Pharmacies (Pharmacy groups and cooperatives), New member 1.0.0
| Template | Pharmacies (Pharmacy groups and cooperatives), tpl_582d4bae23ad |
|---|---|
| Variant | New member |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 13 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A pharmacy group welcomes a new member in a Bauhaus look: the pharmacy's name, its town and the member count in the circle on the first frame; then its picture, address and the day it joins, the pharmacist with a portrait and a welcome in their own words, the button and the presenter. The mandatory text, where sent, stays at the foot. 13 seconds. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the campaign, the pharmacy, its town, the line under it, the member count and its word in the circle, the day it joins, the address, the picture, the pharmacist with their portrait, role and words, the labels, the call to action and the mandatory text. | |
clipData.campaign | text | yes | up to 40 characters | Campaign: What this post is, over the pharmacy's name beside a square of your colour, such as Welcome to the group or New member. |
clipData.pharmacy | text | yes | up to 64 characters | Pharmacy: The new member's name, the headline, such as Apotheke am Markt. |
clipData.town | text | yes | up to 48 characters | Town: The town or district, under the headline with a pin, such as Bamberg. |
clipData.intro | text | up to 160 characters | Welcome line: A sentence under the name, such as who joins or since when. Say only what is so: no promise about the pharmacy. | |
clipData.memberCount | number | from 0, to 999999999, 3 decimals | Member count: How many member pharmacies the group has with this one, shown exactly as sent in the circle of the construction, in the channel's language. Left out, the circle is plain. | |
clipData.memberLabel | text | up to 16 characters | Under the count: The word under the count in the circle, such as pharmacies or members. Short words fill the circle best. | |
clipData.joined | datetime | Joins on: The day the pharmacy joins, written out in the channel's language (the weekday left out), beside a calendar mark. | ||
clipData.address | text | up to 80 characters | Address: The street address, beside a pin, such as Marktplatz 4, 96047 Bamberg. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture of the pharmacy: The pharmacy's front or its counter, from the media library. It fills a card on the second scene. Left out, the card is not drawn. | |
clipData.pharmacist | group | Pharmacist: The pharmacy's pharmacist, welcomed on a scene of their own: a portrait (a pictogram where there is none), the name, the role and a welcome in their own words. Left out, the scene is not drawn and the end shows the brand's own presenter instead. | ||
clipData.pharmacist.name | text | yes | up to 48 characters | Name: The pharmacist's name, such as Dr. Katrin Vogel. |
clipData.pharmacist.role | text | up to 56 characters | Role: Their role or specialism, such as Pharmacist and owner. | |
clipData.pharmacist.message | text | up to 160 characters | In their words: A welcome in the pharmacist's own words, set beside a bar of your colour. Plain words, no promise. | |
clipData.pharmacist.picture | image | media:// file from the media library, alt text up to 120 characters | Portrait: A portrait, from the media library, filling a square with a block of your colour at its corner. Left out, a pictogram of a person stands there. | |
clipData.labels | group | Labels: The words over the scenes and beside the facts, in your language. A label left out is not drawn. | ||
clipData.labels.place | text | up to 40 characters | The pharmacy: Over the pharmacy's picture and facts. | |
clipData.labels.address | text | up to 24 characters | Address: Over the address. | |
clipData.labels.joined | text | up to 24 characters | Joins: Over the day it joins. | |
clipData.labels.pharmacist | text | up to 40 characters | Pharmacist: Over the pharmacist. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, the app or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: A web address, the app, a phone number. | |
clipData.mandatory | text | up to 320 characters | Mandatory text: The mandatory text your country's law asks for wherever a medicine is named or shown, such as "Always read the label." in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most welcomes. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the pharmacy's name beside a square of your colour, such as Welcome to the group or New member."
},
"pharmacy": {
"type": "string",
"maxLength": 64,
"title": "Pharmacy",
"description": "The new member's name, the headline, such as Apotheke am Markt."
},
"town": {
"type": "string",
"maxLength": 48,
"title": "Town",
"description": "The town or district, under the headline with a pin, such as Bamberg."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "Welcome line",
"description": "A sentence under the name, such as who joins or since when. Say only what is so: no promise about the pharmacy."
},
"memberCount": {
"type": "number",
"minimum": 0,
"maximum": 999999999,
"title": "Member count",
"description": "How many member pharmacies the group has with this one, shown exactly as sent in the circle of the construction, in the channel's language. Left out, the circle is plain."
},
"memberLabel": {
"type": "string",
"maxLength": 16,
"title": "Under the count",
"description": "The word under the count in the circle, such as pharmacies or members. Short words fill the circle best."
},
"joined": {
"type": "string",
"format": "date-time",
"title": "Joins on",
"description": "The day the pharmacy joins, written out in the channel's language (the weekday left out), beside a calendar mark."
},
"address": {
"type": "string",
"maxLength": 80,
"title": "Address",
"description": "The street address, beside a pin, such as Marktplatz 4, 96047 Bamberg."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture of the pharmacy",
"description": "The pharmacy's front or its counter, from the media library. It fills a card on the second scene. Left out, the card is not drawn."
},
"pharmacist": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 48,
"title": "Name",
"description": "The pharmacist's name, such as Dr. Katrin Vogel."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "Their role or specialism, such as Pharmacist and owner."
},
"message": {
"type": "string",
"maxLength": 160,
"title": "In their words",
"description": "A welcome in the pharmacist's own words, set beside a bar of your colour. Plain words, no promise."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Portrait",
"description": "A portrait, from the media library, filling a square with a block of your colour at its corner. Left out, a pictogram of a person stands there."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Pharmacist",
"description": "The pharmacy's pharmacist, welcomed on a scene of their own: a portrait (a pictogram where there is none), the name, the role and a welcome in their own words. Left out, the scene is not drawn and the end shows the brand's own presenter instead."
},
"labels": {
"type": "object",
"properties": {
"place": {
"type": "string",
"maxLength": 40,
"title": "The pharmacy",
"description": "Over the pharmacy's picture and facts."
},
"address": {
"type": "string",
"maxLength": 24,
"title": "Address",
"description": "Over the address."
},
"joined": {
"type": "string",
"maxLength": 24,
"title": "Joins",
"description": "Over the day it joins."
},
"pharmacist": {
"type": "string",
"maxLength": 40,
"title": "Pharmacist",
"description": "Over the pharmacist."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the scenes and beside the facts, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most welcomes."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"required": [
"campaign",
"pharmacy",
"town"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the pharmacy, its town, the line under it, the member count and its word in the circle, the day it joins, the address, the picture, the pharmacist with their portrait, role and words, the labels, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the pharmacy's name beside a square of your colour, such as Welcome to the group or New member."
},
"pharmacy": {
"type": "string",
"maxLength": 64,
"title": "Pharmacy",
"description": "The new member's name, the headline, such as Apotheke am Markt."
},
"town": {
"type": "string",
"maxLength": 48,
"title": "Town",
"description": "The town or district, under the headline with a pin, such as Bamberg."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "Welcome line",
"description": "A sentence under the name, such as who joins or since when. Say only what is so: no promise about the pharmacy."
},
"memberCount": {
"type": "number",
"minimum": 0,
"maximum": 999999999,
"title": "Member count",
"description": "How many member pharmacies the group has with this one, shown exactly as sent in the circle of the construction, in the channel's language. Left out, the circle is plain."
},
"memberLabel": {
"type": "string",
"maxLength": 16,
"title": "Under the count",
"description": "The word under the count in the circle, such as pharmacies or members. Short words fill the circle best."
},
"joined": {
"type": "string",
"format": "date-time",
"title": "Joins on",
"description": "The day the pharmacy joins, written out in the channel's language (the weekday left out), beside a calendar mark."
},
"address": {
"type": "string",
"maxLength": 80,
"title": "Address",
"description": "The street address, beside a pin, such as Marktplatz 4, 96047 Bamberg."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture of the pharmacy",
"description": "The pharmacy's front or its counter, from the media library. It fills a card on the second scene. Left out, the card is not drawn."
},
"pharmacist": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 48,
"title": "Name",
"description": "The pharmacist's name, such as Dr. Katrin Vogel."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "Their role or specialism, such as Pharmacist and owner."
},
"message": {
"type": "string",
"maxLength": 160,
"title": "In their words",
"description": "A welcome in the pharmacist's own words, set beside a bar of your colour. Plain words, no promise."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Portrait",
"description": "A portrait, from the media library, filling a square with a block of your colour at its corner. Left out, a pictogram of a person stands there."
}
},
"additionalProperties": false,
"title": "Pharmacist",
"description": "The pharmacy's pharmacist, welcomed on a scene of their own: a portrait (a pictogram where there is none), the name, the role and a welcome in their own words. Left out, the scene is not drawn and the end shows the brand's own presenter instead."
},
"labels": {
"type": "object",
"properties": {
"place": {
"type": "string",
"maxLength": 40,
"title": "The pharmacy",
"description": "Over the pharmacy's picture and facts."
},
"address": {
"type": "string",
"maxLength": 24,
"title": "Address",
"description": "Over the address."
},
"joined": {
"type": "string",
"maxLength": 24,
"title": "Joins",
"description": "Over the day it joins."
},
"pharmacist": {
"type": "string",
"maxLength": 40,
"title": "Pharmacist",
"description": "Over the pharmacist."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the scenes and beside the facts, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most welcomes."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the pharmacy, its town, the line under it, the member count and its word in the circle, the day it joins, the address, the picture, the pharmacist with their portrait, role and words, the labels, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_582d4bae23ad?variant=New%20member&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"campaign": "Welcome to the group",
"pharmacy": "Apotheke am Markt",
"town": "Bamberg",
"intro": "Our newest member joins us this November and brings its team's years of local advice.",
"memberCount": 413,
"memberLabel": "pharmacies",
"joined": "2026-11-02T00:00:00+00:00",
"address": "Marktplatz 4, 96047 Bamberg",
"picture": {
"alt": "The pharmacy's front on the market square",
"url": "media://example-image.jpg"
},
"pharmacist": {
"name": "Dr. Katrin Vogel",
"role": "Pharmacist and owner",
"message": "We look forward to advising our neighbours as part of the Lindenhof family.",
"picture": {
"alt": "The pharmacist at the counter",
"url": "media://example-badge.png"
}
},
"labels": {
"place": "Find them at",
"joined": "Joins us on",
"address": "Address",
"pharmacist": "Your pharmacist"
},
"cta": {
"label": "Find your pharmacy",
"detail": "lindenhof-apotheken.example"
},
"mandatory": "",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Welcome to the group: Apotheke am Markt, Bamberg",
"captionTiny": "A warm welcome to Apotheke am Markt in Bamberg, our 413th member pharmacy. Find them at Marktplatz 4.",
"captionShort": "Welcome to the group: Apotheke am Markt in Bamberg joins Lindenhof on 2 November 2026 as our 413th member pharmacy. Dr. Katrin Vogel and her team are at Marktplatz 4, 96047 Bamberg. We look forward to advising our neighbours as part of the Lindenhof family.",
"captionMedium": "Welcome to the group: Apotheke am Markt in Bamberg joins Lindenhof on 2 November 2026 as our 413th member pharmacy. Our newest member brings its team's years of local advice to the market square. Dr. Katrin Vogel, pharmacist and owner, and her team are at Marktplatz 4, 96047 Bamberg. \"We look forward to advising our neighbours as part of the Lindenhof family.\" Find your pharmacy at lindenhof-apotheken.example.",
"captionLong": "Welcome to the group: Apotheke am Markt in Bamberg joins Lindenhof on 2 November 2026 as our 413th member pharmacy. Every new member makes the network a little closer to the people it serves, and this one has been a fixture of Bamberg's market square for years. Dr. Katrin Vogel, pharmacist and owner, and her team bring their local advice into the Lindenhof family, and stay as independent and as personal as before. \"We look forward to advising our neighbours as part of the Lindenhof family.\" You will find Apotheke am Markt at Marktplatz 4, 96047 Bamberg. Say hello to the team, ask your questions, and find every Lindenhof pharmacy near you at lindenhof-apotheken.example.",
"hashtags": [
"pharmacy",
"welcome",
"newmember",
"community",
"bamberg"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.