Real estate (Mortgage brokers), Rate table 1.0.0
| Template | Real estate (Mortgage brokers), tpl_f10c6ae64146 |
|---|---|
| Variant | Rate table |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 12 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Today's mortgage rates as a chat: the date chip, a buyer's question, the broker's answer and a rate card with up to six rates, each with its APR at the same size, complete on the first frame. Each rate is lit in turn, the broker types, and the last message brings the button. The representative example and the legal line stay at the foot. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the rate card and its rates, the highlight, your closing message, the call to action, the representative example and the legal line. | |
clipData.section | text | up to 32 characters | Section: A few words under your name in the bar at the top, such as Today's rates or Mortgage update. | |
clipData.asOf | text | yes | up to 48 characters | Rates as of: The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day. |
clipData.question | group | Buyer's question: The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer. | ||
clipData.question.text | text | up to 100 characters | Question: The buyer's words, short as a message is. | |
clipData.question.name | text | up to 32 characters | Who asks: Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent. | |
clipData.question.time | text | up to 12 characters | Time: The time beside the message, written as it should be shown, such as 09:41. | |
clipData.question.read | boolean | Read tick: Shows a tick beside the time, the question read. | ||
clipData.answer | group | Your answer: Your reply before the rate card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone. | ||
clipData.answer.text | text | up to 140 characters | Answer: Your words, short as a message is. Never promise a rate: rates depend on the buyer's circumstances. | |
clipData.answer.time | text | up to 12 characters | Time: The time beside your message, such as 09:42. | |
clipData.card | group | yes | Rate card: The card you share in the thread: its title and the captions over its two columns of figures. | |
clipData.card.title | text | up to 40 characters | Title: The card's title in its header strip, such as Fixed rates today. | |
clipData.card.rateLabel | text | up to 16 characters | Rate caption: Over the column of rates, such as Initial rate or Rate. | |
clipData.card.aprLabel | text | yes | up to 20 characters | APR caption: Over the column of APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR. |
clipData.rates | list | yes | at least 1, up to 6 | Rates: One to six products in the order they are shown, each lit in turn, adding a second each. Each rate is shown with its APR beside it at the same size and weight, as the rules for mortgage adverts ask. Every rate in a column has the same number of decimals, at least two. |
clipData.rates[] | group | Rate | ||
clipData.rates[].product | text | yes | up to 36 characters | Product: The mortgage, such as 2-year fixed or 5-year fixed, 60% LTV. |
clipData.rates[].rate | number | yes | from 0, to 100, 3 decimals | Rate: The interest rate, such as 4.19 for 4.19%. Shown exactly as sent, written your channel's way. |
clipData.rates[].apr | number | yes | from 0, to 100, 3 decimals | APR: The annual percentage rate of charge for this product, such as 6.1. Required with every rate. |
clipData.rates[].note | text | up to 40 characters | Note: A short line under the product, such as Up to 75% LTV, fee 999. | |
clipData.rates[].highlight | boolean | Highlight: Marks this rate with the highlight label (such as Lowest rate) and the brand colour. | ||
clipData.highlightLabel | text | up to 20 characters | Highlight label: The label on the highlighted rates, such as Lowest rate or Most popular. Never Guaranteed: no rate is. | |
clipData.closing | text | up to 100 characters | Closing message: Your last message, over the button, such as Want me to check what you could borrow? | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.representative | text | yes | up to 320 characters | Representative example: The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required. |
clipData.legal | text | yes | up to 300 characters | Legal line: Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required. |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Today's rates or Mortgage update."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate: rates depend on the buyer's circumstances."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the rate card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Fixed rates today."
},
"rateLabel": {
"type": "string",
"maxLength": 16,
"title": "Rate caption",
"description": "Over the column of rates, such as Initial rate or Rate."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Over the column of APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
}
},
"required": [
"aprLabel"
],
"additionalProperties": false,
"title": "Rate card",
"description": "The card you share in the thread: its title and the captions over its two columns of figures."
},
"rates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 36,
"title": "Product",
"description": "The mortgage, such as 2-year fixed or 5-year fixed, 60% LTV."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The interest rate, such as 4.19 for 4.19%. Shown exactly as sent, written your channel's way."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge for this product, such as 6.1. Required with every rate."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the product, such as Up to 75% LTV, fee 999."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this rate with the highlight label (such as Lowest rate) and the brand colour."
}
},
"required": [
"product",
"rate",
"apr"
],
"additionalProperties": false,
"title": "Rate"
},
"minItems": 1,
"maxItems": 6,
"title": "Rates",
"description": "One to six products in the order they are shown, each lit in turn, adding a second each. Each rate is shown with its APR beside it at the same size and weight, as the rules for mortgage adverts ask. Every rate in a column has the same number of decimals, at least two."
},
"highlightLabel": {
"type": "string",
"maxLength": 20,
"title": "Highlight label",
"description": "The label on the highlighted rates, such as Lowest rate or Most popular. Never Guaranteed: no rate is."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check what you could borrow?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"asOf",
"card",
"rates",
"representative",
"legal"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the rate card and its rates, the highlight, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Today's rates or Mortgage update."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the rates are as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate: rates depend on the buyer's circumstances."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the rate card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as Fixed rates today."
},
"rateLabel": {
"type": "string",
"maxLength": 16,
"title": "Rate caption",
"description": "Over the column of rates, such as Initial rate or Rate."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Over the column of APRs, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
}
},
"additionalProperties": false,
"title": "Rate card",
"description": "The card you share in the thread: its title and the captions over its two columns of figures."
},
"rates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 36,
"title": "Product",
"description": "The mortgage, such as 2-year fixed or 5-year fixed, 60% LTV."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The interest rate, such as 4.19 for 4.19%. Shown exactly as sent, written your channel's way."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge for this product, such as 6.1. Required with every rate."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the product, such as Up to 75% LTV, fee 999."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this rate with the highlight label (such as Lowest rate) and the brand colour."
}
},
"required": [
"product",
"rate",
"apr"
],
"additionalProperties": false,
"title": "Rate"
},
"minItems": 1,
"maxItems": 6,
"title": "Rates",
"description": "One to six products in the order they are shown, each lit in turn, adding a second each. Each rate is shown with its APR beside it at the same size and weight, as the rules for mortgage adverts ask. Every rate in a column has the same number of decimals, at least two."
},
"highlightLabel": {
"type": "string",
"maxLength": 20,
"title": "Highlight label",
"description": "The label on the highlighted rates, such as Lowest rate or Most popular. Never Guaranteed: no rate is."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check what you could borrow?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the rate card and its rates, the highlight, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_f10c6ae64146?variant=Rate%20table&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Today's mortgage rates",
"asOf": "Rates as of 16 October 2026",
"question": {
"name": "Sam, first-time buyer",
"read": true,
"text": "Hi! What are fixed rates looking like this week?",
"time": "09:41"
},
"answer": {
"text": "Good news, Sam: fixed rates eased again. Here are today's best I can get you, with no broker fee.",
"time": "09:42"
},
"card": {
"title": "Fixed rates today",
"aprLabel": "APRC",
"rateLabel": "Initial rate"
},
"rates": [
{
"apr": 6.6,
"note": "Up to 75% LTV, fee 999",
"rate": 4.19,
"product": "2-year fixed"
},
{
"apr": 6.1,
"note": "Up to 75% LTV, fee 999",
"rate": 4.29,
"product": "5-year fixed",
"highlight": true
},
{
"apr": 5.8,
"note": "Up to 80% LTV, no fee",
"rate": 4.64,
"product": "10-year fixed"
},
{
"apr": 6.9,
"note": "Base rate + 0.49%, no fee",
"rate": 4.49,
"product": "2-year tracker"
},
{
"apr": 6.2,
"note": "Up to 90% LTV, no fee",
"rate": 4.35,
"product": "5-year fixed, first-time buyer"
}
],
"highlightLabel": "Most popular",
"closing": "Want me to check which of these you could get?",
"cta": {
"label": "Book a free call",
"detail": "keystone.example/book or 020 7946 0321"
},
"representative": "Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years, 1,357 a month then 1,738; total amount payable 499,680 including fees of 999. Overall cost for comparison 6.1% APRC.",
"legal": "Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Today's mortgage rates: fixed rates ease again",
"captionTiny": "Today's fixed rates: 2-year 4.19% (6.6% APRC), 5-year 4.29% (6.1% APRC). Your home may be repossessed if you do not keep up repayments.",
"captionShort": "Fixed rates eased again. Today's best: 2-year fixed 4.19% (6.6% APRC), 5-year fixed 4.29% (6.1% APRC), 10-year fixed 4.64% (5.8% APRC). Book a free call and we will check which you could get. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionMedium": "Today's mortgage rates, as of 16 October 2026. Fixed rates eased again: the 2-year fixed is 4.19% (6.6% APRC), the 5-year fixed 4.29% (6.1% APRC) and the 10-year fixed 4.64% (5.8% APRC). A 2-year tracker is 4.49% (6.9% APRC), and first-time buyers can fix for five years at 4.35% (6.2% APRC). Rates depend on your circumstances: book a free call and we will check which you could get. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable; total amount payable 499,680; 6.1% APRC. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionLong": "Today's mortgage rates, as of 16 October 2026, and fixed rates eased again. The 2-year fixed is 4.19% (6.6% APRC) and the 5-year fixed, our most popular, 4.29% (6.1% APRC); the 10-year fixed is 4.64% (5.8% APRC). A 2-year tracker is 4.49% (6.9% APRC), and first-time buyers can fix for five years at 4.35% (6.2% APRC). Every rate depends on your circumstances, your deposit and the lender's checks, so the best way to know yours is to ask: book a free call and we will search the market for you. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years, 1,357 a month then 1,738; total amount payable 499,680 including fees of 999. Overall cost for comparison 6.1% APRC. Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"hashtags": [
"mortgagerates",
"mortgage",
"fixedrate",
"firsttimebuyer",
"mortgagebroker"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.