Pharmacies (Pharmacy groups and cooperatives), Training dates 1.0.0
| Template | Pharmacies (Pharmacy groups and cooperatives), tpl_582d4bae23ad |
|---|---|
| Variant | Training dates |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A pharmacy group's training dates for its member teams in a Bauhaus look: the campaign and headline on the first frame, then up to eight dates on cards, each a calendar page with topic, time and place, read in turn and paged, then the button and the pharmacist. The mandatory text, where sent, stays at the foot. 6.5 seconds plus 1.3 seconds a date. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the campaign, the headline and the line under it, the word in the circle, the dates with their topics, times and places, the label over them, the call to action and the mandatory text. | |
clipData.campaign | text | yes | up to 40 characters | Campaign: What this post is, over the headline beside a square of your colour, such as Training for member teams. |
clipData.title | text | yes | up to 64 characters | Headline: The headline of the post, such as Autumn training programme. |
clipData.intro | text | up to 160 characters | About the trainings: A sentence under the headline about who the trainings are for and how to book. | |
clipData.circleText | text | up to 12 characters | Word in the circle: One short word in the circle of the construction, such as Autumn. Left out, the circle shows the month where every date falls in the same one, else it is plain. | |
clipData.dates | list | yes | at least 1, up to 8 | Dates: One to eight trainings in the order they are shown, a card each with a calendar page, read one by one; about one and a third seconds each. The calendar page and the time are read off the date as written, never moved by a time zone. More than fit are paged, never made smaller. |
clipData.dates[] | group | Training | ||
clipData.dates[].start | datetime | yes | Date and time: The day and, where you send one, the time it starts, such as 2026-11-03T09:00:00+01:00. The time is shown as written, not moved to the viewer's time zone. | |
clipData.dates[].topic | text | yes | up to 64 characters | Topic: What the training is about, in a few words. |
clipData.dates[].place | text | up to 56 characters | Place: Where it takes place, in your words: an address and a room, or how to join online. | |
clipData.dates[].online | boolean | Online: The training is online: a screen stands beside the place instead of a pin. It adds no word of its own. | ||
clipData.labels | group | Labels: The word over the dates, in your language. A label left out is not drawn. | ||
clipData.labels.dates | text | up to 40 characters | Dates: Over the dates. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, the app or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: A web address, the app, a phone number. | |
clipData.mandatory | text | up to 320 characters | Mandatory text: The mandatory text your country's law asks for wherever a medicine is named or shown, such as "Always read the label." in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most training dates. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the headline beside a square of your colour, such as Training for member teams."
},
"title": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "The headline of the post, such as Autumn training programme."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About the trainings",
"description": "A sentence under the headline about who the trainings are for and how to book."
},
"circleText": {
"type": "string",
"maxLength": 12,
"title": "Word in the circle",
"description": "One short word in the circle of the construction, such as Autumn. Left out, the circle shows the month where every date falls in the same one, else it is plain."
},
"dates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"start": {
"type": "string",
"format": "date-time",
"title": "Date and time",
"description": "The day and, where you send one, the time it starts, such as 2026-11-03T09:00:00+01:00. The time is shown as written, not moved to the viewer's time zone."
},
"topic": {
"type": "string",
"maxLength": 64,
"title": "Topic",
"description": "What the training is about, in a few words."
},
"place": {
"type": "string",
"maxLength": 56,
"title": "Place",
"description": "Where it takes place, in your words: an address and a room, or how to join online."
},
"online": {
"type": "boolean",
"title": "Online",
"description": "The training is online: a screen stands beside the place instead of a pin. It adds no word of its own."
}
},
"required": [
"start",
"topic"
],
"additionalProperties": false,
"title": "Training"
},
"minItems": 1,
"maxItems": 8,
"title": "Dates",
"description": "One to eight trainings in the order they are shown, a card each with a calendar page, read one by one; about one and a third seconds each. The calendar page and the time are read off the date as written, never moved by a time zone. More than fit are paged, never made smaller."
},
"labels": {
"type": "object",
"properties": {
"dates": {
"type": "string",
"maxLength": 40,
"title": "Dates",
"description": "Over the dates."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The word over the dates, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most training dates."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"required": [
"campaign",
"title",
"dates"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the headline and the line under it, the word in the circle, the dates with their topics, times and places, the label over them, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"campaign": {
"type": "string",
"maxLength": 40,
"title": "Campaign",
"description": "What this post is, over the headline beside a square of your colour, such as Training for member teams."
},
"title": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "The headline of the post, such as Autumn training programme."
},
"intro": {
"type": "string",
"maxLength": 160,
"title": "About the trainings",
"description": "A sentence under the headline about who the trainings are for and how to book."
},
"circleText": {
"type": "string",
"maxLength": 12,
"title": "Word in the circle",
"description": "One short word in the circle of the construction, such as Autumn. Left out, the circle shows the month where every date falls in the same one, else it is plain."
},
"dates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"start": {
"type": "string",
"format": "date-time",
"title": "Date and time",
"description": "The day and, where you send one, the time it starts, such as 2026-11-03T09:00:00+01:00. The time is shown as written, not moved to the viewer's time zone."
},
"topic": {
"type": "string",
"maxLength": 64,
"title": "Topic",
"description": "What the training is about, in a few words."
},
"place": {
"type": "string",
"maxLength": 56,
"title": "Place",
"description": "Where it takes place, in your words: an address and a room, or how to join online."
},
"online": {
"type": "boolean",
"title": "Online",
"description": "The training is online: a screen stands beside the place instead of a pin. It adds no word of its own."
}
},
"required": [
"start",
"topic"
],
"additionalProperties": false,
"title": "Training"
},
"minItems": 1,
"maxItems": 8,
"title": "Dates",
"description": "One to eight trainings in the order they are shown, a card each with a calendar page, read one by one; about one and a third seconds each. The calendar page and the time are read off the date as written, never moved by a time zone. More than fit are paged, never made smaller."
},
"labels": {
"type": "object",
"properties": {
"dates": {
"type": "string",
"maxLength": 40,
"title": "Dates",
"description": "Over the dates."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The word over the dates, in your language. A label left out is not drawn."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, the app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, the app or a phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "The mandatory text your country's law asks for wherever a medicine is named or shown, such as \"Always read the label.\" in the UK or the Pflichttext in Germany. Shown whole at the foot of every frame, set smaller and then on more lines, never cut. Leave it out where no medicine is named, as in most training dates."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, the standard pace, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the campaign, the headline and the line under it, the word in the circle, the dates with their topics, times and places, the label over them, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
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}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_582d4bae23ad?variant=Training%20dates&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"campaign": "Training for member teams",
"title": "Autumn training programme",
"intro": "Half-day trainings for every member pharmacy team. Book your place in the Lindenhof Academy.",
"circleText": "Autumn",
"dates": [
{
"place": "Nuremberg, Hotel am Hauptmarkt",
"start": "2026-11-03T09:00:00+01:00",
"topic": "Advising on colds and flu"
},
{
"place": "Online, a link follows by email",
"start": "2026-11-10T18:30:00+01:00",
"topic": "The flu jab in your pharmacy",
"online": true
},
{
"place": "Munich, Lindenhof Academy",
"start": "2026-11-17T09:00:00+01:00",
"topic": "Talking to older customers about their medicines"
},
{
"place": "Online, a link follows by email",
"start": "2026-11-24T14:00:00+01:00",
"topic": "Using the Lindenhof app at the counter",
"online": true
},
{
"place": "Frankfurt, Messe Conference Centre",
"start": "2026-12-01T09:00:00+01:00",
"topic": "Stock and ordering before the winter"
},
{
"place": "Online, a link follows by email",
"start": "2026-12-08T18:30:00+01:00",
"topic": "A good conversation about self-medication",
"online": true
}
],
"labels": {
"dates": "Your dates this autumn"
},
"cta": {
"label": "Book your place",
"detail": "lindenhof-akademie.example"
},
"mandatory": "",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Autumn training programme for member teams",
"captionTiny": "Our autumn training programme for member teams: six dates from 3 November, in Nuremberg, Munich, Frankfurt and online.",
"captionShort": "Our autumn training programme for member teams: six half-day dates from 3 November to 8 December, in Nuremberg, Munich, Frankfurt and online. From advising on colds and flu to the flu jab in your pharmacy. Book your place in the Lindenhof Academy.",
"captionMedium": "Our autumn training programme for member teams. Six dates between 3 November and 8 December: advising on colds and flu in Nuremberg, the flu jab in your pharmacy online, talking to older customers about their medicines in Munich, using the Lindenhof app at the counter online, stock and ordering before the winter in Frankfurt, and a good conversation about self-medication online. Book your place at lindenhof-akademie.example.",
"captionLong": "Our autumn training programme for member teams. Every member pharmacy team is invited to six half-day trainings between 3 November and 8 December. We start in Nuremberg with advising on colds and flu, continue online with the flu jab in your pharmacy, and meet in Munich to talk about conversations with older customers and their medicines. Then it is online again for using the Lindenhof app at the counter, in Frankfurt for stock and ordering before the winter, and online for a good conversation about self-medication. Bring a colleague, bring your questions, and book your place for each date at lindenhof-akademie.example. The details of each date, with times and rooms, are in your confirmation.",
"hashtags": [
"pharmacy",
"training",
"pharmacyteam",
"continuingeducation",
"lindenhof"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.