Do and don't
Advice in pairs under a title, what to do with a tick and what not to with a cross, each pair arriving in turn, the do first and the don't beside it or under it, the words for each side in the brand's up and down colours: up to five pairs, 9 to 25 seconds. In eight styles, each wearing your brand's colours, fonts, logo, presenter and background.
| Template id | tpl_f6fa2d45453c |
|---|---|
| Markets | Every market |
| Variants | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Clear civic |
| Ready-made feeds | None |
Use cases
- Advice people keep: how to store medicines, stay safe from scams or get ready for a viewing.
- Safety and public notices as what to do and what not to, with a tick and a cross.
- Up to five pairs in one video, the words for do and don't in your own language.
Variants
A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.
| Variant | What it is | Versions | Newest |
|---|---|---|---|
| Corporate glass | Frosted glass cards over an aurora in your brand colours: calm and premium. | 1 | 1.0.0 |
| Bento grid | Rounded tiles in your brand colours, each moving on its own: a modern product look. | 1 | 1.0.0 |
| Broadcast news | A news channel in your colours: channel bug, lower third, ticker and your presenter. | 1 | 1.0.0 |
| Editorial | A magazine page in your paper tone and serif: masthead, hairline rules and a byline. | 1 | 1.0.0 |
| Swiss grid | A strict grid, large type and your brand colour as the one accent. Nothing bounces. | 1 | 1.0.0 |
| Neo-brutalist | Loud flat blocks in your colours with thick borders and hard shadows. | 1 | 1.0.0 |
| Soft friendly | Soft shapes and rounded cards in tints of your brand colour: warm and approachable. | 1 | 1.0.0 |
| Clear civic | Built for reading: high contrast, large plain type and numbered steps. | 1 | 1.0.0 |
What it accepts
Every variant takes the same content, so one document draws in any of them.
Do and don't: a title, then up to five pairs of advice, what to do with a tick and what not to with a cross, the do and the don't of each pair side by side or one over the other. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the words over the two sides, the pairs, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as STAY SAFE. | |
clipData.title | text | yes | up to 80 characters | Title: What the advice is about. Shown from the first frame. |
clipData.doLabel | text | up to 16 characters | Word for do: Over what to do, in the language of the clip, such as Do, Bitte or Sí. Left out, the tick alone says it. | |
clipData.dontLabel | text | up to 16 characters | Word for don't: Over what not to do, such as Don't, Lieber nicht or No. Left out, the cross alone says it. | |
clipData.pairs | list | yes | at least 1, up to 5 | Pairs: One to five pairs of advice, each what to do and what not to about one thing, in the order they are shown. Each pair adds four seconds. |
clipData.pairs[] | group | Pair | ||
clipData.pairs[].do | text | yes | up to 70 characters | Do: What to do, in a few words. |
clipData.pairs[].doDetail | text | up to 90 characters | Line under the do: Why, or how, in one line. | |
clipData.pairs[].dont | text | yes | up to 70 characters | Don't: What not to do about the same thing. |
clipData.pairs[].dontDetail | text | up to 90 characters | Line under the don't: Why not, in one line. | |
clipData.source | text | up to 70 characters | Source: Where the advice comes from, at the foot. Drawn exactly as written: write its label too, as the template adds no word of its own. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:
curl "https://app.reelwire.io/v1/formats/template/tpl_f6fa2d45453c?variant=Corporate%20glass&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Stay safe",
"title": "Keep your account safe from scams",
"doLabel": "Do",
"dontLabel": "Don't",
"pairs": [
{
"do": "Check who sent a message before you click",
"dont": "Share a code we send you with anyone",
"doDetail": "Our messages always come from kite.example",
"dontDetail": "Not even with somebody who says they work for us"
},
{
"do": "Use a different password for every account",
"dont": "Reuse the password of your email"
},
{
"do": "Call us on the number on your card",
"dont": "Call back a number given in a message"
}
],
"source": "Advice from the Kite security team",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "Keep your account safe from scams",
"captionTiny": "Three habits that keep scammers out of your account, and three they count on. Save it for later.",
"captionShort": "Scammers count on a click in a hurry. Check who sent a message before you click, use a different password for every account, and call us only on the number on your card. Never share a code we send you, not even with somebody who says they work for us.",
"captionMedium": "Scammers count on a click in a hurry. Three habits keep them out of your account.\n\nDo check who sent a message before you click: ours always come from kite.example.\nDo use a different password for every account.\nDo call us on the number on your card.\n\nDon't share a code we send you with anyone, not even with somebody who says they work for us. Don't reuse the password of your email, and don't call back a number given in a message.",
"captionLong": "Scammers count on a click in a hurry. Three habits keep them out of your account, and three mistakes are the ones they wait for.\n\nDo check who sent a message before you click. Our messages always come from kite.example, and a link that looks almost right is the first sign of a scam.\n\nDo use a different password for every account, so one stolen password opens one door and not all of them.\n\nDo call us on the number on your card whenever a message worries you.\n\nDon't share a code we send you with anyone, not even with somebody who says they work for us: we will never ask for it.\n\nDon't reuse the password of your email, which is the key to resetting every other one.\n\nDon't call back a number given in a message. Save this post and share it with somebody who would want to know.",
"hashtags": [
"staysafe",
"scamalert",
"banking",
"security",
"tips"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.