Real estate (Estate agents and realtors), Rents this year 1.0.0
| Template | Real estate (Estate agents and realtors), tpl_7b86c0b39c0e |
|---|---|
| Variant | Rents this year |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 23 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Rents this year as a magazine's market page: the average rent by home size this year against last, each with its change, for the city or area, with the period and the source under the table. Complete on the first frame, then each size on a page of its own, then the agent's reading, byline and button. The licence stays on screen throughout. Three seconds longer per size. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the issue line, the headline and standfirst, the photo, the city or area, the table of rents with its column heads, the period and source, your reading, the call to action, the licence and the disclosure. | |
clipData.issue | group | Issue line: The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn. | ||
clipData.issue.section | text | up to 28 characters | Section: The name of the feature, set in your brand colour, such as Rents this year. | |
clipData.issue.date | text | up to 32 characters | Date: The date or the issue, written as you want it read, such as 15 October 2026. | |
clipData.issue.agency | text | up to 44 characters | Office: The agency or the office the figures are from, such as Albrecht Immobilien, Lettings. | |
clipData.headline | text | yes | up to 72 characters | Headline: The page's headline, such as What renting in Munich costs this year. |
clipData.standfirst | text | up to 160 characters | Standfirst: A line or two under the headline, the way a magazine introduces a feature. | |
clipData.photo | image | media:// file from the media library, alt text up to 120 characters | Photo: A photo of the city or the area, any shape, with its description as alt text. Shown with the headline where there is room. | |
clipData.area | text | yes | up to 40 characters | City or area: Where the rents are for, set over the table, such as Munich, whole city. |
clipData.currency | text | yes | up to 3 characters | Currency: The currency of every rent below, as a three-letter code, such as EUR, GBP or USD. |
clipData.per | text | up to 20 characters | Rent period: After a rent where it is shown large, such as per month or pcm. | |
clipData.columns | group | yes | Column heads: The heads of the table's columns, in your language. | |
clipData.columns.size | text | up to 20 characters | Home size: Over the sizes, such as Home or Size. | |
clipData.columns.before | text | yes | up to 12 characters | Last year: Over last year's rents: the year or period they are for, such as 2025. |
clipData.columns.now | text | yes | up to 12 characters | This year: Over this year's rents: the year or period they are for, such as 2026. |
clipData.columns.change | text | up to 12 characters | Change: Over the changes, such as Change. | |
clipData.rows | list | yes | at least 2, up to 6 | Rents by size: Two to six home sizes, one row each, in the order they are shown: the average rent last year and this year, in the currency above. |
clipData.rows[] | group | Size | ||
clipData.rows[].size | text | yes | up to 24 characters | Size: The size of home, such as Studio, Two rooms or Two bedrooms. |
clipData.rows[].detail | text | up to 24 characters | Detail: What the size covers, such as 40 to 65 m². | |
clipData.rows[].before | number | yes | from 0, 2 decimals | Last year: The average rent last year, as a number. |
clipData.rows[].now | number | yes | from 0, 2 decimals | This year: The average rent this year, as a number. |
clipData.rows[].change | number | from -100, to 1000, 2 decimals | Change: The change as a percent, as your source states it, such as 5.1 or -1. Left out, it is worked out from the two rents and rounded towards nought to one decimal. | |
clipData.period | text | yes | up to 120 characters | Period: What the figures are and when they are for, under the table on every frame they are shown. |
clipData.source | text | yes | up to 80 characters | Source: Where the figures come from, written as you want it read, such as Source: the city's rent survey. |
clipData.quote | text | up to 160 characters | Your reading: What the figures mean, in a sentence or two, set as a pull quote at the end over the agent's byline. A reading, never advice. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.licence | text | yes | up to 200 characters | Licence: The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame. |
clipData.disclosure | text | up to 300 characters | Disclosure: Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Rents this year."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the issue, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office the figures are from, such as Albrecht Immobilien, Lettings."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The page's headline, such as What renting in Munich costs this year."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the city or the area, any shape, with its description as alt text. Shown with the headline where there is room."
},
"area": {
"type": "string",
"maxLength": 40,
"title": "City or area",
"description": "Where the rents are for, set over the table, such as Munich, whole city."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every rent below, as a three-letter code, such as EUR, GBP or USD."
},
"per": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After a rent where it is shown large, such as per month or pcm."
},
"columns": {
"type": "object",
"properties": {
"size": {
"type": "string",
"maxLength": 20,
"title": "Home size",
"description": "Over the sizes, such as Home or Size."
},
"before": {
"type": "string",
"maxLength": 12,
"title": "Last year",
"description": "Over last year's rents: the year or period they are for, such as 2025."
},
"now": {
"type": "string",
"maxLength": 12,
"title": "This year",
"description": "Over this year's rents: the year or period they are for, such as 2026."
},
"change": {
"type": "string",
"maxLength": 12,
"title": "Change",
"description": "Over the changes, such as Change."
}
},
"required": [
"before",
"now"
],
"additionalProperties": false,
"title": "Column heads",
"description": "The heads of the table's columns, in your language."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"size": {
"type": "string",
"maxLength": 24,
"title": "Size",
"description": "The size of home, such as Studio, Two rooms or Two bedrooms."
},
"detail": {
"type": "string",
"maxLength": 24,
"title": "Detail",
"description": "What the size covers, such as 40 to 65 m²."
},
"before": {
"type": "number",
"minimum": 0,
"title": "Last year",
"description": "The average rent last year, as a number."
},
"now": {
"type": "number",
"minimum": 0,
"title": "This year",
"description": "The average rent this year, as a number."
},
"change": {
"type": "number",
"minimum": -100,
"maximum": 1000,
"title": "Change",
"description": "The change as a percent, as your source states it, such as 5.1 or -1. Left out, it is worked out from the two rents and rounded towards nought to one decimal."
}
},
"required": [
"size",
"before",
"now"
],
"additionalProperties": false,
"title": "Size"
},
"minItems": 2,
"maxItems": 6,
"title": "Rents by size",
"description": "Two to six home sizes, one row each, in the order they are shown: the average rent last year and this year, in the currency above."
},
"period": {
"type": "string",
"maxLength": 120,
"title": "Period",
"description": "What the figures are and when they are for, under the table on every frame they are shown."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the figures come from, written as you want it read, such as Source: the city's rent survey."
},
"quote": {
"type": "string",
"maxLength": 160,
"title": "Your reading",
"description": "What the figures mean, in a sentence or two, set as a pull quote at the end over the agent's byline. A reading, never advice."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"area",
"currency",
"columns",
"rows",
"period",
"source",
"licence"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, the photo, the city or area, the table of rents with its column heads, the period and source, your reading, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as Rents this year."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the issue, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office the figures are from, such as Albrecht Immobilien, Lettings."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "The page's headline, such as What renting in Munich costs this year."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the city or the area, any shape, with its description as alt text. Shown with the headline where there is room."
},
"area": {
"type": "string",
"maxLength": 40,
"title": "City or area",
"description": "Where the rents are for, set over the table, such as Munich, whole city."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every rent below, as a three-letter code, such as EUR, GBP or USD."
},
"per": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After a rent where it is shown large, such as per month or pcm."
},
"columns": {
"type": "object",
"properties": {
"size": {
"type": "string",
"maxLength": 20,
"title": "Home size",
"description": "Over the sizes, such as Home or Size."
},
"before": {
"type": "string",
"maxLength": 12,
"title": "Last year",
"description": "Over last year's rents: the year or period they are for, such as 2025."
},
"now": {
"type": "string",
"maxLength": 12,
"title": "This year",
"description": "Over this year's rents: the year or period they are for, such as 2026."
},
"change": {
"type": "string",
"maxLength": 12,
"title": "Change",
"description": "Over the changes, such as Change."
}
},
"additionalProperties": false,
"title": "Column heads",
"description": "The heads of the table's columns, in your language."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"size": {
"type": "string",
"maxLength": 24,
"title": "Size",
"description": "The size of home, such as Studio, Two rooms or Two bedrooms."
},
"detail": {
"type": "string",
"maxLength": 24,
"title": "Detail",
"description": "What the size covers, such as 40 to 65 m²."
},
"before": {
"type": "number",
"minimum": 0,
"title": "Last year",
"description": "The average rent last year, as a number."
},
"now": {
"type": "number",
"minimum": 0,
"title": "This year",
"description": "The average rent this year, as a number."
},
"change": {
"type": "number",
"minimum": -100,
"maximum": 1000,
"title": "Change",
"description": "The change as a percent, as your source states it, such as 5.1 or -1. Left out, it is worked out from the two rents and rounded towards nought to one decimal."
}
},
"required": [
"size",
"before",
"now"
],
"additionalProperties": false,
"title": "Size"
},
"minItems": 2,
"maxItems": 6,
"title": "Rents by size",
"description": "Two to six home sizes, one row each, in the order they are shown: the average rent last year and this year, in the currency above."
},
"period": {
"type": "string",
"maxLength": 120,
"title": "Period",
"description": "What the figures are and when they are for, under the table on every frame they are shown."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the figures come from, written as you want it read, such as Source: the city's rent survey."
},
"quote": {
"type": "string",
"maxLength": 160,
"title": "Your reading",
"description": "What the figures mean, in a sentence or two, set as a pull quote at the end over the agent's byline. A reading, never advice."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the headline and standfirst, the photo, the city or area, the table of rents with its column heads, the period and source, your reading, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_7b86c0b39c0e?variant=Rents%20this%20year&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"issue": {
"date": "15 October 2026",
"agency": "Albrecht Immobilien, Lettings",
"section": "Rents this year"
},
"headline": "What renting a home in Munich costs this year",
"standfirst": "Asking rents for new lets rose again in 2026, fastest for the two and three-room flats that families look for first.",
"photo": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"area": "Munich, whole city",
"currency": "EUR",
"per": "per month",
"columns": {
"now": "2026",
"size": "Home",
"before": "2025",
"change": "Change"
},
"rows": [
{
"now": 1110,
"size": "One room",
"before": 1050,
"detail": "up to 40 m²"
},
{
"now": 1450,
"size": "Two rooms",
"before": 1380,
"change": 5.1,
"detail": "40 to 65 m²"
},
{
"now": 1780,
"size": "Three rooms",
"before": 1690,
"change": 5.3,
"detail": "65 to 90 m²"
},
{
"now": 2330,
"size": "Four rooms",
"before": 2240,
"change": 4,
"detail": "90 to 120 m²"
},
{
"now": 3020,
"size": "Five rooms or more",
"before": 3050,
"change": -1,
"detail": "over 120 m²"
}
],
"period": "Average asking rent per month for new lets, January to September 2026 against the same months of 2025.",
"source": "Source: Albrecht Immobilien lettings, 1,840 new lets in Munich.",
"quote": "Two-room flats rose the most: tenants are trading a room for a better address, and landlords know it.",
"cta": {
"label": "Find your next home",
"detail": "+49 89 5550 1234"
},
"licence": "Albrecht Immobilien GmbH, licensed under section 34c GewO by the City of Munich.",
"disclosure": "Rents are averages for new lets and vary by street, floor and condition. Figures are not an offer.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Rents this year: what renting in Munich costs in 2026",
"captionTiny": "Rents this year in Munich: every home size, 2026 against 2025, with its change. The period and source are in the clip.",
"captionShort": "What renting a home in Munich costs this year: average asking rents for new lets by home size, 2026 against 2025. Two and three-room flats rose fastest, the largest homes eased a little. Every figure with its period and source in the clip.",
"captionMedium": "Rents this year, from Albrecht Immobilien lettings. Average asking rents for new lets in Munich, January to September 2026 against the same months of 2025: one room 1,110 euros a month (from 1,050), two rooms 1,450 (from 1,380), three rooms 1,780 (from 1,690), four rooms 2,330 (from 2,240) and five rooms or more 3,020 (from 3,050). Two and three-room flats rose fastest. Looking for your next home, or letting one? Call us.",
"captionLong": "Rents this year, from Albrecht Immobilien lettings: what renting a home in Munich costs in 2026. Average asking rents per month for new lets, January to September 2026 against the same months of 2025, from 1,840 new lets we handled across the city. One room, up to 40 m²: 1,110 euros, up 5.7%. Two rooms, 40 to 65 m²: 1,450 euros, up 5.1%. Three rooms, 65 to 90 m²: 1,780 euros, up 5.3%. Four rooms, 90 to 120 m²: 2,330 euros, up 4%. Five rooms or more: 3,020 euros, down 1%. Two and three-room flats rose the most, as tenants trade a room for a better address. Rents are averages and vary by street, floor and condition. Whether you are looking for a home or letting one, call us for a rent valuation. Albrecht Immobilien GmbH, licensed under section 34c GewO.",
"hashtags": [
"rents",
"munich",
"realestate",
"lettings",
"rentalmarket"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.