Real estate (Estate agents and realtors), Homes of the week 1.0.0
| Template | Real estate (Estate agents and realtors), tpl_7b86c0b39c0e |
|---|---|
| Variant | Homes of the week |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 24 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Homes of the week as a magazine feature: a contents page with every home's photo, place and price, complete on the first frame, then a page per home (photo, title, price or rent, rooms, size, energy class and figures), then the agent's byline and the button. The licence stays on screen throughout. Four seconds longer per home. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the issue line, the headline and standfirst, every home with its photo, place, title, price or rent, rooms, size and energy figures, the call to action, the licence and the disclosure. | |
clipData.issue | group | Issue line: The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn. | ||
clipData.issue.section | text | up to 28 characters | Section: The name of the feature, set in your brand colour, such as Homes of the week. | |
clipData.issue.date | text | up to 32 characters | Date: The date or the week, written as you want it read, such as 15 October 2026. | |
clipData.issue.agency | text | up to 44 characters | Office: The agency or the office the homes are from, such as Albrecht Immobilien, Schwabing. | |
clipData.headline | text | yes | up to 72 characters | Headline: The feature's headline on the contents page, such as Four homes to fall for this week. |
clipData.standfirst | text | up to 160 characters | Standfirst: A line or two under the headline, the way a magazine introduces a feature. | |
clipData.currency | text | yes | up to 3 characters | Currency: The currency of every price and rent below, as a three-letter code, such as EUR, GBP or USD. |
clipData.listings | list | yes | at least 2, up to 6 | Homes: Two to six homes, one page each, in the order they are shown. Every home carries its asking price or rent and its energy class. |
clipData.listings[] | group | Home | ||
clipData.listings[].photo | image | yes | media:// file from the media library, alt text up to 120 characters | Photo: A photo of the home, any shape, with its description as alt text. |
clipData.listings[].place | text | yes | up to 40 characters | Place: Where it is: the area and the town, or the street if you prefer. |
clipData.listings[].title | text | up to 72 characters | Title: What makes the home, in a few words. | |
clipData.listings[].price | number | yes | from 0, 2 decimals | Price or rent: The asking price, or the rent for a home to let, as a number in the currency above. |
clipData.listings[].priceLabel | text | up to 24 characters | Price label: The word over the price, such as Asking price, Guide price, Offers over or Rent. | |
clipData.listings[].pricePer | text | up to 20 characters | Rent period: After the figure where it is a rent, such as per month or pcm. Leave it out for a price. | |
clipData.listings[].bedrooms | integer | from 0, to 999 | Bedrooms: How many bedrooms (or rooms, as your market counts them; the label below says which). | |
clipData.listings[].bathrooms | number | from 0, 1 decimals | Bathrooms: How many bathrooms, halves allowed, such as 2.5. | |
clipData.listings[].size | number | from 0, 2 decimals | Size: The living space, as a number in the unit below. | |
clipData.listings[].energyClass | text | yes | up to 8 characters | Energy class: The class or rating from the home's energy certificate, such as C or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt. |
clipData.listings[].certificate | text | up to 32 characters | Certificate: The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts. | |
clipData.listings[].energyValue | number | from 0, 1 decimals | Energy figure: The energy demand or consumption from the certificate, in the unit below. Required in German adverts. | |
clipData.listings[].energySource | text | up to 32 characters | Energy source: The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts. | |
clipData.listings[].built | integer | from 1000, to 2100 | Year built: The year of construction. Required in German adverts. | |
clipData.labels | group | Labels: The words over the figures of every home, in your language. A label left out is not drawn. | ||
clipData.labels.bedrooms | text | up to 16 characters | Bedrooms: Over the bedrooms, such as Bedrooms or Rooms. | |
clipData.labels.bathrooms | text | up to 16 characters | Bathrooms: Over the bathrooms. | |
clipData.labels.size | text | up to 16 characters | Size: Over the size, such as Living space. | |
clipData.labels.energy | text | up to 16 characters | Energy class: Over the energy class, such as Energy class or EPC. | |
clipData.labels.built | text | up to 16 characters | Year built: Before the year of construction in the energy line, such as Built. | |
clipData.sizeUnit | text | up to 8 characters | Size unit: The unit after the size, such as m² or sq ft. | |
clipData.energyUnit | text | up to 16 characters | Energy unit: The unit after the energy figure, such as kWh/(m²·a). | |
clipData.energyScale | list | up to 12 | Energy scale: Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. Each home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the classes are drawn in the page's ink colour. | |
clipData.energyScale[] | text | up to 8 characters | Class | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.licence | text | yes | up to 200 characters | Licence: The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame. |
clipData.disclosure | text | up to 300 characters | Disclosure: Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Homes of the week."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the week, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office the homes are from, such as Albrecht Immobilien, Schwabing."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The feature's headline on the contents page, such as Four homes to fall for this week."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every price and rent below, as a three-letter code, such as EUR, GBP or USD."
},
"listings": {
"type": "array",
"items": {
"type": "object",
"properties": {
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the home, any shape, with its description as alt text."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Place",
"description": "Where it is: the area and the town, or the street if you prefer."
},
"title": {
"type": "string",
"maxLength": 72,
"title": "Title",
"description": "What makes the home, in a few words."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price or rent",
"description": "The asking price, or the rent for a home to let, as a number in the currency above."
},
"priceLabel": {
"type": "string",
"maxLength": 24,
"title": "Price label",
"description": "The word over the price, such as Asking price, Guide price, Offers over or Rent."
},
"pricePer": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After the figure where it is a rent, such as per month or pcm. Leave it out for a price."
},
"bedrooms": {
"type": "integer",
"minimum": 0,
"maximum": 999,
"title": "Bedrooms",
"description": "How many bedrooms (or rooms, as your market counts them; the label below says which)."
},
"bathrooms": {
"type": "number",
"minimum": 0,
"title": "Bathrooms",
"description": "How many bathrooms, halves allowed, such as 2.5."
},
"size": {
"type": "number",
"minimum": 0,
"title": "Size",
"description": "The living space, as a number in the unit below."
},
"energyClass": {
"type": "string",
"maxLength": 8,
"title": "Energy class",
"description": "The class or rating from the home's energy certificate, such as C or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt."
},
"certificate": {
"type": "string",
"maxLength": 32,
"title": "Certificate",
"description": "The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts."
},
"energyValue": {
"type": "number",
"minimum": 0,
"title": "Energy figure",
"description": "The energy demand or consumption from the certificate, in the unit below. Required in German adverts."
},
"energySource": {
"type": "string",
"maxLength": 32,
"title": "Energy source",
"description": "The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts."
},
"built": {
"type": "integer",
"minimum": 1000,
"maximum": 2100,
"title": "Year built",
"description": "The year of construction. Required in German adverts."
}
},
"required": [
"photo",
"place",
"price",
"energyClass"
],
"additionalProperties": false,
"title": "Home"
},
"minItems": 2,
"maxItems": 6,
"title": "Homes",
"description": "Two to six homes, one page each, in the order they are shown. Every home carries its asking price or rent and its energy class."
},
"labels": {
"type": "object",
"properties": {
"bedrooms": {
"type": "string",
"maxLength": 16,
"title": "Bedrooms",
"description": "Over the bedrooms, such as Bedrooms or Rooms."
},
"bathrooms": {
"type": "string",
"maxLength": 16,
"title": "Bathrooms",
"description": "Over the bathrooms."
},
"size": {
"type": "string",
"maxLength": 16,
"title": "Size",
"description": "Over the size, such as Living space."
},
"energy": {
"type": "string",
"maxLength": 16,
"title": "Energy class",
"description": "Over the energy class, such as Energy class or EPC."
},
"built": {
"type": "string",
"maxLength": 16,
"title": "Year built",
"description": "Before the year of construction in the energy line, such as Built."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the figures of every home, in your language. A label left out is not drawn."
},
"sizeUnit": {
"type": "string",
"maxLength": 8,
"title": "Size unit",
"description": "The unit after the size, such as m² or sq ft."
},
"energyUnit": {
"type": "string",
"maxLength": 16,
"title": "Energy unit",
"description": "The unit after the energy figure, such as kWh/(m²·a)."
},
"energyScale": {
"type": "array",
"items": {
"type": "string",
"maxLength": 8,
"title": "Class"
},
"maxItems": 12,
"title": "Energy scale",
"description": "Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. Each home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the classes are drawn in the page's ink colour."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"currency",
"listings",
"licence"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, every home with its photo, place, title, price or rent, rooms, size and energy figures, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Homes of the week."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the week, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office the homes are from, such as Albrecht Immobilien, Schwabing."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The feature's headline on the contents page, such as Four homes to fall for this week."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every price and rent below, as a three-letter code, such as EUR, GBP or USD."
},
"listings": {
"type": "array",
"items": {
"type": "object",
"properties": {
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the home, any shape, with its description as alt text."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Place",
"description": "Where it is: the area and the town, or the street if you prefer."
},
"title": {
"type": "string",
"maxLength": 72,
"title": "Title",
"description": "What makes the home, in a few words."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price or rent",
"description": "The asking price, or the rent for a home to let, as a number in the currency above."
},
"priceLabel": {
"type": "string",
"maxLength": 24,
"title": "Price label",
"description": "The word over the price, such as Asking price, Guide price, Offers over or Rent."
},
"pricePer": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After the figure where it is a rent, such as per month or pcm. Leave it out for a price."
},
"bedrooms": {
"type": "integer",
"minimum": 0,
"maximum": 999,
"title": "Bedrooms",
"description": "How many bedrooms (or rooms, as your market counts them; the label below says which)."
},
"bathrooms": {
"type": "number",
"minimum": 0,
"title": "Bathrooms",
"description": "How many bathrooms, halves allowed, such as 2.5."
},
"size": {
"type": "number",
"minimum": 0,
"title": "Size",
"description": "The living space, as a number in the unit below."
},
"energyClass": {
"type": "string",
"maxLength": 8,
"title": "Energy class",
"description": "The class or rating from the home's energy certificate, such as C or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt."
},
"certificate": {
"type": "string",
"maxLength": 32,
"title": "Certificate",
"description": "The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts."
},
"energyValue": {
"type": "number",
"minimum": 0,
"title": "Energy figure",
"description": "The energy demand or consumption from the certificate, in the unit below. Required in German adverts."
},
"energySource": {
"type": "string",
"maxLength": 32,
"title": "Energy source",
"description": "The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts."
},
"built": {
"type": "integer",
"minimum": 1000,
"maximum": 2100,
"title": "Year built",
"description": "The year of construction. Required in German adverts."
}
},
"required": [
"photo",
"place",
"price",
"energyClass"
],
"additionalProperties": false,
"title": "Home"
},
"minItems": 2,
"maxItems": 6,
"title": "Homes",
"description": "Two to six homes, one page each, in the order they are shown. Every home carries its asking price or rent and its energy class."
},
"labels": {
"type": "object",
"properties": {
"bedrooms": {
"type": "string",
"maxLength": 16,
"title": "Bedrooms",
"description": "Over the bedrooms, such as Bedrooms or Rooms."
},
"bathrooms": {
"type": "string",
"maxLength": 16,
"title": "Bathrooms",
"description": "Over the bathrooms."
},
"size": {
"type": "string",
"maxLength": 16,
"title": "Size",
"description": "Over the size, such as Living space."
},
"energy": {
"type": "string",
"maxLength": 16,
"title": "Energy class",
"description": "Over the energy class, such as Energy class or EPC."
},
"built": {
"type": "string",
"maxLength": 16,
"title": "Year built",
"description": "Before the year of construction in the energy line, such as Built."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words over the figures of every home, in your language. A label left out is not drawn."
},
"sizeUnit": {
"type": "string",
"maxLength": 8,
"title": "Size unit",
"description": "The unit after the size, such as m² or sq ft."
},
"energyUnit": {
"type": "string",
"maxLength": 16,
"title": "Energy unit",
"description": "The unit after the energy figure, such as kWh/(m²·a)."
},
"energyScale": {
"type": "array",
"items": {
"type": "string",
"maxLength": 8,
"title": "Class"
},
"maxItems": 12,
"title": "Energy scale",
"description": "Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. Each home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the classes are drawn in the page's ink colour."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, every home with its photo, place, title, price or rent, rooms, size and energy figures, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_7b86c0b39c0e?variant=Homes%20of%20the%20week&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"issue": {
"date": "15 October 2026",
"agency": "Albrecht Immobilien, Schwabing",
"section": "Homes of the week"
},
"headline": "Four homes to fall for this week",
"standfirst": "A period apartment, a villa, a loft to let and a cottage on the lake: the week's finest, each with its price and its energy figures.",
"currency": "EUR",
"listings": [
{
"size": 142,
"built": 1906,
"photo": {
"alt": "Hills and a lake under a changing sky",
"url": "media://example-image-with-animation.svg"
},
"place": "Schwabing, Munich",
"price": 1290000,
"title": "A period apartment with a south-facing balcony",
"bedrooms": 3,
"pricePer": "",
"bathrooms": 2,
"priceLabel": "Asking price",
"certificate": "Consumption certificate",
"energyClass": "C",
"energyValue": 112,
"energySource": "District heating"
},
{
"size": 286,
"built": 2021,
"photo": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"place": "Bogenhausen, Munich",
"price": 3450000,
"title": "A modern villa with a pool and a quiet garden",
"bedrooms": 5,
"pricePer": "",
"bathrooms": 4,
"priceLabel": "Asking price",
"certificate": "Demand certificate",
"energyClass": "A+",
"energyValue": 24,
"energySource": "Heat pump"
},
{
"size": 96,
"built": 2014,
"photo": {
"alt": "Hills and a lake under a changing sky",
"url": "media://example-image-with-animation.svg"
},
"place": "Haidhausen, Munich",
"price": 2450,
"title": "A bright loft above the rooftops, to let",
"bedrooms": 2,
"pricePer": "per month",
"bathrooms": 1,
"priceLabel": "Rent",
"certificate": "Demand certificate",
"energyClass": "B",
"energyValue": 58,
"energySource": "Gas"
},
{
"size": 168,
"built": 1962,
"photo": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"place": "Starnberg",
"price": 1875000,
"title": "A lakeside cottage with its own jetty",
"bedrooms": 4,
"pricePer": "",
"bathrooms": 2,
"priceLabel": "Asking price",
"certificate": "Consumption certificate",
"energyClass": "E",
"energyValue": 162,
"energySource": "Oil"
}
],
"labels": {
"size": "Living space",
"built": "Built",
"energy": "Energy class",
"bedrooms": "Bedrooms",
"bathrooms": "Bathrooms"
},
"sizeUnit": "m²",
"energyUnit": "kWh/(m²·a)",
"energyScale": [
"A+",
"A",
"B",
"C",
"D",
"E",
"F",
"G",
"H"
],
"cta": {
"label": "Book a viewing",
"detail": "+49 89 5550 1234"
},
"licence": "Albrecht Immobilien GmbH, licensed under section 34c GewO by the City of Munich.",
"disclosure": "Energy figures from each home's energy certificate. Buyer's commission 3.57% of the price including VAT.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Homes of the week: four homes to fall for",
"captionTiny": "Homes of the week: a period apartment, a villa with a pool, a loft to let and a lakeside cottage. Book a viewing.",
"captionShort": "Homes of the week: a period apartment in Schwabing, a modern villa with a pool in Bogenhausen, a bright loft to let in Haidhausen and a lakeside cottage in Starnberg. Every price and energy figure in the clip. Book a viewing today.",
"captionMedium": "Homes of the week from Albrecht Immobilien. In Schwabing, a period apartment of 142 m² with a south-facing balcony, asking 1,290,000 euros. In Bogenhausen, a modern villa of 286 m² with a pool and a quiet garden, asking 3,450,000 euros. In Haidhausen, a bright loft above the rooftops to let at 2,450 euros a month. And in Starnberg, a lakeside cottage with its own jetty, asking 1,875,000 euros. Energy figures for every home are in the clip. Call us to book a viewing.",
"captionLong": "Homes of the week from Albrecht Immobilien, four homes we would move into ourselves. In Schwabing, a period apartment from 1906 with three bedrooms, two bathrooms and 142 m² of living space, its south-facing balcony over a quiet street, asking 1,290,000 euros (consumption certificate, 112 kWh/(m²·a), district heating, class C). In Bogenhausen, a modern villa from 2021 with five bedrooms, a pool and a quiet garden, asking 3,450,000 euros (demand certificate, 24 kWh/(m²·a), heat pump, class A+). In Haidhausen, a bright loft above the rooftops to let at 2,450 euros a month (demand certificate, 58 kWh/(m²·a), gas, class B). And in Starnberg, a lakeside cottage from 1962 with its own jetty, asking 1,875,000 euros (consumption certificate, 162 kWh/(m²·a), oil, class E). Viewings by appointment: call us or send a message to book yours. Albrecht Immobilien GmbH, licensed under section 34c GewO.",
"hashtags": [
"homesoftheweek",
"realestate",
"munich",
"property",
"househunting"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.