Skip to main content

Tech and industry (Hardware and electronics), Unboxing 1.0.0

TemplateTech and industry (Hardware and electronics), tpl_3864905dddda
VariantUnboxing
Version1.0.0, the newest: what a channel following this variant draws
Shapes9x16, 4x5, 1x1, 16x9, 2x3
Length16 seconds

Example video​

The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.

What it accepts​

An unboxing as a launch film shows one: the box alone on the brand's ground under the title, complete on the first frame. Then one item per scene, lifted out and set on the ground with its name and one line. Then everything together, side by side with its name, and the end card. The footnote stays throughout. Close to two and a half seconds more per item. metaData is never drawn.

FieldTypeRequiredLimitWhat it is
clipDatagroupyesClip data: Everything drawn in the clip: the eyebrow, the title and the line under it, the box picture, the items with their pictures, names and lines, the call to action and the footnote.
clipData.eyebrowtextup to 24 charactersEyebrow: A word or two above the title in the brand colour, such as the product's name.
clipData.headlinetextyesup to 50 charactersTitle: What the clip shows, set large on the cover and again over everything together at the end.
clipData.sublinetextup to 100 charactersLine under the title: A line under the title on the cover.
clipData.boxPictureimagemedia:// file from the media library, alt text up to 120 charactersBox picture: The box, or everything laid out, from the media library, alone on the cover. Leave it out to open on the first item instead. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow; a photograph sits in a rounded frame.
clipData.itemslistyesat least 1, up to 8In the box: Up to eight things in the box, in the order they come out, each lifted out on a scene of its own with its name and one line, then all of them together at the end. Each adds close to two and a half seconds.
clipData.items[]groupItem
clipData.items[].pictureimageyesmedia:// file from the media library, alt text up to 120 charactersPicture: The item alone, from the media library: a cut-out (a PNG with a transparent background) stands on the ground with a soft shadow, a photograph sits in a rounded frame.
clipData.items[].nametextyesup to 36 charactersName: What the item is, set large on its scene and under its picture at the end.
clipData.items[].linetextup to 90 charactersLine: One line about the item under its name. Never cut: a long one takes more lines.
clipData.ctagroupCall to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.labeltextyesup to 28 charactersButton: What the button says.
clipData.cta.detailtextup to 48 charactersLine under it: An address, a handle, an app, a phone number.
clipData.footnotetextup to 400 charactersFootnote: Shown small above your footer line on every frame: what may differ by market, what is sold separately, whose trademarks are named. A long one is set smaller, never cut.
clipData.lookgroupLook: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred.
clipData.look.themeenumbrand, light, dark, boldTheme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.paceenumcalm, standard, punchyPace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.cornersenumsquare, soft, roundCorners: The shape of cards, pictures and buttons.
clipData.look.alignenumstart, centreText alignment: Where the text lines up.
clipData.look.logoenumauto, freeLogo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSizeenumauto, small, largeLogo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaDatagroupMeta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.titletextup to 100 charactersTitle: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTinytextup to 200 charactersTiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShorttextup to 500 charactersShort description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMediumtextup to 1500 charactersMedium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLongtextup to 4000 charactersLong description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtagslistup to 15Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]textup to 60 charactersHashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the title in the brand colour, such as the product's name."
},
"headline": {
"type": "string",
"maxLength": 50,
"title": "Title",
"description": "What the clip shows, set large on the cover and again over everything together at the end."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under the title",
"description": "A line under the title on the cover."
},
"boxPicture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Box picture",
"description": "The box, or everything laid out, from the media library, alone on the cover. Leave it out to open on the first item instead. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow; a photograph sits in a rounded frame."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The item alone, from the media library: a cut-out (a PNG with a transparent background) stands on the ground with a soft shadow, a photograph sits in a rounded frame."
},
"name": {
"type": "string",
"maxLength": 36,
"title": "Name",
"description": "What the item is, set large on its scene and under its picture at the end."
},
"line": {
"type": "string",
"maxLength": 90,
"title": "Line",
"description": "One line about the item under its name. Never cut: a long one takes more lines."
}
},
"required": [
"picture",
"name"
],
"additionalProperties": false,
"title": "Item"
},
"minItems": 1,
"maxItems": 8,
"title": "In the box",
"description": "Up to eight things in the box, in the order they come out, each lifted out on a scene of its own with its name and one line, then all of them together at the end. Each adds close to two and a half seconds."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: what may differ by market, what is sold separately, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"required": [
"headline",
"items"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the title and the line under it, the box picture, the items with their pictures, names and lines, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"eyebrow": {
"type": "string",
"maxLength": 24,
"title": "Eyebrow",
"description": "A word or two above the title in the brand colour, such as the product's name."
},
"headline": {
"type": "string",
"maxLength": 50,
"title": "Title",
"description": "What the clip shows, set large on the cover and again over everything together at the end."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under the title",
"description": "A line under the title on the cover."
},
"boxPicture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Box picture",
"description": "The box, or everything laid out, from the media library, alone on the cover. Leave it out to open on the first item instead. A cut-out (a PNG with a transparent background) stands whole on the ground with a soft shadow; a photograph sits in a rounded frame."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The item alone, from the media library: a cut-out (a PNG with a transparent background) stands on the ground with a soft shadow, a photograph sits in a rounded frame."
},
"name": {
"type": "string",
"maxLength": 36,
"title": "Name",
"description": "What the item is, set large on its scene and under its picture at the end."
},
"line": {
"type": "string",
"maxLength": 90,
"title": "Line",
"description": "One line about the item under its name. Never cut: a long one takes more lines."
}
},
"required": [
"picture",
"name"
],
"additionalProperties": false,
"title": "Item"
},
"minItems": 1,
"maxItems": 8,
"title": "In the box",
"description": "Up to eight things in the box, in the order they come out, each lifted out on a scene of its own with its name and one line, then all of them together at the end. Each adds close to two and a half seconds."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 400,
"title": "Footnote",
"description": "Shown small above your footer line on every frame: what may differ by market, what is sold separately, whose trademarks are named. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the eyebrow, the title and the line under it, the box picture, the items with their pictures, names and lines, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}

Ask Reelwire for the same document yourself, without signing in:

curl "http://localhost:4000/v1/formats/template/tpl_3864905dddda?variant=Unboxing&version=1.0.0"

Delivery JSON​

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"eyebrow": "Arc 2",
"headline": "What's in the box",
"subline": "Everything for the first day, and nothing you don't need.",
"boxPicture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"items": [
{
"line": "In sand, with cushions made for long flights.",
"name": "Arc 2 headphones",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"line": "Braided, 1.2 m, for charging and lossless listening.",
"name": "USB-C cable",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"line": "Charges Arc 2 and your phone, one after the other.",
"name": "30 W charger",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
}
],
"cta": {
"label": "Order yours",
"detail": "halden.example/arc2"
},
"footnote": "Contents may vary by market; the charger is included in the EU and the UK. Halden and Arc are trademarks of Halden Audio GmbH.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "centre",
"theme": "brand",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "Arc 2: what's in the box",
"captionTiny": "What's in the Arc 2 box: the headphones, a braided USB-C cable and a 30 W charger. Nothing you don't need.",
"captionShort": "Unboxing Arc 2. Inside: the headphones in sand, a braided 1.2 m USB-C cable for charging and lossless listening, and a 30 W charger for Arc 2 and your phone. Everything for the first day, and nothing you don't need.",
"captionMedium": "What's in the box? We kept the Arc 2 box simple: the headphones in sand, with cushions made for long flights; a braided 1.2 m USB-C cable that charges them and carries lossless audio; and a 30 W charger that tops up Arc 2 and your phone, one after the other. The box itself is paper, with no plastic wrap. Everything for the first day, and nothing you don't need. Order yours at halden.example/arc2.",
"captionLong": "What's in the box? We kept the Arc 2 box as simple as we could. Inside you'll find the headphones in sand, with soft cushions and a band that spreads the weight for long flights and longer days; a braided 1.2 m USB-C cable that charges them and carries lossless audio from your laptop or phone; and a 30 W charger that tops up Arc 2 and your phone, one after the other. The box itself is paper, printed with plant-based inks, with no plastic wrap anywhere. Everything you need for the first day, and nothing you don't. Contents may vary by market; the charger is included in the EU and the UK. Order yours at halden.example/arc2.",
"hashtags": [
"unboxing",
"headphones",
"whatsinthebox",
"audio",
"tech"
]
}
}
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.