Real estate (Estate agents and realtors), Buying explained 1.0.0
| Template | Real estate (Estate agents and realtors), tpl_7b86c0b39c0e |
|---|---|
| Variant | Buying explained |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 39 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Buying a home explained as a magazine feature: the headline and up to seven numbered steps, complete on the first frame, then a page per step with its large number, title, time and text, the contents lit at the step, then the costs of buying as a price list where sent, the byline and the button. The licence stays on screen throughout. Over four seconds longer per step. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the issue line, the headline and standfirst, the photo, every step with its title, text and time, the costs of buying with their note, the call to action, the licence and the disclosure. | |
clipData.issue | group | Issue line: The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn. | ||
clipData.issue.section | text | up to 28 characters | Section: The name of the feature, set in your brand colour, such as Buying explained. | |
clipData.issue.date | text | up to 32 characters | Date: The date or the issue, written as you want it read, such as 15 October 2026. | |
clipData.issue.agency | text | up to 44 characters | Office: The agency or the office, such as Albrecht Immobilien, Schwabing. | |
clipData.headline | text | yes | up to 72 characters | Headline: The feature's headline, such as Buying a home in Bavaria, step by step. |
clipData.standfirst | text | up to 160 characters | Standfirst: A line or two under the headline, the way a magazine introduces a feature. | |
clipData.photo | image | media:// file from the media library, alt text up to 120 characters | Photo: A photo for the feature, any shape, with its description as alt text. Shown with the headline where there is room. | |
clipData.steps | list | yes | at least 2, up to 7 | Steps: Two to seven steps, one page each, in the order they happen. General information for buyers, never advice on one purchase. |
clipData.steps[] | group | Step | ||
clipData.steps[].title | text | yes | up to 48 characters | Title: The step in a few words, such as Sign at the notary. |
clipData.steps[].text | text | up to 120 characters | Text: What happens in this step, in a sentence or two. | |
clipData.steps[].time | text | up to 24 characters | When: When or how long, as you want it read, such as Week 12 or Two to four weeks. | |
clipData.costs | group | Costs of buying: What buying costs on top of the price, as a price list after the steps. Leave it out for none. | ||
clipData.costs.heading | text | up to 48 characters | Heading: Over the list, such as What buying costs on top of the price. | |
clipData.costs.currency | text | up to 3 characters | Currency: The currency of the amounts below, as a three-letter code, such as EUR, GBP or USD. | |
clipData.costs.items | list | yes | at least 1, up to 8 | Costs: One to eight costs, each with its label and an amount, a percent or both, drawn as sent. |
clipData.costs.items[] | group | Cost | ||
clipData.costs.items[].label | text | yes | up to 40 characters | Cost: What the cost is, such as Land transfer tax. |
clipData.costs.items[].percent | number | from 0, to 100, 2 decimals | Percent: The cost as a percent, such as 3.5. | |
clipData.costs.items[].basis | text | up to 32 characters | Of what: After the percent, such as of the price. | |
clipData.costs.items[].amount | number | from 0, 2 decimals | Amount: The cost as an amount in the currency above. | |
clipData.costs.note | text | yes | up to 120 characters | Where and when: Where and when these costs apply and who sets them, under the list. |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.licence | text | yes | up to 200 characters | Licence: The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame. |
clipData.disclosure | text | up to 300 characters | Disclosure: Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Buying explained."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the issue, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office, such as Albrecht Immobilien, Schwabing."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The feature's headline, such as Buying a home in Bavaria, step by step."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo for the feature, any shape, with its description as alt text. Shown with the headline where there is room."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 48,
"title": "Title",
"description": "The step in a few words, such as Sign at the notary."
},
"text": {
"type": "string",
"maxLength": 120,
"title": "Text",
"description": "What happens in this step, in a sentence or two."
},
"time": {
"type": "string",
"maxLength": 24,
"title": "When",
"description": "When or how long, as you want it read, such as Week 12 or Two to four weeks."
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 2,
"maxItems": 7,
"title": "Steps",
"description": "Two to seven steps, one page each, in the order they happen. General information for buyers, never advice on one purchase."
},
"costs": {
"type": "object",
"properties": {
"heading": {
"type": "string",
"maxLength": 48,
"title": "Heading",
"description": "Over the list, such as What buying costs on top of the price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of the amounts below, as a three-letter code, such as EUR, GBP or USD."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Cost",
"description": "What the cost is, such as Land transfer tax."
},
"percent": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Percent",
"description": "The cost as a percent, such as 3.5."
},
"basis": {
"type": "string",
"maxLength": 32,
"title": "Of what",
"description": "After the percent, such as of the price."
},
"amount": {
"type": "number",
"minimum": 0,
"title": "Amount",
"description": "The cost as an amount in the currency above."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Cost"
},
"minItems": 1,
"maxItems": 8,
"title": "Costs",
"description": "One to eight costs, each with its label and an amount, a percent or both, drawn as sent."
},
"note": {
"type": "string",
"maxLength": 120,
"title": "Where and when",
"description": "Where and when these costs apply and who sets them, under the list."
}
},
"required": [
"items",
"note"
],
"additionalProperties": false,
"title": "Costs of buying",
"description": "What buying costs on top of the price, as a price list after the steps. Leave it out for none."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"steps",
"licence"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, the photo, every step with its title, text and time, the costs of buying with their note, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Buying explained."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the issue, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office, such as Albrecht Immobilien, Schwabing."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The feature's headline, such as Buying a home in Bavaria, step by step."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo for the feature, any shape, with its description as alt text. Shown with the headline where there is room."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 48,
"title": "Title",
"description": "The step in a few words, such as Sign at the notary."
},
"text": {
"type": "string",
"maxLength": 120,
"title": "Text",
"description": "What happens in this step, in a sentence or two."
},
"time": {
"type": "string",
"maxLength": 24,
"title": "When",
"description": "When or how long, as you want it read, such as Week 12 or Two to four weeks."
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 2,
"maxItems": 7,
"title": "Steps",
"description": "Two to seven steps, one page each, in the order they happen. General information for buyers, never advice on one purchase."
},
"costs": {
"type": "object",
"properties": {
"heading": {
"type": "string",
"maxLength": 48,
"title": "Heading",
"description": "Over the list, such as What buying costs on top of the price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of the amounts below, as a three-letter code, such as EUR, GBP or USD."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Cost",
"description": "What the cost is, such as Land transfer tax."
},
"percent": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Percent",
"description": "The cost as a percent, such as 3.5."
},
"basis": {
"type": "string",
"maxLength": 32,
"title": "Of what",
"description": "After the percent, such as of the price."
},
"amount": {
"type": "number",
"minimum": 0,
"title": "Amount",
"description": "The cost as an amount in the currency above."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Cost"
},
"minItems": 1,
"maxItems": 8,
"title": "Costs",
"description": "One to eight costs, each with its label and an amount, a percent or both, drawn as sent."
},
"note": {
"type": "string",
"maxLength": 120,
"title": "Where and when",
"description": "Where and when these costs apply and who sets them, under the list."
}
},
"additionalProperties": false,
"title": "Costs of buying",
"description": "What buying costs on top of the price, as a price list after the steps. Leave it out for none."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, the photo, every step with its title, text and time, the costs of buying with their note, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_7b86c0b39c0e?variant=Buying%20explained&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"issue": {
"date": "15 October 2026",
"agency": "Albrecht Immobilien, Schwabing",
"section": "Buying explained"
},
"headline": "Buying a home in Bavaria, step by step",
"standfirst": "Six steps from your budget to your keys, about four months in all, and what buying costs on top of the price.",
"photo": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"steps": [
{
"text": "Your savings, your income and a bank's offer in principle say what you can spend, the costs of buying included.",
"time": "Week 1",
"title": "Set your budget"
},
{
"text": "Viewings, the energy certificate, the floor plans, and the minutes of the owners' meetings for a flat.",
"time": "Weeks 2 to 8",
"title": "Find the home"
},
{
"text": "In writing, through us. Once the seller accepts, the home is reserved for you while the bank does its part.",
"time": "Week 9",
"title": "Make an offer"
},
{
"text": "Your bank values the home and confirms the loan in writing before you sign anything.",
"time": "Weeks 9 to 11",
"title": "Secure the mortgage"
},
{
"text": "The notary drafts the contract, reads it aloud to buyer and seller and has you entered in the land register.",
"time": "Week 12",
"title": "Sign at the notary"
},
{
"text": "Once the notary confirms, you pay the price; the keys, the meter readings and the handover report follow.",
"time": "Weeks 14 to 16",
"title": "Pay and collect the keys"
}
],
"costs": {
"note": "Bavaria, October 2026. The tax is set by the state, the notary's fees by law, the commission by agreement.",
"items": [
{
"basis": "of the price",
"label": "Land transfer tax",
"percent": 3.5
},
{
"basis": "of the price, about",
"label": "Notary and land register",
"percent": 2
},
{
"basis": "of the price, with VAT",
"label": "Buyer's commission",
"percent": 3.57
},
{
"label": "Building survey, if you want one",
"amount": 900
}
],
"heading": "What buying costs on top of the price",
"currency": "EUR"
},
"cta": {
"label": "Book a buyer's consultation",
"detail": "+49 89 5550 1234"
},
"licence": "Albrecht Immobilien GmbH, licensed under section 34c GewO by the City of Munich.",
"disclosure": "General information, not legal or tax advice. Your notary and your tax adviser confirm the details.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Buying a home in Bavaria, step by step",
"captionTiny": "Buying a home in Bavaria in six steps, from your budget to your keys, and what buying costs on top of the price.",
"captionShort": "Buying a home in Bavaria, step by step: set your budget, find the home, make an offer, secure the mortgage, sign at the notary, pay and collect the keys. About four months in all, plus land transfer tax, notary fees and commission on top of the price.",
"captionMedium": "Buying a home in Bavaria, step by step. One: set your budget with a bank's offer in principle. Two: find the home, and read its energy certificate and floor plans. Three: make an offer in writing. Four: secure the mortgage once the bank has valued the home. Five: sign at the notary, who has you entered in the land register. Six: pay and collect the keys. On top of the price come land transfer tax of 3.5%, about 2% for the notary and land register, and the buyer's commission. Book a consultation with us.",
"captionLong": "Buying your first home in Bavaria? Here is how it works, step by step, in about four months. First, set your budget: your savings, your income and a bank's offer in principle say what you can spend, with the costs of buying included. Then find the home: viewings, the energy certificate, the floor plans, and for a flat the minutes of the owners' meetings. Make your offer in writing, through us; once the seller accepts, the home is reserved while the bank values it and confirms your mortgage. The notary drafts the contract, reads it aloud to buyer and seller and has you entered in the land register. Once the notary confirms, you pay the price and collect the keys. On top of the price: land transfer tax of 3.5%, about 2% for the notary and the land register, and the buyer's commission of 3.57% with VAT. General information, not legal or tax advice. Book a buyer's consultation with Albrecht Immobilien.",
"hashtags": [
"buyingahome",
"firsthome",
"bavaria",
"realestate",
"munich"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.