Real estate (Mortgage brokers), Fixed or variable 1.0.0
| Template | Real estate (Mortgage brokers), tpl_f10c6ae64146 |
|---|---|
| Variant | Fixed or variable |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 10 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Fixed or variable as a chat: a buyer's question, the broker's answer and one card comparing two products on an amount you send, each rate with its APR at the same size, the payments as sent, then up to four what-ifs lit in turn. The representative example and the legal line stay at the foot. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the comparison card with its two products, the what-ifs, your closing message, the call to action, the representative example and the legal line. | |
clipData.section | text | up to 32 characters | Section: A few words under your name in the bar at the top, such as Fixed or variable or Mortgage questions. | |
clipData.asOf | text | yes | up to 48 characters | Rates as of: The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day. |
clipData.question | group | Buyer's question: The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer. | ||
clipData.question.text | text | up to 100 characters | Question: The buyer's words, short as a message is. | |
clipData.question.name | text | up to 32 characters | Who asks: Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent. | |
clipData.question.time | text | up to 12 characters | Time: The time beside the message, written as it should be shown, such as 09:41. | |
clipData.question.read | boolean | Read tick: Shows a tick beside the time, the question read. | ||
clipData.answer | group | Your answer: Your reply before the comparison card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone. | ||
clipData.answer.text | text | up to 140 characters | Answer: Your words, short as a message is. Never promise a rate or say which is best: it depends on the buyer's circumstances. | |
clipData.answer.time | text | up to 12 characters | Time: The time beside your message, such as 09:42. | |
clipData.card | group | yes | Comparison card: The card you share in the thread: its title, the amount both products are shown on, and the captions down the left of its rows. | |
clipData.card.title | text | up to 40 characters | Title: The card's title in its header strip, such as Fixed or variable. | |
clipData.card.amountLabel | text | up to 20 characters | Amount caption: Over the amount, such as Borrowing or Loan. | |
clipData.card.amount | number | yes | from 0, 2 decimals | Amount: The amount both products are shown on, as a number in the currency below, such as 250000. |
clipData.card.currency | text | yes | up to 3 characters | Currency: The currency of every amount, as a three-letter code, such as GBP, EUR or USD. |
clipData.card.term | text | up to 28 characters | Term: The length of the loan, as it should read under the amount, such as over 25 years. | |
clipData.card.rateLabel | text | yes | up to 20 characters | Rate caption: Beside the rates, such as Rate or Initial rate. Required. |
clipData.card.aprLabel | text | yes | up to 20 characters | APR caption: Beside the APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR. |
clipData.card.paymentLabel | text | yes | up to 24 characters | Payment caption: Beside the monthly payments, such as Monthly payment. Required. |
clipData.card.changesLabel | text | up to 28 characters | What-ifs caption: Over the what-if rows, such as What could change. | |
clipData.options | list | yes | at least 2, up to 2 | Products: The two products side by side, the first on the start side, such as a fixed rate and a variable one. Each rate is shown with its APR at the same size and weight, as the rules for mortgage adverts ask, and its monthly payment exactly as you send it: the clip works out nothing. |
clipData.options[] | group | Product | ||
clipData.options[].name | text | yes | up to 24 characters | Name: The product, such as 5-year fixed or 2-year tracker. |
clipData.options[].note | text | up to 44 characters | Note: A short line under the name saying how it behaves, such as The same payment for five years. | |
clipData.options[].rate | number | yes | from 0, to 100, 3 decimals | Rate: The interest rate, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way. |
clipData.options[].apr | number | yes | from 0, to 100, 3 decimals | APR: The annual percentage rate of charge for this product, such as 6.1. Required with every rate. |
clipData.options[].payment | number | yes | from 0, 2 decimals | Monthly payment: The monthly payment on the amount above, as a number in the currency above, worked out by you. Shown exactly as sent. |
clipData.scenarios | list | yes | at least 1, up to 4 | What-ifs: One to four what-ifs in the order they are shown, each lit in turn, adding a second each: a line saying what happens and the monthly payment of each product afterwards, exactly as you send it. A what-if with one payment leaves the other's cell empty. |
clipData.scenarios[] | group | What-if | ||
clipData.scenarios[].label | text | yes | up to 44 characters | What happens: What changes, such as If the base rate rises by 1 point. |
clipData.scenarios[].first | number | yes | from 0, 2 decimals | First product's payment: The first product's monthly payment afterwards, as a number in the currency above. |
clipData.scenarios[].second | number | from 0, 2 decimals | Second product's payment: The second product's monthly payment afterwards, as a number in the currency above. | |
clipData.closing | text | up to 100 characters | Closing message: Your last message, over the button, such as Want me to check which you could get? | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.representative | text | yes | up to 320 characters | Representative example: The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required. |
clipData.legal | text | yes | up to 300 characters | Legal line: Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required. |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Fixed or variable or Mortgage questions."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate or say which is best: it depends on the buyer's circumstances."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the comparison card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Fixed or variable."
},
"amountLabel": {
"type": "string",
"maxLength": 20,
"title": "Amount caption",
"description": "Over the amount, such as Borrowing or Loan."
},
"amount": {
"type": "number",
"minimum": 0,
"title": "Amount",
"description": "The amount both products are shown on, as a number in the currency below, such as 250000."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every amount, as a three-letter code, such as GBP, EUR or USD."
},
"term": {
"type": "string",
"maxLength": 28,
"title": "Term",
"description": "The length of the loan, as it should read under the amount, such as over 25 years."
},
"rateLabel": {
"type": "string",
"maxLength": 20,
"title": "Rate caption",
"description": "Beside the rates, such as Rate or Initial rate. Required."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Beside the APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
},
"paymentLabel": {
"type": "string",
"maxLength": 24,
"title": "Payment caption",
"description": "Beside the monthly payments, such as Monthly payment. Required."
},
"changesLabel": {
"type": "string",
"maxLength": 28,
"title": "What-ifs caption",
"description": "Over the what-if rows, such as What could change."
}
},
"required": [
"amount",
"currency",
"rateLabel",
"aprLabel",
"paymentLabel"
],
"additionalProperties": false,
"title": "Comparison card",
"description": "The card you share in the thread: its title, the amount both products are shown on, and the captions down the left of its rows."
},
"options": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The product, such as 5-year fixed or 2-year tracker."
},
"note": {
"type": "string",
"maxLength": 44,
"title": "Note",
"description": "A short line under the name saying how it behaves, such as The same payment for five years."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The interest rate, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge for this product, such as 6.1. Required with every rate."
},
"payment": {
"type": "number",
"minimum": 0,
"title": "Monthly payment",
"description": "The monthly payment on the amount above, as a number in the currency above, worked out by you. Shown exactly as sent."
}
},
"required": [
"name",
"rate",
"apr",
"payment"
],
"additionalProperties": false,
"title": "Product"
},
"minItems": 2,
"maxItems": 2,
"title": "Products",
"description": "The two products side by side, the first on the start side, such as a fixed rate and a variable one. Each rate is shown with its APR at the same size and weight, as the rules for mortgage adverts ask, and its monthly payment exactly as you send it: the clip works out nothing."
},
"scenarios": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 44,
"title": "What happens",
"description": "What changes, such as If the base rate rises by 1 point."
},
"first": {
"type": "number",
"minimum": 0,
"title": "First product's payment",
"description": "The first product's monthly payment afterwards, as a number in the currency above."
},
"second": {
"type": "number",
"minimum": 0,
"title": "Second product's payment",
"description": "The second product's monthly payment afterwards, as a number in the currency above."
}
},
"required": [
"label",
"first"
],
"additionalProperties": false,
"title": "What-if"
},
"minItems": 1,
"maxItems": 4,
"title": "What-ifs",
"description": "One to four what-ifs in the order they are shown, each lit in turn, adding a second each: a line saying what happens and the monthly payment of each product afterwards, exactly as you send it. A what-if with one payment leaves the other's cell empty."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check which you could get?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"asOf",
"card",
"options",
"scenarios",
"representative",
"legal"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the comparison card with its two products, the what-ifs, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Fixed or variable or Mortgage questions."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate or say which is best: it depends on the buyer's circumstances."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the comparison card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Fixed or variable."
},
"amountLabel": {
"type": "string",
"maxLength": 20,
"title": "Amount caption",
"description": "Over the amount, such as Borrowing or Loan."
},
"amount": {
"type": "number",
"minimum": 0,
"title": "Amount",
"description": "The amount both products are shown on, as a number in the currency below, such as 250000."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The currency of every amount, as a three-letter code, such as GBP, EUR or USD."
},
"term": {
"type": "string",
"maxLength": 28,
"title": "Term",
"description": "The length of the loan, as it should read under the amount, such as over 25 years."
},
"rateLabel": {
"type": "string",
"maxLength": 20,
"title": "Rate caption",
"description": "Beside the rates, such as Rate or Initial rate. Required."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Beside the APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
},
"paymentLabel": {
"type": "string",
"maxLength": 24,
"title": "Payment caption",
"description": "Beside the monthly payments, such as Monthly payment. Required."
},
"changesLabel": {
"type": "string",
"maxLength": 28,
"title": "What-ifs caption",
"description": "Over the what-if rows, such as What could change."
}
},
"additionalProperties": false,
"title": "Comparison card",
"description": "The card you share in the thread: its title, the amount both products are shown on, and the captions down the left of its rows."
},
"options": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The product, such as 5-year fixed or 2-year tracker."
},
"note": {
"type": "string",
"maxLength": 44,
"title": "Note",
"description": "A short line under the name saying how it behaves, such as The same payment for five years."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The interest rate, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge for this product, such as 6.1. Required with every rate."
},
"payment": {
"type": "number",
"minimum": 0,
"title": "Monthly payment",
"description": "The monthly payment on the amount above, as a number in the currency above, worked out by you. Shown exactly as sent."
}
},
"required": [
"name",
"rate",
"apr",
"payment"
],
"additionalProperties": false,
"title": "Product"
},
"minItems": 2,
"maxItems": 2,
"title": "Products",
"description": "The two products side by side, the first on the start side, such as a fixed rate and a variable one. Each rate is shown with its APR at the same size and weight, as the rules for mortgage adverts ask, and its monthly payment exactly as you send it: the clip works out nothing."
},
"scenarios": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 44,
"title": "What happens",
"description": "What changes, such as If the base rate rises by 1 point."
},
"first": {
"type": "number",
"minimum": 0,
"title": "First product's payment",
"description": "The first product's monthly payment afterwards, as a number in the currency above."
},
"second": {
"type": "number",
"minimum": 0,
"title": "Second product's payment",
"description": "The second product's monthly payment afterwards, as a number in the currency above."
}
},
"required": [
"label",
"first"
],
"additionalProperties": false,
"title": "What-if"
},
"minItems": 1,
"maxItems": 4,
"title": "What-ifs",
"description": "One to four what-ifs in the order they are shown, each lit in turn, adding a second each: a line saying what happens and the monthly payment of each product afterwards, exactly as you send it. A what-if with one payment leaves the other's cell empty."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check which you could get?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the comparison card with its two products, the what-ifs, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_f10c6ae64146?variant=Fixed%20or%20variable&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Fixed or variable?",
"asOf": "Rates as of 16 October 2026",
"question": {
"name": "Sam and Alex, first-time buyers",
"read": true,
"text": "Should we fix our rate or go variable? We would like to know what could change.",
"time": "09:41"
},
"answer": {
"text": "Here are the two side by side on the same loan, and what each payment does if rates move.",
"time": "09:42"
},
"card": {
"term": "over 25 years",
"title": "Fixed or variable",
"amount": 250000,
"aprLabel": "APRC",
"currency": "GBP",
"rateLabel": "Initial rate",
"amountLabel": "Borrowing",
"changesLabel": "What could change",
"paymentLabel": "Monthly payment"
},
"options": [
{
"apr": 6.1,
"name": "5-year fixed",
"note": "The same payment for five years",
"rate": 4.29,
"payment": 1360
},
{
"apr": 6.9,
"name": "2-year tracker",
"note": "Moves with the Bank of England base rate",
"rate": 4.49,
"payment": 1388
}
],
"scenarios": [
{
"first": 1360,
"label": "If the base rate rises by 1 point",
"second": 1533
},
{
"first": 1360,
"label": "If the base rate falls by 1 point",
"second": 1250
},
{
"first": 1761,
"label": "In five years, at today's rates",
"second": 1388
}
],
"closing": "Want me to check which of the two you could get?",
"cta": {
"label": "Book a free call",
"detail": "keystone.example/book or 020 7946 0321"
},
"representative": "Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years: 60 payments of 1,360 then 240 of 1,761; total amount payable 505,239 including a fee of 999. Overall cost for comparison 6.1% APRC.",
"legal": "Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Fixed or variable? The two side by side on 250,000",
"captionTiny": "Fixed or variable on 250,000 over 25 years: 5-year fixed 4.29% (6.1% APRC), 2-year tracker 4.49% (6.9% APRC). Your home may be repossessed if you do not keep up repayments.",
"captionShort": "Fixed or variable? On 250,000 over 25 years the 5-year fixed (4.29%, 6.1% APRC) is 1,360 a month and stays put; the 2-year tracker (4.49%, 6.9% APRC) is 1,388 and moves with the base rate. Book a free call and we will compare them on your figures. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionMedium": "Fixed or variable? Here are the two side by side on the same 250,000 over 25 years, as of 16 October 2026. The 5-year fixed is 4.29% (6.1% APRC), 1,360 a month, the same for five years. The 2-year tracker is 4.49% (6.9% APRC), 1,388 a month today, 1,533 if the base rate rises by 1 point and 1,250 if it falls by 1 point. Which suits you depends on your circumstances: book a free call and we will compare them on your figures. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable; total amount payable 505,239; 6.1% APRC. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionLong": "Fixed or variable? It is the question buyers ask us most, so here are the two side by side on the same 250,000 over 25 years, as of 16 October 2026. The 5-year fixed is 4.29% (6.1% APRC) and 1,360 a month, the same for five years, and 1,761 a month once the fixed period ends at today's rates. The 2-year tracker is 4.49% (6.9% APRC) and 1,388 a month today; it would be 1,533 if the base rate rose by 1 point and 1,250 if it fell by 1 point. Neither is right for everybody: it depends on how much certainty you need, how long you plan to stay and what you could afford if rates move. Book a free call and we will compare them on your own figures. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years: 60 payments of 1,360 then 240 of 1,761; total amount payable 505,239 including a fee of 999. Overall cost for comparison 6.1% APRC. Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"hashtags": [
"mortgage",
"fixedrate",
"trackermortgage",
"firsttimebuyer",
"mortgagebroker"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.