Pharmacies (Pharmacy groups and cooperatives), Cold and flu 1.0.0
| Template | Pharmacies (Pharmacy groups and cooperatives), tpl_582d4bae23ad |
|---|---|
| Variant | Cold and flu |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A pharmacy group's cold and flu report in a Bauhaus look: the month in the circle, the topic and a line about it, complete on the first frame; then this season's line against up to three earlier seasons,, the latest value counted up exactly as sent, each season's value for the same period in a key; the button and the pharmacist. Period and source stay at the foot. 12 s. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the report, the month, the topic, the line about it, the season names and every value of their lines, the unit, the axis, the labels, the call to action, the period and the source (and the mandatory text where one is sent). | |
clipData.campaign | text | yes | up to 40 characters | Report: What this post is, over the topic beside a square of your colour, such as Cold and flu report or Weekly health report. |
clipData.month | datetime | yes | Month: Any day of the report's week. The month and its year are written in the circle in the channel's language. | |
clipData.monthText | text | up to 12 characters | Circle, as written: The circle's word in your own words, shown instead of the month and year, such as Week 45. Short words fill the circle best. | |
clipData.topic | text | yes | up to 64 characters | Topic: The headline, such as Respiratory infections this week. Say what the figures measure and nothing more. |
clipData.intro | text | up to 160 characters | About the report: A calm sentence about what the lines show. No promise and no advice the source does not give. | |
clipData.seasons | list | yes | at least 2, up to 4 | Seasons: Two to four lines on one scale: the FIRST is this season, drawn heavy in your colour, and its last value is the one counted up; the others are earlier seasons, thinner. One value per period, oldest first, all in the unit below. About one second more per season. |
clipData.seasons[] | group | Season | ||
clipData.seasons[].name | text | yes | up to 20 characters | Name: The season as it is written, such as 2026/27. |
clipData.seasons[].values | list | yes | at least 2, up to 60 | Values: The figure of each period, oldest first, such as weekly cases. Earlier seasons may run longer than this one. |
clipData.seasons[].values[] | number | 4 decimals | Value | |
clipData.unit | text | yes | up to 40 characters | Unit: What the figures count, under the big number, such as cases per 100,000 people. |
clipData.axis | group | Axis: The first and the last period of the line, under the chart's ends, such as Week 40 and Week 52. | ||
clipData.axis.start | text | up to 16 characters | First period: Under the start of the lines. | |
clipData.axis.end | text | up to 16 characters | Last period: Under the end of the lines. | |
clipData.labels | group | Labels: The words over the chart and the big number, in your language. A label left out is not drawn. | ||
clipData.labels.chart | text | up to 48 characters | Chart: Over the chart. | |
clipData.labels.latest | text | up to 28 characters | Latest value: Over the big number, with the season's name. | |
clipData.period | text | yes | up to 100 characters | Period: The period the figures cover, shown over the source on every frame, never cut. Required: a health figure names its period. |
clipData.source | text | yes | up to 160 characters | Source: Who published the figures, shown over the mandatory text on every frame, never cut. Required: a health figure names its source. |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, the app or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: A web address, the app, a phone number. | |
clipData.mandatory | text | up to 320 characters | Mandatory text: The mandatory text your country's law asks for wherever a medicine is named, such as "Always read the label." in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Report",
"description": "What this post is, over the topic beside a square of your colour, such as Cold and flu report or Weekly health report."
},
"month": {
"type": "string",
"format": "date-time",
"title": "Month",
"description": "Any day of the report's week. The month and its year are written in the circle in the channel's language."
},
"monthText": {
"type": "string",
"maxLength": 12,
"title": "Circle, as written",
"description": "The circle's word in your own words, shown instead of the month and year, such as Week 45. Short words fill the circle best."
},
"topic": {
"type": "string",
"maxLength": 64,
"title": "Topic",
"description": "The headline, such as Respiratory infections this week. Say what the figures measure and nothing more."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About the report",
"description": "A calm sentence about what the lines show. No promise and no advice the source does not give."
},
"seasons": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 20,
"title": "Name",
"description": "The season as it is written, such as 2026/27."
},
"values": {
"type": "array",
"items": {
"type": "number",
"title": "Value"
},
"minItems": 2,
"maxItems": 60,
"title": "Values",
"description": "The figure of each period, oldest first, such as weekly cases. Earlier seasons may run longer than this one."
}
},
"required": [
"name",
"values"
],
"additionalProperties": false,
"title": "Season"
},
"minItems": 2,
"maxItems": 4,
"title": "Seasons",
"description": "Two to four lines on one scale: the FIRST is this season, drawn heavy in your colour, and its last value is the one counted up; the others are earlier seasons, thinner. One value per period, oldest first, all in the unit below. About one second more per season."
},
"unit": {
"type": "string",
"maxLength": 40,
"title": "Unit",
"description": "What the figures count, under the big number, such as cases per 100,000 people."
},
"axis": {
"type": "object",
"properties": {
"start": {
"type": "string",
"maxLength": 16,
"title": "First period",
"description": "Under the start of the lines."
},
"end": {
"type": "string",
"maxLength": 16,
"title": "Last period",
"description": "Under the end of the lines."
}
},
"additionalProperties": false,
"title": "Axis",
"description": "The first and the last period of the line, under the chart's ends, such as Week 40 and Week 52."
},
"labels": {
"type": "object",
"properties": {
"chart": {
"type": "string",
"maxLength": 48,
"title": "Chart",
"description": "Over the chart."
},
"latest": {
"type": "string",
"maxLength": 28,
"title": "Latest value",
"description": "Over the big number, with the season's name."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the chart and the big number, in your language. A label left out is not drawn."
},
"period": {
"type": "string",
"maxLength": 100,
"title": "Period",
"description": "The period the figures cover, shown over the source on every frame, never cut. Required: a health figure names its period."
},
"source": {
"type": "string",
"maxLength": 160,
"title": "Source",
"description": "Who published the figures, shown over the mandatory text on every frame, never cut. Required: a health figure names its source."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"required": [
"campaign",
"month",
"topic",
"seasons",
"unit",
"period",
"source"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the report, the month, the topic, the line about it, the season names and every value of their lines, the unit, the axis, the labels, the call to action, the period and the source (and the mandatory text where one is sent)."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Report",
"description": "What this post is, over the topic beside a square of your colour, such as Cold and flu report or Weekly health report."
},
"month": {
"type": "string",
"format": "date-time",
"title": "Month",
"description": "Any day of the report's week. The month and its year are written in the circle in the channel's language."
},
"monthText": {
"type": "string",
"maxLength": 12,
"title": "Circle, as written",
"description": "The circle's word in your own words, shown instead of the month and year, such as Week 45. Short words fill the circle best."
},
"topic": {
"type": "string",
"maxLength": 64,
"title": "Topic",
"description": "The headline, such as Respiratory infections this week. Say what the figures measure and nothing more."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About the report",
"description": "A calm sentence about what the lines show. No promise and no advice the source does not give."
},
"seasons": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 20,
"title": "Name",
"description": "The season as it is written, such as 2026/27."
},
"values": {
"type": "array",
"items": {
"type": "number",
"title": "Value"
},
"minItems": 2,
"maxItems": 60,
"title": "Values",
"description": "The figure of each period, oldest first, such as weekly cases. Earlier seasons may run longer than this one."
}
},
"required": [
"name",
"values"
],
"additionalProperties": false,
"title": "Season"
},
"minItems": 2,
"maxItems": 4,
"title": "Seasons",
"description": "Two to four lines on one scale: the FIRST is this season, drawn heavy in your colour, and its last value is the one counted up; the others are earlier seasons, thinner. One value per period, oldest first, all in the unit below. About one second more per season."
},
"unit": {
"type": "string",
"maxLength": 40,
"title": "Unit",
"description": "What the figures count, under the big number, such as cases per 100,000 people."
},
"axis": {
"type": "object",
"properties": {
"start": {
"type": "string",
"maxLength": 16,
"title": "First period",
"description": "Under the start of the lines."
},
"end": {
"type": "string",
"maxLength": 16,
"title": "Last period",
"description": "Under the end of the lines."
}
},
"additionalProperties": false,
"title": "Axis",
"description": "The first and the last period of the line, under the chart's ends, such as Week 40 and Week 52."
},
"labels": {
"type": "object",
"properties": {
"chart": {
"type": "string",
"maxLength": 48,
"title": "Chart",
"description": "Over the chart."
},
"latest": {
"type": "string",
"maxLength": 28,
"title": "Latest value",
"description": "Over the big number, with the season's name."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the chart and the big number, in your language. A label left out is not drawn."
},
"period": {
"type": "string",
"maxLength": 100,
"title": "Period",
"description": "The period the figures cover, shown over the source on every frame, never cut. Required: a health figure names its period."
},
"source": {
"type": "string",
"maxLength": 160,
"title": "Source",
"description": "Who published the figures, shown over the mandatory text on every frame, never cut. Required: a health figure names its source."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the report, the month, the topic, the line about it, the season names and every value of their lines, the unit, the axis, the labels, the call to action, the period and the source (and the mandatory text where one is sent)."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_582d4bae23ad?variant=Cold%20and%20flu&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"campaign": "Cold and flu report",
"month": "2026-11-09T00:00:00+00:00",
"monthText": "",
"topic": "Respiratory infections this week",
"intro": "Colds and flu are on the rise again. See how this season compares with the last three.",
"seasons": [
{
"name": "2026/27",
"values": [
3.1,
3.8,
4.6,
5.9,
7.4,
9.2
]
},
{
"name": "2025/26",
"values": [
3.4,
4.1,
5.2,
6.6,
8.8,
11.5,
15.2,
19.8,
24.1,
26.3,
22.9,
18.4,
14.7
]
},
{
"name": "2024/25",
"values": [
2.9,
3.5,
4.2,
5.1,
6.7,
9,
12.4,
17.5,
23.6,
28.9,
30.2,
25.1,
19.8
]
},
{
"name": "2023/24",
"values": [
3.9,
4.8,
6.3,
8.5,
11.6,
15.1,
18.7,
21.2,
20.4,
17.9,
14.6,
11.8,
9.5
]
}
],
"unit": "cases per 100,000 people",
"axis": {
"end": "Week 52",
"start": "Week 40"
},
"labels": {
"chart": "Acute respiratory infections",
"latest": "Latest week"
},
"period": "Period: calendar weeks 40 to 45 of the 2026/27 season",
"source": "Source: national respiratory infection surveillance, weekly report",
"cta": {
"label": "Ask about the flu jab",
"detail": "lindenhof-apotheken.example/grippe"
},
"mandatory": "",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Cold and flu report: how this season compares",
"captionTiny": "Colds and flu are on the rise again. This week: 9.2 cases per 100,000 people. See how this season compares with the last three.",
"captionShort": "Cold and flu report: colds and flu are on the rise again. In the latest week there were 9.2 cases of acute respiratory infection per 100,000 people. Our chart shows this season against the last three. Ask your pharmacist about keeping well this winter. Source: national respiratory infection surveillance, weekly report. Period: calendar weeks 40 to 45 of the 2026/27 season.",
"captionMedium": "Cold and flu report: colds and flu are on the rise again. In the latest week there were 9.2 cases of acute respiratory infection per 100,000 people, up from 7.4 the week before. Our chart sets the 2026/27 season against 2025/26, 2024/25 and 2023/24 over the same weeks, so you can see where we stand. Your pharmacist can answer your questions about colds, flu and the flu jab: just ask. Source: national respiratory infection surveillance, weekly report. Period: calendar weeks 40 to 45 of the 2026/27 season.",
"captionLong": "Cold and flu report: colds and flu are on the rise again. In the latest week there were 9.2 cases of acute respiratory infection per 100,000 people, up from 7.4 the week before. Our chart sets the 2026/27 season against 2025/26, 2024/25 and 2023/24 over the same weeks, so you can see where we stand and how earlier seasons went. Every season is different, and these figures describe what has been reported, not what will come. Your pharmacist can answer your questions about colds, flu and the flu jab, and is glad to help you and your family with advice for the weeks ahead: just ask in any member pharmacy. Source: national respiratory infection surveillance, weekly report. Period: calendar weeks 40 to 45 of the 2026/27 season.",
"hashtags": [
"pharmacy",
"coldandflu",
"health",
"flujab"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.