title": "Availability",
"description": "When and where it can be had, under the price, such as Pre-order today. In stores 24 October."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: how the figures were tested, that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"required": [
"product",
"picture"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the product's name and line, its picture, the headline specs with their conditions, the price and the availability, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the name in the brand colour, such as New or Introducing."
},
"product": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The product's name, set huge on the cover and again on the end card."
},
"tagline": {
"type": "string",
"maxLength": 90,
"title": "Line under the name",
"description": "The launch line: what the product is or does, in a few words."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Product picture",
"description": "The product, the hero of the clip, from the media library. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow under it; a photograph fills a rounded frame. Either way it stays on screen from the first frame to the last."
},
"specs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"qualifier": {
"type": "string",
"maxLength": 16,
"title": "Above the figure",
"description": "A word or two set small above the figure, such as Up to."
},
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 40 for 40 hours. It counts up to exactly what is sent, in the channel's language. Leave it out to set words in its place below."
},
"valueText": {
"type": "string",
"maxLength": 12,
"title": "Figure in words",
"description": "Set as written in place of a figure, such as IP54 or Wi-Fi 7, where the spec is not a number."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Set small after the figure, such as hours, g, mAh or %."
},
"label": {
"type": "string",
"maxLength": 56,
"title": "What it is",
"description": "What the figure measures, in a few words under it."
},
"condition": {
"type": "string",
"maxLength": 160,
"title": "How it was measured",
"description": "The test condition behind the figure, shown small under it: when and how it was measured, on what, at what settings. A battery, range or speed figure always needs one. Never cut: a long one is set smaller."
}
},
"required": [
"label",
"condition"
],
"additionalProperties": false,
"title": "Spec"
},
"maxItems": 3,
"title": "Headline specs",
"description": "Up to three figures from the datasheet, each on a scene of its own: the figure huge with its unit, the label under it and the condition it was measured in under that. Each adds three seconds."
},
"priceLead": {
"type": "string",
"maxLength": 16,
"title": "Before the price",
"description": "A word set small before the price, such as From."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "The price as a number, set the way your language writes it, in the currency below. Leave it out to show words instead."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The price's currency as a three-letter code, such as EUR, GBP or USD."
},
"priceText": {
"type": "string",
"maxLength": 32,
"title": "Price in words",
"description": "Shown as written where no price is sent, such as Coming this winter."
},
"availability": {
"type": "string",
"maxLength": 72,
"title": "Availability",
"description": "When and where it can be had, under the price, such as Pre-order today. In stores 24 October."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: how the figures were tested, that results vary, that a screen is simulated, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the product's name and line, its picture, the headline specs with their conditions, the price and the availability, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3864905dddda?variant=Product%20launch&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"eyebrow": "New",
"product": "Arc 2",
"tagline": "Silence, redesigned.",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"specs": [
{
"unit": "hours",
"label": "of listening with noise cancelling on",
"value": 40,
"condition": "Tested in September 2026 with pre-production units at 50% volume, noise cancelling on. Battery life varies with use and settings.",
"qualifier": "Up to"
},
{
"unit": "g",
"label": "light enough to forget you are wearing them",
"value": 250,
"condition": "Weight of the headphones without the cable or the case."
},
{
"unit": "min",
"label": "of charging for 4 hours of listening",
"value": 5,
"condition": "Charged from empty with a 30 W USB-C charger, sold separately."
}
],
"priceLead": "From",
"price": 349,
"currency": "EUR",
"priceText": "",
"availability": "Pre-order today. In stores 24 October.",
"cta": {
"label": "Pre-order now",
"detail": "halden.example/arc2"
},
"footnote": "Battery life and charging tested by Halden in September 2026 with pre-production units; results vary with use, settings and environment. Halden and Arc are trademarks of Halden Audio GmbH.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "centre",
"theme": "brand",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "Introducing Arc 2: silence, redesigned",
"captionTiny": "New: Arc 2. Up to 40 hours of listening, 250 g, from €349. Pre-order today, in stores 24 October.",
"captionShort": "Introducing Arc 2. Silence, redesigned: up to 40 hours of listening with noise cancelling on, 250 g light, and 4 hours of listening from a 5 minute charge. From €349. Pre-order today, in stores 24 October.",
"captionMedium": "Introducing Arc 2, our quietest headphones yet. Noise cancelling that adapts to where you are, up to 40 hours of listening with it on, and a 5 minute charge that gives you 4 more hours. At 250 g they are light enough to forget you are wearing them, with cushions made for long flights and longer days. From €349. Pre-order today at halden.example/arc2; in stores 24 October. Battery life tested with pre-production units; results vary with use and settings.",
"captionLong": "Introducing Arc 2, the quietest headphones we have ever made. We rebuilt the noise cancelling from the microphones up, so it adapts to the train, the office or the plane as you move between them. With it on you get up to 40 hours of listening, and when you forget to charge, 5 minutes on a 30 W charger gives you 4 more hours. At 250 g they are light enough to forget you are wearing them, with soft cushions and a band that spreads the weight for long flights and longer days. Arc 2 comes in sand, with a case that folds flat. From €349. Pre-order today at halden.example/arc2; in stores 24 October. Battery life and charging tested by Halden in September 2026 with pre-production units; results vary with use, settings and environment.",
"hashtags": [
"headphones",
"noisecancelling",
"newproduct",
"audio",
"tech"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.