Pharmacies (Pharmacy groups and cooperatives), App feature 1.0.0
| Template | Pharmacies (Pharmacy groups and cooperatives), tpl_582d4bae23ad |
|---|---|
| Variant | App feature |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 11 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A feature of a pharmacy group's app in a Bauhaus look: the app's name in the circle, the headline, a line about it and where it is to be had, with the app in a phone, complete on the first frame; then up to four steps read in turn, each with a screen of its own where one is sent, the button and the pharmacist. Optional mandatory text at the foot. 1.5 seconds more per step. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the campaign, the app's name, the headline, the line about it, where it is to be had, the screens, each step's words, the label, the call to action and the mandatory text. | |
clipData.campaign | text | yes | up to 40 characters | Campaign: What this post is, over the headline beside a square of your colour, such as New in the app or Your pharmacy app. |
clipData.appName | text | up to 16 characters | App name: The word in the circle, the name of your app. Short words fill the circle best. | |
clipData.headline | text | yes | up to 64 characters | Headline: What the feature does, in a few words. |
clipData.intro | text | up to 160 characters | About it: One or two sentences under the headline. | |
clipData.screenshot | image | yes | media:// file from the media library, alt text up to 120 characters | Screen: A screenshot of your app, shown whole in the phone from the first frame, a phone's shape (about nine by nineteen and a half) fills it. Where a step has a screen of its own, the phone shows that one while the step is read. |
clipData.steps | list | yes | at least 1, up to 4 | Steps: One to four steps, in order, each read in turn with its number on a square, or its pictogram where you choose one; about one and a half seconds each. A step may bring its own screen. |
clipData.steps[] | group | Step | ||
clipData.steps[].label | text | yes | up to 40 characters | Step: The step, in a few words. |
clipData.steps[].detail | text | up to 90 characters | About it: A line on what happens. | |
clipData.steps[].icon | enum | heart-pulse, stethoscope, thermometer, droplets, sun, snowflake, users, user, hand-helping, hand-heart, shield-check, clipboard-check, list-checks, calendar, clock, timer, info, lightbulb, phone, smartphone, store, house, map-pin, camera, qr-code, bell, message-circle, package, eye, tag, shopping-bag, truck, credit-card, file-text, check, sparkles, gift, pill, capsule, tablets, bottle, syringe, plaster, mortar, pharmacy | Pictogram: The pictogram on the step's square. Left out, the square holds the step's number. | |
clipData.steps[].screen | image | media:// file from the media library, alt text up to 120 characters | Screen: The phone's screen while this step is read, shown whole. Left out, the phone keeps the screen it has. | |
clipData.availability | text | up to 48 characters | Availability: Where the app is to be had, under the headline with a phone pictogram, such as Free for iOS and Android. | |
clipData.labels | group | Labels: The words over the steps, in your language. A label left out is not drawn. | ||
clipData.labels.steps | text | up to 40 characters | Steps: Over the steps. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, the app or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: A web address, the app, a phone number. | |
clipData.mandatory | text | up to 320 characters | Mandatory text: The mandatory text your country's law asks for wherever a medicine is named or shown, such as "Always read the label." in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out only where no medicine is named. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the headline beside a square of your colour, such as New in the app or Your pharmacy app."
},
"appName": {
"type": "string",
"maxLength": 16,
"title": "App name",
"description": "The word in the circle, the name of your app. Short words fill the circle best."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the feature does, in a few words."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About it",
"description": "One or two sentences under the headline."
},
"screenshot": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Screen",
"description": "A screenshot of your app, shown whole in the phone from the first frame, a phone's shape (about nine by nineteen and a half) fills it. Where a step has a screen of its own, the phone shows that one while the step is read."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Step",
"description": "The step, in a few words."
},
"detail": {
"type": "string",
"maxLength": 90,
"title": "About it",
"description": "A line on what happens."
},
"icon": {
"type": "string",
"enum": [
"heart-pulse",
"stethoscope",
"thermometer",
"droplets",
"sun",
"snowflake",
"users",
"user",
"hand-helping",
"hand-heart",
"shield-check",
"clipboard-check",
"list-checks",
"calendar",
"clock",
"timer",
"info",
"lightbulb",
"phone",
"smartphone",
"store",
"house",
"map-pin",
"camera",
"qr-code",
"bell",
"message-circle",
"package",
"eye",
"tag",
"shopping-bag",
"truck",
"credit-card",
"file-text",
"check",
"sparkles",
"gift",
"pill",
"capsule",
"tablets",
"bottle",
"syringe",
"plaster",
"mortar",
"pharmacy"
],
"title": "Pictogram",
"description": "The pictogram on the step's square. Left out, the square holds the step's number.",
"enumNames": [
"Heart pulse",
"Stethoscope",
"Thermometer",
"Droplets",
"Sun",
"Snowflake",
"Users",
"User",
"Hand helping",
"Hand heart",
"Shield check",
"Clipboard check",
"List checks",
"Calendar",
"Clock",
"Timer",
"Info",
"Lightbulb",
"Phone",
"Smartphone",
"Store",
"House",
"Map pin",
"Camera",
"Qr code",
"Bell",
"Message circle",
"Package",
"Eye",
"Tag",
"Shopping bag",
"Truck",
"Credit card",
"File text",
"Check",
"Sparkles",
"Gift",
"Pill",
"Capsule",
"Tablets",
"Medicine bottle",
"Syringe",
"Plaster",
"Mortar",
"Pharmacy"
]
},
"screen": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Screen",
"description": "The phone's screen while this step is read, shown whole. Left out, the phone keeps the screen it has."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 1,
"maxItems": 4,
"title": "Steps",
"description": "One to four steps, in order, each read in turn with its number on a square, or its pictogram where you choose one; about one and a half seconds each. A step may bring its own screen."
},
"availability": {
"type": "string",
"maxLength": 48,
"title": "Availability",
"description": "Where the app is to be had, under the headline with a phone pictogram, such as Free for iOS and Android."
},
"labels": {
"type": "object",
"properties": {
"steps": {
"type": "string",
"maxLength": 40,
"title": "Steps",
"description": "Over the steps."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the steps, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out only where no medicine is named."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"required": [
"campaign",
"headline",
"screenshot",
"steps"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the app's name, the headline, the line about it, where it is to be had, the screens, each step's words, the label, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the headline beside a square of your colour, such as New in the app or Your pharmacy app."
},
"appName": {
"type": "string",
"maxLength": 16,
"title": "App name",
"description": "The word in the circle, the name of your app. Short words fill the circle best."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the feature does, in a few words."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About it",
"description": "One or two sentences under the headline."
},
"screenshot": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Screen",
"description": "A screenshot of your app, shown whole in the phone from the first frame, a phone's shape (about nine by nineteen and a half) fills it. Where a step has a screen of its own, the phone shows that one while the step is read."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Step",
"description": "The step, in a few words."
},
"detail": {
"type": "string",
"maxLength": 90,
"title": "About it",
"description": "A line on what happens."
},
"icon": {
"type": "string",
"enum": [
"heart-pulse",
"stethoscope",
"thermometer",
"droplets",
"sun",
"snowflake",
"users",
"user",
"hand-helping",
"hand-heart",
"shield-check",
"clipboard-check",
"list-checks",
"calendar",
"clock",
"timer",
"info",
"lightbulb",
"phone",
"smartphone",
"store",
"house",
"map-pin",
"camera",
"qr-code",
"bell",
"message-circle",
"package",
"eye",
"tag",
"shopping-bag",
"truck",
"credit-card",
"file-text",
"check",
"sparkles",
"gift",
"pill",
"capsule",
"tablets",
"bottle",
"syringe",
"plaster",
"mortar",
"pharmacy"
],
"title": "Pictogram",
"description": "The pictogram on the step's square. Left out, the square holds the step's number.",
"enumNames": [
"Heart pulse",
"Stethoscope",
"Thermometer",
"Droplets",
"Sun",
"Snowflake",
"Users",
"User",
"Hand helping",
"Hand heart",
"Shield check",
"Clipboard check",
"List checks",
"Calendar",
"Clock",
"Timer",
"Info",
"Lightbulb",
"Phone",
"Smartphone",
"Store",
"House",
"Map pin",
"Camera",
"Qr code",
"Bell",
"Message circle",
"Package",
"Eye",
"Tag",
"Shopping bag",
"Truck",
"Credit card",
"File text",
"Check",
"Sparkles",
"Gift",
"Pill",
"Capsule",
"Tablets",
"Medicine bottle",
"Syringe",
"Plaster",
"Mortar",
"Pharmacy"
]
},
"screen": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Screen",
"description": "The phone's screen while this step is read, shown whole. Left out, the phone keeps the screen it has."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 1,
"maxItems": 4,
"title": "Steps",
"description": "One to four steps, in order, each read in turn with its number on a square, or its pictogram where you choose one; about one and a half seconds each. A step may bring its own screen."
},
"availability": {
"type": "string",
"maxLength": 48,
"title": "Availability",
"description": "Where the app is to be had, under the headline with a phone pictogram, such as Free for iOS and Android."
},
"labels": {
"type": "object",
"properties": {
"steps": {
"type": "string",
"maxLength": 40,
"title": "Steps",
"description": "Over the steps."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the steps, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out only where no medicine is named."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the app's name, the headline, the line about it, where it is to be had, the screens, each step's words, the label, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_582d4bae23ad?variant=App%20feature&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"campaign": "New in the app",
"appName": "Lindenhof App",
"headline": "Order your prescription in the app",
"intro": "Photograph your prescription, choose your pharmacy and collect it when it is ready.",
"screenshot": {
"alt": "The app's home screen",
"url": "media://example-image.jpg"
},
"steps": [
{
"label": "Scan your prescription",
"detail": "Hold the paper flat in the frame and tap once"
},
{
"label": "Choose your pharmacy",
"detail": "Pick the nearest member pharmacy"
},
{
"label": "Collect it when it is ready",
"detail": "You get a message and show the code at the counter"
}
],
"availability": "Free for iOS and Android",
"labels": {
"steps": "How it works"
},
"cta": {
"label": "Get the app",
"detail": "lindenhof-apotheken.example/app"
},
"mandatory": "Always read the label. Ask your pharmacist for advice.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Order your prescription in the Lindenhof app",
"captionTiny": "New in the Lindenhof app: photograph your prescription, choose your pharmacy and collect it when it is ready.",
"captionShort": "New in the Lindenhof app: order your prescription from your phone. Scan your prescription, choose your pharmacy and collect it when it is ready, with a message and a code for the counter. Free for iOS and Android.",
"captionMedium": "New in the Lindenhof app: order your prescription from your phone. Scan your prescription by holding the paper flat in the frame, choose the member pharmacy nearest to you, and collect it when it is ready: you get a message and show the code at the counter. The app is free for iOS and Android. Get the app at lindenhof-apotheken.example/app. Always read the label. Ask your pharmacist for advice.",
"captionLong": "New in the Lindenhof app: order your prescription from your phone. Scan your prescription by holding the paper flat in the frame and tapping once, choose the member pharmacy nearest to you from the list or the map, and collect it when it is ready: you get a message and show the code at the counter, so there is no queue for the paperwork and your pharmacist has time for your questions. The app is free for iOS and Android and works in all 412 Lindenhof pharmacies. Get the app at lindenhof-apotheken.example/app. Always read the label. Ask your pharmacist for advice.",
"hashtags": [
"pharmacy",
"app",
"prescription",
"digitalhealth",
"apotheke"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.