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Tech and industry (Manufacturing and industry), Plant tour 1.0.0

TemplateTech and industry (Manufacturing and industry), tpl_1c972308e957
VariantPlant tour
Version1.0.0, the newest: what a channel following this variant draws
Shapes9x16, 4x5, 1x1, 16x9, 2x3
Length23 seconds

Example video​

The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.

What it accepts​

A walk through the plant as a drawing: the headline over the first station's picture and a route of numbered balloons, then each station in turn, its picture whole in its drawing view with its title and note, then every station together, then the button. The title block and the footnote stay on screen throughout. Two to eight stations, about two and a half seconds each. metaData is never drawn.

FieldTypeRequiredLimitWhat it is
clipDatagroupyesClip data: Everything drawn in the clip: the section, the line above the headline, the headline and the line under it, the stations with their pictures, titles and notes, the title block, the call to action and the footnote.
clipData.sectiontextup to 24 charactersSection: What the post is, on the type plate at the end of the header, such as Plant tour or Inside the plant.
clipData.kickertextup to 40 charactersAbove the headline: Set small above the headline, such as the plant's name or its town.
clipData.headlinetextyesup to 56 charactersHeadline: What the tour shows, as a headline.
clipData.sublinetextup to 120 charactersLine under it: One sentence on the plant or the tour.
clipData.stationslistyesat least 2, up to 8Stations: Two to eight stations of the tour, in the order they are walked: each a picture from the media library, shown whole in its drawing view with its number on a balloon, a title and a note. One after another, then all of them together.
clipData.stations[]groupStation
clipData.stations[].pictureimageyesmedia:// file from the media library, alt text up to 120 charactersPicture: The station, from the media library: a machine, a cell, a workplace, a part. Shown whole in its own shape; a cut-out on a transparent background stands on the drawing's grid.
clipData.stations[].titletextyesup to 44 charactersTitle: What happens at this station, such as Five-axis machining.
clipData.stations[].notetextup to 100 charactersNote: One sentence about it, such as how many machines, what they hold or who works there.
clipData.plantgroupTitle block: The drawing's title block at the foot of the stage, on every frame: the plant, its floor space and the year it opened, exactly as written. A field left out is not drawn; with none, there is no title block.
clipData.plant.sitetextup to 20 charactersPlant: The plant's name or its town.
clipData.plant.areatextup to 16 charactersFloor space: The floor space, as written, such as 18,000 m².
clipData.plant.sincetextup to 16 charactersSince: The year it opened, or anything else short worth stating, such as 1968.
clipData.plantLabelsgroupTitle block captions: The small caption over each field of the title block, in your language. A caption left out is not drawn; the field still is.
clipData.plantLabels.sitetextup to 16 charactersOver the plant: Such as Plant.
clipData.plantLabels.areatextup to 16 charactersOver the floor space: Such as Floor space.
clipData.plantLabels.sincetextup to 16 charactersOver the year: Such as Since or Opened.
clipData.ctagroupCall to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.labeltextyesup to 28 charactersButton: What the button says.
clipData.cta.detailtextup to 48 charactersLine under it: An address, a handle, an app, a phone number.
clipData.footnotetextup to 300 charactersFootnote: Who stands behind the post and what its figures mean, such as your legal entity or how a tolerance is measured. Shown above your footer line from the first frame to the last; a long one is set smaller, never cut.
clipData.lookgroupLook: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, square corners, text at the start.
clipData.look.themeenumbrand, light, dark, boldTheme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.paceenumcalm, standard, punchyPace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.cornersenumsquare, soft, roundCorners: The shape of cards, pictures and buttons.
clipData.look.alignenumstart, centreText alignment: Where the text lines up.
clipData.look.logoenumauto, freeLogo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSizeenumauto, small, largeLogo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaDatagroupMeta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.titletextup to 100 charactersTitle: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTinytextup to 200 charactersTiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShorttextup to 500 charactersShort description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMediumtextup to 1500 charactersMedium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLongtextup to 4000 charactersLong description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtagslistup to 15Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]textup to 60 charactersHashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the post is, on the type plate at the end of the header, such as Plant tour or Inside the plant."
},
"kicker": {
"type": "string",
"maxLength": 40,
"title": "Above the headline",
"description": "Set small above the headline, such as the plant's name or its town."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "What the tour shows, as a headline."
},
"subline": {
"type": "string",
"maxLength": 120,
"title": "Line under it",
"description": "One sentence on the plant or the tour."
},
"stations": {
"type": "array",
"items": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The station, from the media library: a machine, a cell, a workplace, a part. Shown whole in its own shape; a cut-out on a transparent background stands on the drawing's grid."
},
"title": {
"type": "string",
"maxLength": 44,
"title": "Title",
"description": "What happens at this station, such as Five-axis machining."
},
"note": {
"type": "string",
"maxLength": 100,
"title": "Note",
"description": "One sentence about it, such as how many machines, what they hold or who works there."
}
},
"required": [
"picture",
"title"
],
"additionalProperties": false,
"title": "Station"
},
"minItems": 2,
"maxItems": 8,
"title": "Stations",
"description": "Two to eight stations of the tour, in the order they are walked: each a picture from the media library, shown whole in its drawing view with its number on a balloon, a title and a note. One after another, then all of them together."
},
"plant": {
"type": "object",
"properties": {
"site": {
"type": "string",
"maxLength": 20,
"title": "Plant",
"description": "The plant's name or its town."
},
"area": {
"type": "string",
"maxLength": 16,
"title": "Floor space",
"description": "The floor space, as written, such as 18,000 m²."
},
"since": {
"type": "string",
"maxLength": 16,
"title": "Since",
"description": "The year it opened, or anything else short worth stating, such as 1968."
}
},
"additionalProperties": false,
"title": "Title block",
"description": "The drawing's title block at the foot of the stage, on every frame: the plant, its floor space and the year it opened, exactly as written. A field left out is not drawn; with none, there is no title block."
},
"plantLabels": {
"type": "object",
"properties": {
"site": {
"type": "string",
"maxLength": 16,
"title": "Over the plant",
"description": "Such as Plant."
},
"area": {
"type": "string",
"maxLength": 16,
"title": "Over the floor space",
"description": "Such as Floor space."
},
"since": {
"type": "string",
"maxLength": 16,
"title": "Over the year",
"description": "Such as Since or Opened."
}
},
"additionalProperties": false,
"title": "Title block captions",
"description": "The small caption over each field of the title block, in your language. A caption left out is not drawn; the field still is."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 300,
"title": "Footnote",
"description": "Who stands behind the post and what its figures mean, such as your legal entity or how a tolerance is measured. Shown above your footer line from the first frame to the last; a long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, square corners, text at the start."
}
},
"required": [
"headline",
"stations"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the line above the headline, the headline and the line under it, the stations with their pictures, titles and notes, the title block, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the post is, on the type plate at the end of the header, such as Plant tour or Inside the plant."
},
"kicker": {
"type": "string",
"maxLength": 40,
"title": "Above the headline",
"description": "Set small above the headline, such as the plant's name or its town."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "What the tour shows, as a headline."
},
"subline": {
"type": "string",
"maxLength": 120,
"title": "Line under it",
"description": "One sentence on the plant or the tour."
},
"stations": {
"type": "array",
"items": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The station, from the media library: a machine, a cell, a workplace, a part. Shown whole in its own shape; a cut-out on a transparent background stands on the drawing's grid."
},
"title": {
"type": "string",
"maxLength": 44,
"title": "Title",
"description": "What happens at this station, such as Five-axis machining."
},
"note": {
"type": "string",
"maxLength": 100,
"title": "Note",
"description": "One sentence about it, such as how many machines, what they hold or who works there."
}
},
"required": [
"picture",
"title"
],
"additionalProperties": false,
"title": "Station"
},
"minItems": 2,
"maxItems": 8,
"title": "Stations",
"description": "Two to eight stations of the tour, in the order they are walked: each a picture from the media library, shown whole in its drawing view with its number on a balloon, a title and a note. One after another, then all of them together."
},
"plant": {
"type": "object",
"properties": {
"site": {
"type": "string",
"maxLength": 20,
"title": "Plant",
"description": "The plant's name or its town."
},
"area": {
"type": "string",
"maxLength": 16,
"title": "Floor space",
"description": "The floor space, as written, such as 18,000 m²."
},
"since": {
"type": "string",
"maxLength": 16,
"title": "Since",
"description": "The year it opened, or anything else short worth stating, such as 1968."
}
},
"additionalProperties": false,
"title": "Title block",
"description": "The drawing's title block at the foot of the stage, on every frame: the plant, its floor space and the year it opened, exactly as written. A field left out is not drawn; with none, there is no title block."
},
"plantLabels": {
"type": "object",
"properties": {
"site": {
"type": "string",
"maxLength": 16,
"title": "Over the plant",
"description": "Such as Plant."
},
"area": {
"type": "string",
"maxLength": 16,
"title": "Over the floor space",
"description": "Such as Floor space."
},
"since": {
"type": "string",
"maxLength": 16,
"title": "Over the year",
"description": "Such as Since or Opened."
}
},
"additionalProperties": false,
"title": "Title block captions",
"description": "The small caption over each field of the title block, in your language. A caption left out is not drawn; the field still is."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, an app, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"footnote": {
"type": "string",
"maxLength": 300,
"title": "Footnote",
"description": "Who stands behind the post and what its figures mean, such as your legal entity or how a tolerance is measured. Shown above your footer line from the first frame to the last; a long one is set smaller, never cut."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the line above the headline, the headline and the line under it, the stations with their pictures, titles and notes, the title block, the call to action and the footnote."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
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}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}

Ask Reelwire for the same document yourself, without signing in:

curl "http://localhost:4000/v1/formats/template/tpl_1c972308e957?variant=Plant%20tour&version=1.0.0"

Delivery JSON​

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Plant tour",
"kicker": "Plant Ulm-Donautal",
"headline": "From forged blank to finished coupling",
"subline": "A walk through our machining plant in Ulm, station by station.",
"stations": [
{
"note": "Two six-axis robots feed the line behind a safety fence, around the clock.",
"title": "Robot cell: loading and deburring",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"note": "Twelve machining centres holding ±0.005 mm, in three shifts.",
"title": "Five-axis machining",
"picture": {
"alt": "A landscape under a changing sky",
"url": "media://example-image-with-animation.svg"
}
},
{
"note": "Every cut is logged, so each part traces back to its machine and its shift.",
"title": "Process data from every spindle",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"note": "Case-hardened gears ground on our own profile grinders.",
"title": "Gear grinding to DIN quality 6",
"picture": {
"alt": "A landscape under a changing sky",
"url": "media://example-image-with-animation.svg"
}
},
{
"note": "Every coupling is measured at 20 °C and leaves with its inspection report.",
"title": "Final inspection on the CMM",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
}
],
"plant": {
"area": "18,000 m²",
"site": "Ulm-Donautal",
"since": "1968"
},
"plantLabels": {
"area": "Floor space",
"site": "Plant",
"since": "Since"
},
"cta": {
"label": "Book a plant visit",
"detail": "vossberg.example/visit"
},
"footnote": "Vossberg Precision GmbH, Ulm. Tolerances measured at 20 °C on our coordinate measuring machines.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Plant tour: from forged blank to finished coupling",
"captionTiny": "Come inside our Ulm plant: robot cell, five-axis machining, gear grinding and final inspection, station by station.",
"captionShort": "Come inside our machining plant in Ulm-Donautal. Robots load and deburr behind a safety fence, twelve five-axis centres hold ±0.005 mm in three shifts, every spindle logs its process data, and every coupling is measured on our CMM before it leaves. Want to see it for yourself? Book a plant visit.",
"captionMedium": "Come inside our machining plant in Ulm-Donautal, 18,000 m² of production since 1968. Two six-axis robots load and deburr behind a safety fence around the clock. Twelve five-axis machining centres hold ±0.005 mm in three shifts. Every spindle logs its process data, so each part traces back to its machine and its shift. Our case-hardened gears are ground to DIN quality 6 on our own profile grinders, and every coupling is measured at 20 °C on the coordinate measuring machine and leaves with its own inspection report. Buyers, quality engineers and future colleagues are welcome: book a plant visit and see it for yourself.",
"captionLong": "Come inside our machining plant in Ulm-Donautal: 18,000 m² of production, run by the same family company since 1968. The tour starts at the robot cell, where two six-axis robots load the machines and deburr every part behind a safety fence, around the clock. Next come our twelve five-axis machining centres, holding ±0.005 mm in three shifts. Every spindle logs its process data, so each part traces back to the machine and the shift that made it, which is what your quality team asks for when something matters. Our case-hardened gears are ground to DIN quality 6 on our own profile grinders rather than bought in, and the tour ends where every part ends: at final inspection, where each coupling is measured at 20 °C on our coordinate measuring machine and leaves with its own inspection report and material certificate. Buyers, quality engineers, students and future colleagues are welcome to see it for themselves: book a plant visit at vossberg.example/visit and we will walk you through it. Vossberg Precision GmbH, Ulm.",
"hashtags": [
"manufacturing",
"planttour",
"cncmachining",
"precisionengineering",
"madeingermany"
]
}
}
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.