Real estate (Estate agents and realtors), To let 1.0.0
| Template | Real estate (Estate agents and realtors), tpl_7b86c0b39c0e |
|---|---|
| Variant | To let |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 18 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
One home to let as a magazine page: photo, place, headline and rent complete on the first frame; then the particulars (deposit or bond, available from, rooms, size, furnishing, energy class and figures) while up to three photos change; then the terms, the agent's byline and the button. The licence stays on screen. Two seconds longer per photo after the first. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the issue line, the place, the headline and standfirst, the photos, the rent and what it includes, the deposit, when it is free, the rooms, the size, the furnishing, the energy class and figures, the call to action, the licence and the disclosure. | |
clipData.issue | group | Issue line: The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn. | ||
clipData.issue.section | text | up to 28 characters | Section: The name of the feature, set in your brand colour, such as To let or New to rent. | |
clipData.issue.date | text | up to 32 characters | Date: The date or the week, written as you want it read, such as 15 October 2026. | |
clipData.issue.agency | text | up to 44 characters | Office: The agency or the office letting the home, such as Albrecht Immobilien, Lettings. | |
clipData.place | text | yes | up to 40 characters | Place: Where the home is: the area and the town, or the street if you prefer. |
clipData.headline | text | yes | up to 72 characters | Headline: What makes the home, in a few words, such as A bright loft above the rooftops. |
clipData.standfirst | text | up to 160 characters | Standfirst: A line or two under the headline, the way a magazine introduces a feature. | |
clipData.photos | list | yes | at least 1, up to 3 | Photos: One to three photos of the home, in the order they are shown: the first on the first frame, the others while the particulars are read. |
clipData.photos[] | image | media:// file from the media library, alt text up to 120 characters | Photo: A photo of the home, any shape, with its description as alt text. | |
clipData.currency | text | yes | up to 3 characters | Currency: The currency of the rent and the deposit, as a three-letter code, such as EUR, GBP or USD. |
clipData.rent | number | yes | from 0, 2 decimals | Rent: The rent, as a number in the currency above. Every advert of a home to let carries its rent. |
clipData.rentLabel | text | up to 24 characters | Rent label: The word over the rent, such as Rent, Cold rent or Rent pcm. | |
clipData.rentPer | text | up to 20 characters | Rent period: After the rent, such as per month, pcm or per week. | |
clipData.rentNote | text | up to 90 characters | About the rent: What the rent includes or leaves out, such as service charges, bills or the council tax band. | |
clipData.deposit | number | from 0, 2 decimals | Deposit or bond: The deposit or bond, as a number in the currency above. The label below says which. | |
clipData.availableFrom | text | up to 32 characters | Available from: When the tenant can move in, written as you want it read, such as 1 December 2026 or Now. | |
clipData.rooms | number | from 0, 1 decimals | Rooms: How many rooms or bedrooms, as your market counts them (the label below says which), halves allowed, such as 2.5. | |
clipData.size | number | from 0, 2 decimals | Size: The living space, as a number in the unit below. | |
clipData.furnished | text | up to 32 characters | Furnishing: Whether it is let furnished, in your words, such as Furnished, Part furnished or Unfurnished. | |
clipData.energyClass | text | yes | up to 8 characters | Energy class: The class or rating from the home's energy certificate, such as B or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt. |
clipData.certificate | text | up to 32 characters | Certificate: The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts. | |
clipData.energyValue | number | from 0, 1 decimals | Energy figure: The energy demand or consumption from the certificate, in the unit below. Required in German adverts. | |
clipData.energySource | text | up to 32 characters | Energy source: The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts. | |
clipData.built | integer | from 1000, to 2100 | Year built: The year of construction. Required in German adverts. | |
clipData.labels | group | Labels: The words beside the figures, in your language. A label left out is not drawn. | ||
clipData.labels.deposit | text | up to 18 characters | Deposit: Over the deposit, such as Deposit, Bond or Security deposit. | |
clipData.labels.rooms | text | up to 18 characters | Rooms: Over the rooms, such as Rooms or Bedrooms. | |
clipData.labels.size | text | up to 18 characters | Size: Over the size, such as Living space. | |
clipData.labels.energy | text | up to 18 characters | Energy class: Over the energy class, such as Energy class or EPC. | |
clipData.labels.available | text | up to 24 characters | Available from: Beside the date the home is free, such as Available from. | |
clipData.labels.furnished | text | up to 24 characters | Furnishing: Beside the furnishing, such as Furnishing. | |
clipData.labels.built | text | up to 16 characters | Year built: Before the year of construction in the energy line, such as Built. | |
clipData.sizeUnit | text | up to 8 characters | Size unit: The unit after the size, such as m² or sq ft. | |
clipData.energyUnit | text | up to 16 characters | Energy unit: The unit after the energy figure, such as kWh/(m²·a). | |
clipData.energyScale | list | up to 12 | Energy scale: Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. The home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the class is drawn in the page's ink colour. | |
clipData.energyScale[] | text | up to 8 characters | Class | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.licence | text | yes | up to 200 characters | Licence: The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame. |
clipData.disclosure | text | up to 300 characters | Disclosure: Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as To let or New to rent."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the week, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office letting the home, such as Albrecht Immobilien, Lettings."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Place",
"description": "Where the home is: the area and the town, or the street if you prefer."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "What makes the home, in a few words, such as A bright loft above the rooftops."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photos": {
"type": "array",
"items": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the home, any shape, with its description as alt text."
},
"minItems": 1,
"maxItems": 3,
"title": "Photos",
"description": "One to three photos of the home, in the order they are shown: the first on the first frame, the others while the particulars are read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of the rent and the deposit, as a three-letter code, such as EUR, GBP or USD."
},
"rent": {
"type": "number",
"minimum": 0,
"title": "Rent",
"description": "The rent, as a number in the currency above. Every advert of a home to let carries its rent."
},
"rentLabel": {
"type": "string",
"maxLength": 24,
"title": "Rent label",
"description": "The word over the rent, such as Rent, Cold rent or Rent pcm."
},
"rentPer": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After the rent, such as per month, pcm or per week."
},
"rentNote": {
"type": "string",
"maxLength": 90,
"title": "About the rent",
"description": "What the rent includes or leaves out, such as service charges, bills or the council tax band."
},
"deposit": {
"type": "number",
"minimum": 0,
"title": "Deposit or bond",
"description": "The deposit or bond, as a number in the currency above. The label below says which."
},
"availableFrom": {
"type": "string",
"maxLength": 32,
"title": "Available from",
"description": "When the tenant can move in, written as you want it read, such as 1 December 2026 or Now."
},
"rooms": {
"type": "number",
"minimum": 0,
"title": "Rooms",
"description": "How many rooms or bedrooms, as your market counts them (the label below says which), halves allowed, such as 2.5."
},
"size": {
"type": "number",
"minimum": 0,
"title": "Size",
"description": "The living space, as a number in the unit below."
},
"furnished": {
"type": "string",
"maxLength": 32,
"title": "Furnishing",
"description": "Whether it is let furnished, in your words, such as Furnished, Part furnished or Unfurnished."
},
"energyClass": {
"type": "string",
"maxLength": 8,
"title": "Energy class",
"description": "The class or rating from the home's energy certificate, such as B or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt."
},
"certificate": {
"type": "string",
"maxLength": 32,
"title": "Certificate",
"description": "The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts."
},
"energyValue": {
"type": "number",
"minimum": 0,
"title": "Energy figure",
"description": "The energy demand or consumption from the certificate, in the unit below. Required in German adverts."
},
"energySource": {
"type": "string",
"maxLength": 32,
"title": "Energy source",
"description": "The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts."
},
"built": {
"type": "integer",
"minimum": 1000,
"maximum": 2100,
"title": "Year built",
"description": "The year of construction. Required in German adverts."
},
"labels": {
"type": "object",
"properties": {
"deposit": {
"type": "string",
"maxLength": 18,
"title": "Deposit",
"description": "Over the deposit, such as Deposit, Bond or Security deposit."
},
"rooms": {
"type": "string",
"maxLength": 18,
"title": "Rooms",
"description": "Over the rooms, such as Rooms or Bedrooms."
},
"size": {
"type": "string",
"maxLength": 18,
"title": "Size",
"description": "Over the size, such as Living space."
},
"energy": {
"type": "string",
"maxLength": 18,
"title": "Energy class",
"description": "Over the energy class, such as Energy class or EPC."
},
"available": {
"type": "string",
"maxLength": 24,
"title": "Available from",
"description": "Beside the date the home is free, such as Available from."
},
"furnished": {
"type": "string",
"maxLength": 24,
"title": "Furnishing",
"description": "Beside the furnishing, such as Furnishing."
},
"built": {
"type": "string",
"maxLength": 16,
"title": "Year built",
"description": "Before the year of construction in the energy line, such as Built."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words beside the figures, in your language. A label left out is not drawn."
},
"sizeUnit": {
"type": "string",
"maxLength": 8,
"title": "Size unit",
"description": "The unit after the size, such as m² or sq ft."
},
"energyUnit": {
"type": "string",
"maxLength": 16,
"title": "Energy unit",
"description": "The unit after the energy figure, such as kWh/(m²·a)."
},
"energyScale": {
"type": "array",
"items": {
"type": "string",
"maxLength": 8,
"title": "Class"
},
"maxItems": 12,
"title": "Energy scale",
"description": "Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. The home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the class is drawn in the page's ink colour."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"place",
"headline",
"photos",
"currency",
"rent",
"energyClass",
"licence"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the place, the headline and standfirst, the photos, the rent and what it includes, the deposit, when it is free, the rooms, the size, the furnishing, the energy class and figures, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"issue": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "The name of the feature, set in your brand colour, such as To let or New to rent."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the week, written as you want it read, such as 15 October 2026."
},
"agency": {
"type": "string",
"maxLength": 44,
"title": "Office",
"description": "The agency or the office letting the home, such as Albrecht Immobilien, Lettings."
}
},
"additionalProperties": false,
"title": "Issue line",
"description": "The line under the masthead, in small capitals: the section, the date and the office. A part left out is not drawn."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Place",
"description": "Where the home is: the area and the town, or the street if you prefer."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "What makes the home, in a few words, such as A bright loft above the rooftops."
},
"standfirst": {
"type": "string",
"maxLength": 160,
"title": "Standfirst",
"description": "A line or two under the headline, the way a magazine introduces a feature."
},
"photos": {
"type": "array",
"items": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A photo of the home, any shape, with its description as alt text."
},
"minItems": 1,
"maxItems": 3,
"title": "Photos",
"description": "One to three photos of the home, in the order they are shown: the first on the first frame, the others while the particulars are read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of the rent and the deposit, as a three-letter code, such as EUR, GBP or USD."
},
"rent": {
"type": "number",
"minimum": 0,
"title": "Rent",
"description": "The rent, as a number in the currency above. Every advert of a home to let carries its rent."
},
"rentLabel": {
"type": "string",
"maxLength": 24,
"title": "Rent label",
"description": "The word over the rent, such as Rent, Cold rent or Rent pcm."
},
"rentPer": {
"type": "string",
"maxLength": 20,
"title": "Rent period",
"description": "After the rent, such as per month, pcm or per week."
},
"rentNote": {
"type": "string",
"maxLength": 90,
"title": "About the rent",
"description": "What the rent includes or leaves out, such as service charges, bills or the council tax band."
},
"deposit": {
"type": "number",
"minimum": 0,
"title": "Deposit or bond",
"description": "The deposit or bond, as a number in the currency above. The label below says which."
},
"availableFrom": {
"type": "string",
"maxLength": 32,
"title": "Available from",
"description": "When the tenant can move in, written as you want it read, such as 1 December 2026 or Now."
},
"rooms": {
"type": "number",
"minimum": 0,
"title": "Rooms",
"description": "How many rooms or bedrooms, as your market counts them (the label below says which), halves allowed, such as 2.5."
},
"size": {
"type": "number",
"minimum": 0,
"title": "Size",
"description": "The living space, as a number in the unit below."
},
"furnished": {
"type": "string",
"maxLength": 32,
"title": "Furnishing",
"description": "Whether it is let furnished, in your words, such as Furnished, Part furnished or Unfurnished."
},
"energyClass": {
"type": "string",
"maxLength": 8,
"title": "Energy class",
"description": "The class or rating from the home's energy certificate, such as B or A+ (EPC rating in the United Kingdom). Where the home needs no certificate, write what applies, such as Exempt."
},
"certificate": {
"type": "string",
"maxLength": 32,
"title": "Certificate",
"description": "The kind of energy certificate, such as Demand certificate or Consumption certificate. Required in German adverts."
},
"energyValue": {
"type": "number",
"minimum": 0,
"title": "Energy figure",
"description": "The energy demand or consumption from the certificate, in the unit below. Required in German adverts."
},
"energySource": {
"type": "string",
"maxLength": 32,
"title": "Energy source",
"description": "The main energy source for heating, such as Gas, Heat pump or District heating. Required in German adverts."
},
"built": {
"type": "integer",
"minimum": 1000,
"maximum": 2100,
"title": "Year built",
"description": "The year of construction. Required in German adverts."
},
"labels": {
"type": "object",
"properties": {
"deposit": {
"type": "string",
"maxLength": 18,
"title": "Deposit",
"description": "Over the deposit, such as Deposit, Bond or Security deposit."
},
"rooms": {
"type": "string",
"maxLength": 18,
"title": "Rooms",
"description": "Over the rooms, such as Rooms or Bedrooms."
},
"size": {
"type": "string",
"maxLength": 18,
"title": "Size",
"description": "Over the size, such as Living space."
},
"energy": {
"type": "string",
"maxLength": 18,
"title": "Energy class",
"description": "Over the energy class, such as Energy class or EPC."
},
"available": {
"type": "string",
"maxLength": 24,
"title": "Available from",
"description": "Beside the date the home is free, such as Available from."
},
"furnished": {
"type": "string",
"maxLength": 24,
"title": "Furnishing",
"description": "Beside the furnishing, such as Furnishing."
},
"built": {
"type": "string",
"maxLength": 16,
"title": "Year built",
"description": "Before the year of construction in the energy line, such as Built."
}
},
"additionalProperties": false,
"title": "Labels",
"description": "The words beside the figures, in your language. A label left out is not drawn."
},
"sizeUnit": {
"type": "string",
"maxLength": 8,
"title": "Size unit",
"description": "The unit after the size, such as m² or sq ft."
},
"energyUnit": {
"type": "string",
"maxLength": 16,
"title": "Energy unit",
"description": "The unit after the energy figure, such as kWh/(m²·a)."
},
"energyScale": {
"type": "array",
"items": {
"type": "string",
"maxLength": 8,
"title": "Class"
},
"maxItems": 12,
"title": "Energy scale",
"description": "Your market's energy classes from best to worst, such as A+ to H in Germany or A to G in the United Kingdom. The home's class is coloured by its place on it, from your brand's up colour to its down colour; left out, the class is drawn in the page's ink colour."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"licence": {
"type": "string",
"maxLength": 200,
"title": "Licence",
"description": "The agency's licence or registration line, as the law where you advertise asks for it, set in the imprint on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "Any further statements, shown under the licence from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the issue line, the place, the headline and standfirst, the photos, the rent and what it includes, the deposit, when it is free, the rooms, the size, the furnishing, the energy class and figures, the call to action, the licence and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_7b86c0b39c0e?variant=To%20let&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"issue": {
"date": "15 October 2026",
"agency": "Albrecht Immobilien, Lettings",
"section": "To let"
},
"place": "Haidhausen, Munich",
"headline": "A bright loft above the rooftops",
"standfirst": "Three rooms under the eaves of a house from 1904, a fitted kitchen and a roof terrace facing west, a short walk from the Isar.",
"photos": [
{
"alt": "Hills and a lake under a changing sky",
"url": "media://example-image-with-animation.svg"
},
{
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
],
"currency": "EUR",
"rent": 2450,
"rentLabel": "Cold rent",
"rentPer": "per month",
"rentNote": "Plus €280 service charges a month, heating included.",
"deposit": 7350,
"availableFrom": "1 December 2026",
"rooms": 3,
"size": 96,
"furnished": "Part furnished",
"energyClass": "B",
"certificate": "Demand certificate",
"energyValue": 58,
"energySource": "Gas",
"built": 1904,
"labels": {
"size": "Living space",
"built": "Built",
"rooms": "Rooms",
"energy": "Energy class",
"deposit": "Deposit",
"available": "Available from",
"furnished": "Furnishing"
},
"sizeUnit": "m²",
"energyUnit": "kWh/(m²·a)",
"energyScale": [
"A+",
"A",
"B",
"C",
"D",
"E",
"F",
"G",
"H"
],
"cta": {
"label": "Book a viewing",
"detail": "+49 89 5550 1234"
},
"licence": "Albrecht Immobilien GmbH, licensed under section 34c GewO by the City of Munich.",
"disclosure": "Energy figures from the home's energy certificate. No commission for tenants.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "To let in Haidhausen: a bright loft above the rooftops",
"captionTiny": "To let in Haidhausen: a bright three-room loft with a roof terrace, 2,450 euros a month, free from 1 December. Book a viewing.",
"captionShort": "New to let in Haidhausen: a bright loft above the rooftops, three rooms and 96 m² under the eaves of a house from 1904, with a fitted kitchen and a roof terrace facing west. 2,450 euros a month cold, available from 1 December. Book a viewing today.",
"captionMedium": "New to let from Albrecht Immobilien: a bright loft above the rooftops of Haidhausen. Three rooms and 96 m² under the eaves of a house from 1904, part furnished, with a fitted kitchen and a roof terrace facing west, a short walk from the Isar. Cold rent 2,450 euros a month plus 280 euros service charges, heating included; deposit 7,350 euros. Available from 1 December 2026. Energy figures are in the clip. Call us to book a viewing.",
"captionLong": "New to let from Albrecht Immobilien: a bright loft above the rooftops of Haidhausen, one of Munich's most loved quarters. Three rooms and 96 m² of living space under the eaves of a house from 1904, part furnished, with a fitted kitchen, oak floors and a roof terrace facing west for long summer evenings, a short walk from the Isar and the Gasteig. The cold rent is 2,450 euros a month, plus 280 euros service charges with heating included; the deposit is 7,350 euros. Available from 1 December 2026. Demand certificate, 58 kWh/(m²·a), gas, built 1904, energy class B. No commission for tenants. Viewings by appointment: call us or send a message to book yours. Albrecht Immobilien GmbH, licensed under section 34c GewO.",
"hashtags": [
"tolet",
"forrent",
"munich",
"haidhausen",
"apartment"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.