Real estate (Mortgage brokers), Rates over the year 1.0.0
| Template | Real estate (Mortgage brokers), tpl_f10c6ae64146 |
|---|---|
| Variant | Rates over the year |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 10 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A fixed mortgage rate over up to 24 periods as a line drawn in a card shared in a chat: the latest rate and its APR at the same size, the change, the period and the source, complete on the first frame. A marker then travels along the line, the broker types and the last message brings the button. The representative example and the legal line stay at the foot. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the chart card with its latest rate, APR, change, line, period and source, your closing message, the call to action, the representative example and the legal line. | |
clipData.section | text | up to 32 characters | Section: A few words under your name in the bar at the top, such as Rates over the year or Rate watch. | |
clipData.asOf | text | yes | up to 48 characters | Rates as of: The date the latest rate is as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day. |
clipData.question | group | Buyer's question: The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer. | ||
clipData.question.text | text | up to 100 characters | Question: The buyer's words, short as a message is. | |
clipData.question.name | text | up to 32 characters | Who asks: Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent. | |
clipData.question.time | text | up to 12 characters | Time: The time beside the message, written as it should be shown, such as 09:41. | |
clipData.question.read | boolean | Read tick: Shows a tick beside the time, the question read. | ||
clipData.answer | group | Your answer: Your reply before the chart card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone. | ||
clipData.answer.text | text | up to 140 characters | Answer: Your words, short as a message is. Never promise a rate or say where rates will go. | |
clipData.answer.time | text | up to 12 characters | Time: The time beside your message, such as 09:42. | |
clipData.card | group | yes | Chart card: The card you share in the thread: its title, the product the line is for, the latest rate with its APR beside it, and the change over the period. | |
clipData.card.title | text | yes | up to 40 characters | Title: The card's title in its header strip, such as 5-year fixed over the year. |
clipData.card.product | text | up to 48 characters | Product: The product the line is for, under the title, such as 5-year fixed, up to 75% LTV. | |
clipData.card.rateLabel | text | yes | up to 20 characters | Rate caption: Over the latest rate, such as Latest rate or Today. |
clipData.card.aprLabel | text | yes | up to 20 characters | APR caption: Over the APR, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR. |
clipData.card.apr | number | yes | from 0, to 100, 3 decimals | APR: The annual percentage rate of charge of the latest rate, such as 6.1. Shown at the same size and weight as the rate. Required. |
clipData.card.change | number | from -100, to 100, 3 decimals | Change: The change over the period, in points, such as -0.63. Shown in your brand's up or down colour. Never worked out for you: send it, or leave it out to show no change. | |
clipData.card.changeLabel | text | up to 32 characters | Change caption: What the change is since, such as since October 2025. | |
clipData.card.changeUnit | text | up to 16 characters | Change unit: The word after the change, such as points or percentage points. | |
clipData.periods | list | yes | at least 2, up to 24 | Periods: Two to 24 periods in order, the oldest first, the last one the latest rate (the one counted to exactly its value). A marker travels along the line, a few frames each; the clip grows with every period. |
clipData.periods[] | group | Period | ||
clipData.periods[].label | text | yes | up to 12 characters | Name: The period's short name under the line, such as Oct or Q3. Only some are shown where there is not room for all. |
clipData.periods[].rate | number | yes | from 0, to 100, 3 decimals | Rate: The rate for that period, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way. |
clipData.period | text | yes | up to 48 characters | Period: The span the line covers, written as it should be shown, such as October 2025 to September 2026. Required: a rate history says when. |
clipData.source | text | yes | up to 90 characters | Source: Where the figures come from, such as Source: our 5-year fixed rate at each month end, 75% LTV. Required: say whose rates they are. |
clipData.closing | text | up to 100 characters | Closing message: Your last message, over the button, such as Want me to check what you could get today? | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, an app, a phone number. | |
clipData.representative | text | yes | up to 320 characters | Representative example: The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required. |
clipData.legal | text | yes | up to 300 characters | Legal line: Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required. |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Rates over the year or Rate watch."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the latest rate is as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate or say where rates will go."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the chart card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as 5-year fixed over the year."
},
"product": {
"type": "string",
"maxLength": 48,
"title": "Product",
"description": "The product the line is for, under the title, such as 5-year fixed, up to 75% LTV."
},
"rateLabel": {
"type": "string",
"maxLength": 20,
"title": "Rate caption",
"description": "Over the latest rate, such as Latest rate or Today."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Over the APR, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge of the latest rate, such as 6.1. Shown at the same size and weight as the rate. Required."
},
"change": {
"type": "number",
"minimum": -100,
"maximum": 100,
"title": "Change",
"description": "The change over the period, in points, such as -0.63. Shown in your brand's up or down colour. Never worked out for you: send it, or leave it out to show no change."
},
"changeLabel": {
"type": "string",
"maxLength": 32,
"title": "Change caption",
"description": "What the change is since, such as since October 2025."
},
"changeUnit": {
"type": "string",
"maxLength": 16,
"title": "Change unit",
"description": "The word after the change, such as points or percentage points."
}
},
"required": [
"title",
"rateLabel",
"aprLabel",
"apr"
],
"additionalProperties": false,
"title": "Chart card",
"description": "The card you share in the thread: its title, the product the line is for, the latest rate with its APR beside it, and the change over the period."
},
"periods": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 12,
"title": "Name",
"description": "The period's short name under the line, such as Oct or Q3. Only some are shown where there is not room for all."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The rate for that period, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way."
}
},
"required": [
"label",
"rate"
],
"additionalProperties": false,
"title": "Period"
},
"minItems": 2,
"maxItems": 24,
"title": "Periods",
"description": "Two to 24 periods in order, the oldest first, the last one the latest rate (the one counted to exactly its value). A marker travels along the line, a few frames each; the clip grows with every period."
},
"period": {
"type": "string",
"maxLength": 48,
"title": "Period",
"description": "The span the line covers, written as it should be shown, such as October 2025 to September 2026. Required: a rate history says when."
},
"source": {
"type": "string",
"maxLength": 90,
"title": "Source",
"description": "Where the figures come from, such as Source: our 5-year fixed rate at each month end, 75% LTV. Required: say whose rates they are."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check what you could get today?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"asOf",
"card",
"periods",
"period",
"source",
"representative",
"legal"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the chart card with its latest rate, APR, change, line, period and source, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 32,
"title": "Section",
"description": "A few words under your name in the bar at the top, such as Rates over the year or Rate watch."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "Rates as of",
"description": "The date the latest rate is as of, written as it should be shown, on the date chip over the thread. Required: a rate is only true on its day."
},
"question": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 100,
"title": "Question",
"description": "The buyer's words, short as a message is."
},
"name": {
"type": "string",
"maxLength": 32,
"title": "Who asks",
"description": "Shown over the question, such as Sam, first-time buyer. Never a real client's name without their consent."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside the message, written as it should be shown, such as 09:41."
},
"read": {
"type": "boolean",
"title": "Read tick",
"description": "Shows a tick beside the time, the question read."
}
},
"additionalProperties": false,
"title": "Buyer's question",
"description": "The question the post answers, as a buyer's message on the end side in your brand colour. Leave it out to start with your answer."
},
"answer": {
"type": "object",
"properties": {
"text": {
"type": "string",
"maxLength": 140,
"title": "Answer",
"description": "Your words, short as a message is. Never promise a rate or say where rates will go."
},
"time": {
"type": "string",
"maxLength": 12,
"title": "Time",
"description": "The time beside your message, such as 09:42."
}
},
"additionalProperties": false,
"title": "Your answer",
"description": "Your reply before the chart card, on the start side beside your presenter's picture, under their name and role. Leave it out to share the card alone."
},
"card": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 40,
"title": "Title",
"description": "The card's title in its header strip, such as 5-year fixed over the year."
},
"product": {
"type": "string",
"maxLength": 48,
"title": "Product",
"description": "The product the line is for, under the title, such as 5-year fixed, up to 75% LTV."
},
"rateLabel": {
"type": "string",
"maxLength": 20,
"title": "Rate caption",
"description": "Over the latest rate, such as Latest rate or Today."
},
"aprLabel": {
"type": "string",
"maxLength": 20,
"title": "APR caption",
"description": "Over the APR, as your market names it: APRC, APR, TAEG, effektiver Jahreszins. Required: a rate is never shown without its APR."
},
"apr": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "APR",
"description": "The annual percentage rate of charge of the latest rate, such as 6.1. Shown at the same size and weight as the rate. Required."
},
"change": {
"type": "number",
"minimum": -100,
"maximum": 100,
"title": "Change",
"description": "The change over the period, in points, such as -0.63. Shown in your brand's up or down colour. Never worked out for you: send it, or leave it out to show no change."
},
"changeLabel": {
"type": "string",
"maxLength": 32,
"title": "Change caption",
"description": "What the change is since, such as since October 2025."
},
"changeUnit": {
"type": "string",
"maxLength": 16,
"title": "Change unit",
"description": "The word after the change, such as points or percentage points."
}
},
"additionalProperties": false,
"title": "Chart card",
"description": "The card you share in the thread: its title, the product the line is for, the latest rate with its APR beside it, and the change over the period."
},
"periods": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 12,
"title": "Name",
"description": "The period's short name under the line, such as Oct or Q3. Only some are shown where there is not room for all."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The rate for that period, such as 4.29 for 4.29%. Shown exactly as sent, written your channel's way."
}
},
"required": [
"label",
"rate"
],
"additionalProperties": false,
"title": "Period"
},
"minItems": 2,
"maxItems": 24,
"title": "Periods",
"description": "Two to 24 periods in order, the oldest first, the last one the latest rate (the one counted to exactly its value). A marker travels along the line, a few frames each; the clip grows with every period."
},
"period": {
"type": "string",
"maxLength": 48,
"title": "Period",
"description": "The span the line covers, written as it should be shown, such as October 2025 to September 2026. Required: a rate history says when."
},
"source": {
"type": "string",
"maxLength": 90,
"title": "Source",
"description": "Where the figures come from, such as Source: our 5-year fixed rate at each month end, 75% LTV. Required: say whose rates they are."
},
"closing": {
"type": "string",
"maxLength": 100,
"title": "Closing message",
"description": "Your last message, over the button, such as Want me to check what you could get today?"
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"representative": {
"type": "string",
"maxLength": 320,
"title": "Representative example",
"description": "The representative example, as the rules where you advertise ask for it with any rate: the amount borrowed, the term, the rate and for how long, what follows, the monthly payment, the total amount payable and the APR. Shown at the foot of every frame in the strong weight, set smaller rather than cut. Required."
},
"legal": {
"type": "string",
"maxLength": 300,
"title": "Legal line",
"description": "Who you are and who regulates you, with your number, and the risk warning your market asks for, such as Your home may be repossessed if you do not keep up repayments on your mortgage. Shown at the foot of every frame, set smaller rather than cut. Required."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the date chip, the buyer's question, your answer, the chart card with its latest rate, APR, change, line, period and source, your closing message, the call to action, the representative example and the legal line."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_f10c6ae64146?variant=Rates%20over%20the%20year&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Rates over the year",
"asOf": "Rates as of 16 October 2026",
"question": {
"name": "Sam, first-time buyer",
"read": true,
"text": "Are rates really coming down, or am I just hoping?",
"time": "09:41"
},
"answer": {
"text": "They have eased all year. Here is our 5-year fixed, month by month.",
"time": "09:42"
},
"card": {
"apr": 6.1,
"title": "5-year fixed over the year",
"change": -0.63,
"product": "5-year fixed, up to 75% LTV",
"aprLabel": "APRC",
"rateLabel": "Latest rate",
"changeUnit": "points",
"changeLabel": "since October 2025"
},
"periods": [
{
"rate": 4.92,
"label": "Oct"
},
{
"rate": 4.88,
"label": "Nov"
},
{
"rate": 4.81,
"label": "Dec"
},
{
"rate": 4.77,
"label": "Jan"
},
{
"rate": 4.7,
"label": "Feb"
},
{
"rate": 4.66,
"label": "Mar"
},
{
"rate": 4.58,
"label": "Apr"
},
{
"rate": 4.55,
"label": "May"
},
{
"rate": 4.49,
"label": "Jun"
},
{
"rate": 4.42,
"label": "Jul"
},
{
"rate": 4.35,
"label": "Aug"
},
{
"rate": 4.29,
"label": "Sep"
}
],
"period": "October 2025 to September 2026",
"source": "Source: Keystone Mortgages, our 5-year fixed rate at each month end, up to 75% LTV",
"closing": "Want me to check what you could get today?",
"cta": {
"label": "Book a free call",
"detail": "keystone.example/book or 020 7946 0321"
},
"representative": "Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years, 1,357 a month then 1,738; total amount payable 499,680 including fees of 999. Overall cost for comparison 6.1% APRC.",
"legal": "Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Fixed mortgage rates over the year: down 0.63 points",
"captionTiny": "Our 5-year fixed is 4.29% (6.1% APRC), down 0.63 points since October 2025. Your home may be repossessed if you do not keep up repayments.",
"captionShort": "Are rates really coming down? Our 5-year fixed went from 4.92% to 4.29% (6.1% APRC) between October 2025 and September 2026. Book a free call and we will check what you could get today. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionMedium": "Are mortgage rates really coming down? Month by month, our 5-year fixed (up to 75% LTV) went from 4.92% in October 2025 to 4.29% (6.1% APRC) in September 2026, down 0.63 points. Rates change often and depend on your circumstances, so the best way to know yours is to ask: book a free call. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable; total amount payable 499,680; 6.1% APRC. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionLong": "Are mortgage rates really coming down, or is it just hope? Here is our 5-year fixed (up to 75% LTV) at each month end, October 2025 to September 2026: it started at 4.92% and is now 4.29% (6.1% APRC), down 0.63 points. A history is not a forecast: rates move with the market and every offer depends on your circumstances, your deposit and the lender's checks, so book a free call and we will search the market for what you could get today. Representative example: borrowing 250,000 over 25 years at 4.29% fixed for 5 years, then 7.49% variable for 20 years, 1,357 a month then 1,738; total amount payable 499,680 including fees of 999. Overall cost for comparison 6.1% APRC. Keystone Mortgages Ltd is authorised and regulated by the Financial Conduct Authority, FRN 123456. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"hashtags": [
"mortgagerates",
"fixedrate",
"mortgage",
"firsttimebuyer",
"ratewatch"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.