Real estate (Mortgage brokers), Documents you need 1.0.0
| Template | Real estate (Mortgage brokers), tpl_f10c6ae64146 |
|---|---|
| Variant | Documents you need |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
The papers a buyer should have ready, up to ten, as a checklist card shared in a chat: the date, a buyer's question, the broker's answer and the card with every paper listed on the first frame, then ticked one by one while a bar fills. The broker types and the last message brings the button. The legal line stays at the foot. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the checklist card with its title, lines and every paper with its note, your closing message, the call to action, the representative example where sent and the legal line. | |
clipData.section | text | up to 32 characters | Section: A few words under your name in the bar at the top, such as Before you apply or Mortgage checklist. | |
clipData.asOf | text | up to 48 characters | Date: A date for the date chip over the thread, written as it should be shown, such as Updated 16 October 2026. Leave it out for no chip. | |
clipData.question | group | Buyer's question: The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer. | ||
clipData.question.text | text | up to 100 characters | Question: The buyer's words, short as a message is. | |
clipData.question.name | text | up to 32 characters | Who asks: Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent. | |
clipData.question.time | text | up to 12 characters | Time: The time beside the message, written as it should be shown, such as 09:41. | |
clipData.question.read | boolean | Read tick: Shows a tick beside the time, the question read. | ||
clipData.answer | group | Your answer: Your reply before the checklist, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone. | ||
clipData.answer.text | text | up to 140 characters | Answer: Your words, short as a message is. | |
clipData.answer.time | text | up to 12 characters | Time: The time beside your message, such as 09:42. | |
clipData.card | group | yes | Checklist card: The card you share in the thread: its title, a line under it and a line under the list. | |
clipData.card.title | text | yes | up to 40 characters | Title: The card's title in its header strip, such as Papers to have ready. |
clipData.card.caption | text | up to 80 characters | Line under the title: A line under the header, such as how to send them. | |
clipData.card.footnote | text | up to 90 characters | Line under the list: A line at the foot of the card, such as what to do if the buyer's case is different. Never a promise. | |
clipData.papers | list | yes | at least 1, up to 10 | Papers: One to ten papers in the order they are ticked, each with a note under it. All are listed on the first frame and ticked one by one, a second a paper, a bar filling as they go. The clip grows with every paper. |
clipData.papers[] | group | Paper | ||
clipData.papers[].name | text | yes | up to 36 characters | Paper: The paper, such as Photo ID or Payslips. |
clipData.papers[].note | text | up to 50 characters | Note: How recent or in what form, such as The last 3 months. | |
clipData.closing | text | up to 100 characters | Closing message: Your last message, over the button, such as Want me to go through your list with you? | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.representative | text | up to 320 characters | Representative example: Only if a paper or a line names a rate: the representative example the rules where you advertise ask for with any rate (amount borrowed, term, rate, monthly payment, total payable, APR). Shown at the foot of every frame, set smaller rather than cut. Leave it out where no rate is named. | |
clipData.legal | text | yes | up to 300 characters | Legal line: Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required. |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Before you apply or Mortgage checklist."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Date",
"description": "A date for the date chip over the thread, written as it should be shown, such as Updated 16 October 2026. Leave it out for no chip."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the checklist, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Papers to have ready."
},
"caption": {
"type": "string",
"maxLength": 80,
"title": "Line under the title",
"description": "A line under the header, such as how to send them."
},
"footnote": {
"type": "string",
"maxLength": 90,
"title": "Line under the list",
"description": "A line at the foot of the card, such as what to do if the buyer's case is different. Never a promise."
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Checklist card",
"description": "The card you share in the thread: its title, a line under it and a line under the list."
},
"papers": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 36,
"title": "Paper",
"description": "The paper, such as Photo ID or Payslips."
},
"note": {
"type": "string",
"maxLength": 50,
"title": "Note",
"description": "How recent or in what form, such as The last 3 months."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Paper"
},
"minItems": 1,
"maxItems": 10,
"title": "Papers",
"description": "One to ten papers in the order they are ticked, each with a note under it. All are listed on the first frame and ticked one by one, a second a paper, a bar filling as they go. The clip grows with every paper."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to go through your list with you?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "Only if a paper or a line names a rate: the representative example the rules where you advertise ask for with any rate (amount borrowed, term, rate, monthly payment, total payable, APR). Shown at the foot of every frame, set smaller rather than cut. Leave it out where no rate is named."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"card",
"papers",
"legal"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the checklist card with its title, lines and every paper with its note, your closing message, the call to action, the representative example where sent and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Before you apply or Mortgage checklist."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Date",
"description": "A date for the date chip over the thread, written as it should be shown, such as Updated 16 October 2026. Leave it out for no chip."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the checklist, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Papers to have ready."
},
"caption": {
"type": "string",
"maxLength": 80,
"title": "Line under the title",
"description": "A line under the header, such as how to send them."
},
"footnote": {
"type": "string",
"maxLength": 90,
"title": "Line under the list",
"description": "A line at the foot of the card, such as what to do if the buyer's case is different. Never a promise."
}
},
"additionalProperties": false,
"title": "Checklist card",
"description": "The card you share in the thread: its title, a line under it and a line under the list."
},
"papers": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 36,
"title": "Paper",
"description": "The paper, such as Photo ID or Payslips."
},
"note": {
"type": "string",
"maxLength": 50,
"title": "Note",
"description": "How recent or in what form, such as The last 3 months."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Paper"
},
"minItems": 1,
"maxItems": 10,
"title": "Papers",
"description": "One to ten papers in the order they are ticked, each with a note under it. All are listed on the first frame and ticked one by one, a second a paper, a bar filling as they go. The clip grows with every paper."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to go through your list with you?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "Only if a paper or a line names a rate: the representative example the rules where you advertise ask for with any rate (amount borrowed, term, rate, monthly payment, total payable, APR). Shown at the foot of every frame, set smaller rather than cut. Leave it out where no rate is named."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the checklist card with its title, lines and every paper with its note, your closing message, the call to action, the representative example where sent and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_f10c6ae64146?variant=Documents%20you%20need&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Before you apply",
"asOf": "Updated 16 October 2026",
"question": {
"name": "Sam, first-time buyer",
"read": true,
"text": "What do I need to have ready before I apply?",
"time": "09:41"
},
"answer": {
"text": "Gather these and the application goes much faster. Here is the list.",
"time": "09:42"
},
"card": {
"title": "Papers to have ready",
"caption": "Photos or PDFs are fine. I will tell you which apply to you.",
"footnote": "Self-employed or buying with someone? Ask me for your own list."
},
"papers": [
{
"name": "Photo ID",
"note": "Passport or driving licence"
},
{
"name": "Proof of address",
"note": "A bill or statement from the last 3 months"
},
{
"name": "Payslips",
"note": "The last 3 months"
},
{
"name": "P60 or tax return",
"note": "The latest year, two if self-employed"
},
{
"name": "Bank statements",
"note": "The last 3 months, every account"
},
{
"name": "Proof of deposit",
"note": "Statements showing where it came from"
},
{
"name": "Credit and loans",
"note": "Balances and monthly payments"
},
{
"name": "Employment contract",
"note": "If you started a new job recently"
},
{
"name": "The property's details",
"note": "The address and the agreed price"
},
{
"name": "Your solicitor's details",
"note": "Name, firm and contact"
}
],
"closing": "Want me to go through the list with you?",
"cta": {
"label": "Book a free call",
"detail": "keystone.example/book or 020 7946 0321"
},
"representative": "Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years, 1,357 a month then 1,738; total amount payable 499,680 including fees of 999. Overall cost for comparison 6.1% APRC.",
"legal": "Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Mortgage checklist: the 10 papers to have ready",
"captionTiny": "Applying for a mortgage? Have these 10 papers ready. Your home may be repossessed if you do not keep up repayments.",
"captionShort": "What do you need before you apply for a mortgage? Photo ID, proof of address, payslips, your tax documents, bank statements, proof of your deposit, details of your credit and loans, and the property and solicitor details. Book a free call and we will tell you which apply. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionMedium": "Before you apply for a mortgage, gather: photo ID, proof of address, the last 3 months of payslips, your latest P60 or tax return, 3 months of bank statements, proof of where your deposit came from, your credit and loan balances, your employment contract if you changed job recently, and the property and solicitor details. Self-employed or buying with someone? The list changes, so ask. Book a free call. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionLong": "What do you need to have ready before you apply for a mortgage? Gather these and the application goes much faster: 1 photo ID, 2 proof of address from the last 3 months, 3 your last 3 months of payslips, 4 your latest P60 or tax return (two years if self-employed), 5 3 months of bank statements for every account, 6 proof of where your deposit came from, 7 balances and monthly payments on cards and loans, 8 your employment contract if you started a new job recently, 9 the property's address and agreed price, 10 your solicitor's details. Your own list may differ if you are self-employed or buying with someone, so ask and we will tell you which apply. Book a free call. Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"hashtags": [
"mortgagechecklist",
"firsttimebuyer",
"mortgageadvice",
"homebuying",
"mortgagebroker"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.