Finance (Real estate), Meet the agent 1.0.0
| Template | Finance (Real estate), tpl_abd904ec6309 |
|---|---|
| Variant | Meet the agent |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
The agent introduced: a recent sale large with the agent's card over it (portrait, name, role, languages, contact), the headline, up to four areas and up to three figures, complete on the first frame. Then the figures count up, the areas light, a client's words, then the button. The brokerage and the disclosure stay on screen throughout. About a second longer per figure. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the status ribbon, the headline, the portrait, the areas, the figures, the client's words, the languages, the contact, the photo, the call to action, the brokerage and the disclosure. | |
clipData.status | text | up to 24 characters | Status ribbon: The kind of post, on the ribbon over the photo, such as Meet your agent or New to the team. | |
clipData.headline | text | yes | up to 64 characters | Headline: What the agent stands for, in a few words, beside or under the agent's card. |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Portrait: The agent's portrait, with the name as alt text. Left out, your brand's presenter is shown; the name and the role are always your presenter's. | |
clipData.areas | list | up to 4 | Areas: Up to four areas the agent covers, each on a pill with a pin. They light one after another. | |
clipData.areas[] | text | up to 32 characters | Area | |
clipData.stats | list | up to 3 | Figures: Up to three figures in a row, each counting up from nought to exactly what you send, with its unit and its label. Each adds a little over a second. | |
clipData.stats[] | group | Figure | ||
clipData.stats[].value | number | yes | from 0, 2 decimals | Value: The figure, shown with the decimals you send. |
clipData.stats[].unit | text | up to 8 characters | Unit: A short unit after the figure, such as % or days. | |
clipData.stats[].label | text | yes | up to 32 characters | Label: What the figure counts, under it in small capitals. |
clipData.quote | text | up to 160 characters | Client's words: What a client said about the agent, set large after the figures, without quotation marks. | |
clipData.quoteBy | text | up to 40 characters | Said by: Who said it, under the words. | |
clipData.languages | text | up to 48 characters | Languages: The languages the agent speaks, as you write it, beside a globe on the agent's card. | |
clipData.contact | text | up to 48 characters | Contact: How to reach the agent, on the agent's card: an address, a number or a handle. | |
clipData.photo | image | media:// file from the media library, alt text up to 120 characters | Photo: A home the agent sold recently, any shape, with its description as alt text, shown large behind the agent's card. Left out, the card stands on the page. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.brokerage | text | yes | up to 60 characters | Brokerage: Your licensed brokerage name, set prominently in the header on every frame. |
clipData.disclosure | text | up to 300 characters | Disclosure: The licence and the statements the law asks for, shown above your footer line from the first frame to the last. A long one is set smaller, never cut. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"status": {
"type": "string",
"maxLength": 24,
"title": "Status ribbon",
"description": "The kind of post, on the ribbon over the photo, such as Meet your agent or New to the team."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the agent stands for, in a few words, beside or under the agent's card."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Portrait",
"description": "The agent's portrait, with the name as alt text. Left out, your brand's presenter is shown; the name and the role are always your presenter's."
},
"areas": {
"type": "array",
"items": {
"type": "string",
"maxLength": 32,
"title": "Area"
},
"maxItems": 4,
"title": "Areas",
"description": "Up to four areas the agent covers, each on a pill with a pin. They light one after another."
},
"stats": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"minimum": 0,
"title": "Value",
"description": "The figure, shown with the decimals you send."
},
"unit": {
"type": "string",
"maxLength": 8,
"title": "Unit",
"description": "A short unit after the figure, such as % or days."
},
"label": {
"type": "string",
"maxLength": 32,
"title": "Label",
"description": "What the figure counts, under it in small capitals."
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"maxItems": 3,
"title": "Figures",
"description": "Up to three figures in a row, each counting up from nought to exactly what you send, with its unit and its label. Each adds a little over a second."
},
"quote": {
"type": "string",
"maxLength": 160,
"title": "Client's words",
"description": "What a client said about the agent, set large after the figures, without quotation marks."
},
"quoteBy": {
"type": "string",
"maxLength": 40,
"title": "Said by",
"description": "Who said it, under the words."
},
"languages": {
"type": "string",
"maxLength": 48,
"title": "Languages",
"description": "The languages the agent speaks, as you write it, beside a globe on the agent's card."
},
"contact": {
"type": "string",
"maxLength": 48,
"title": "Contact",
"description": "How to reach the agent, on the agent's card: an address, a number or a handle."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A home the agent sold recently, any shape, with its description as alt text, shown large behind the agent's card. Left out, the card stands on the page."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"brokerage": {
"type": "string",
"maxLength": 60,
"title": "Brokerage",
"description": "Your licensed brokerage name, set prominently in the header on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "The licence and the statements the law asks for, shown above your footer line from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start."
}
},
"required": [
"headline",
"brokerage"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the status ribbon, the headline, the portrait, the areas, the figures, the client's words, the languages, the contact, the photo, the call to action, the brokerage and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"status": {
"type": "string",
"maxLength": 24,
"title": "Status ribbon",
"description": "The kind of post, on the ribbon over the photo, such as Meet your agent or New to the team."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the agent stands for, in a few words, beside or under the agent's card."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Portrait",
"description": "The agent's portrait, with the name as alt text. Left out, your brand's presenter is shown; the name and the role are always your presenter's."
},
"areas": {
"type": "array",
"items": {
"type": "string",
"maxLength": 32,
"title": "Area"
},
"maxItems": 4,
"title": "Areas",
"description": "Up to four areas the agent covers, each on a pill with a pin. They light one after another."
},
"stats": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"minimum": 0,
"title": "Value",
"description": "The figure, shown with the decimals you send."
},
"unit": {
"type": "string",
"maxLength": 8,
"title": "Unit",
"description": "A short unit after the figure, such as % or days."
},
"label": {
"type": "string",
"maxLength": 32,
"title": "Label",
"description": "What the figure counts, under it in small capitals."
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"maxItems": 3,
"title": "Figures",
"description": "Up to three figures in a row, each counting up from nought to exactly what you send, with its unit and its label. Each adds a little over a second."
},
"quote": {
"type": "string",
"maxLength": 160,
"title": "Client's words",
"description": "What a client said about the agent, set large after the figures, without quotation marks."
},
"quoteBy": {
"type": "string",
"maxLength": 40,
"title": "Said by",
"description": "Who said it, under the words."
},
"languages": {
"type": "string",
"maxLength": 48,
"title": "Languages",
"description": "The languages the agent speaks, as you write it, beside a globe on the agent's card."
},
"contact": {
"type": "string",
"maxLength": 48,
"title": "Contact",
"description": "How to reach the agent, on the agent's card: an address, a number or a handle."
},
"photo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Photo",
"description": "A home the agent sold recently, any shape, with its description as alt text, shown large behind the agent's card. Left out, the card stands on the page."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"brokerage": {
"type": "string",
"maxLength": 60,
"title": "Brokerage",
"description": "Your licensed brokerage name, set prominently in the header on every frame."
},
"disclosure": {
"type": "string",
"maxLength": 300,
"title": "Disclosure",
"description": "The licence and the statements the law asks for, shown above your footer line from the first frame to the last. A long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the status ribbon, the headline, the portrait, the areas, the figures, the client's words, the languages, the contact, the photo, the call to action, the brokerage and the disclosure."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
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"cy",
"da",
"de",
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"ee",
"el",
"en",
"eo",
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"et",
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"fi",
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"ka",
"kg",
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]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_abd904ec6309?variant=Meet%20the%20agent&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"status": "Meet your agent",
"headline": "Selling homes in Larkspur Hill since 2009",
"picture": {
"alt": "Sophie Laurent",
"url": "media://example-badge.png"
},
"areas": [
"Larkspur Hill",
"Old Granary Quarter",
"Riverside"
],
"stats": [
{
"label": "homes sold last year",
"value": 120
},
{
"unit": "%",
"label": "of the asking price achieved",
"value": 98.6
},
{
"unit": "days",
"label": "on average to sell",
"value": 21
}
],
"quote": "Sold in a fortnight, and we were kept informed at every step. We could not have asked for more.",
"quoteBy": "Anna and Tom, Larkspur Hill",
"languages": "English, French and Italian",
"contact": "+44 20 7946 0321",
"photo": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"cta": {
"label": "Book a valuation",
"detail": "larkspur.example/valuation"
},
"brokerage": "Larkspur Realty Ltd",
"disclosure": "Larkspur Realty Ltd, licence 0612345. Equal housing opportunity.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "Meet Sophie Laurent, selling homes in Larkspur Hill since 2009",
"captionTiny": "Meet Sophie Laurent: 120 homes sold last year in Larkspur Hill, 98.6% of the asking price, 21 days on average.",
"captionShort": "Meet Sophie Laurent, our listing agent, who has been selling homes in Larkspur Hill since 2009. Last year she sold 120 homes, at 98.6% of the asking price and in 21 days on average. She speaks English, French and Italian. Thinking of selling? Book your free valuation.",
"captionMedium": "Meet Sophie Laurent, our listing agent, who has been selling homes in Larkspur Hill, the Old Granary Quarter and Riverside since 2009. Last year she sold 120 homes, achieving 98.6% of the asking price and taking 21 days on average from listing to sale. She speaks English, French and Italian, and her clients say it best: \"Sold in a fortnight, and we were kept informed at every step.\" Thinking of selling? Book your free valuation with Sophie. Larkspur Realty Ltd, licence 0612345. Equal housing opportunity.",
"captionLong": "Meet Sophie Laurent, our listing agent. Sophie has been selling homes in Larkspur Hill, the Old Granary Quarter and Riverside since 2009, and there are few streets here she has not walked a buyer down. Last year she sold 120 homes, achieving 98.6% of the asking price on average and taking 21 days from listing to sale. She speaks English, French and Italian, which our international buyers appreciate as much as her honest advice on pricing. Her clients say it best: \"Sold in a fortnight, and we were kept informed at every step. We could not have asked for more.\" If you are thinking of selling this year, book a free, no-obligation valuation with Sophie: she will tell you what your home is worth today and what would make it worth more. Larkspur Realty Ltd, licence 0612345. Equal housing opportunity.",
"hashtags": [
"meettheagent",
"realestate",
"realtor",
"larkspurhill",
"homevaluation"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.