Finance (Crypto and exchanges), New listing

A token's listing on a trading terminal: a tag and the headline, the start panel with the symbol and name, the date and time in UTC it trades from in the mono face, its source and when it was announced, the trading pairs (up to six) lit one by one, then what the project promises and what it does not side by side at the same size, then the button and the brand's analyst. The risk warning stays on screen throughout. Ten seconds, and half a second longer per pair.

Template	Finance (Crypto and exchanges), tpl_20eb67de501a
Variant	New listing
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	13 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

A new listing: a tag and the headline, the token's symbol and name and the date and time in UTC it starts trading, its trading pairs (up to six) lit in turn, then what the project promises and what it does not side by side, the button and your analyst. The risk warning stays on screen throughout. Ten seconds, and half a second longer per pair. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the tag, the headline, the token and its start time, the source, the trading pairs, what the project promises and does not, the call to action and the risk lines.
clipData.tag	text		up to 20 characters	Tag: The kind of post, in the block at the top, such as New listing.
clipData.stamp	text		up to 24 characters	Status: A short status beside the light at the top, such as LIVE or 24/7.
clipData.headline	text	yes	up to 72 characters	Headline: What is listed, in a few words.
clipData.symbol	text	yes	up to 10 characters	Symbol: The token's ticker symbol, set on the start panel, such as NOVA.
clipData.name	text		up to 32 characters	Name: The token's name in words, under the symbol.
clipData.startLabel	text		up to 32 characters	Start caption: The caption on the start panel's header strip, such as Trading starts.
clipData.tradingFrom	text	yes	up to 40 characters	Trading starts: The date and time trading starts, drawn exactly as sent, with its time zone: always say UTC.
clipData.source	text	yes	up to 64 characters	Source: Where the information comes from, such as the project's white paper or the listing notice, under the start time.
clipData.announced	text		up to 40 characters	Announced: When this was announced, with its time zone, under the source.
clipData.pairsLabel	text		up to 32 characters	Pairs caption: The caption on the pairs panel's header strip, such as Trading pairs.
clipData.pairs	list		up to 6	Trading pairs: Up to six pairs the token trades against, each shown in a cell and lit in turn, such as NOVA/USDT. Each pair adds half a second.
clipData.pairs[]	text		up to 16 characters	Pair
clipData.promisesLabel	text	yes	up to 40 characters	Promises caption: The caption on the panel saying what the project promises, such as What the project promises.
clipData.promises	text	yes	up to 200 characters	What it promises: What the project says it will do, in the project's own terms, from its white paper: one or two sentences. Drawn as large as the next panel.
clipData.notLabel	text	yes	up to 40 characters	Not-promised caption: The caption on the panel saying what the project does not promise, such as What it does not promise.
clipData.notPromised	text	yes	up to 200 characters	What it does not promise: What the project does not promise: returns, a price, a listing elsewhere, a delivery date. One or two sentences, drawn as large as the panel before.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.riskWarning	text	yes	up to 400 characters	Risk warning: The risk warning your regulator asks for, shown in the risk panel from the first frame to the last. A long warning is set smaller, never cut.
clipData.notAdvice	text		up to 160 characters	Not advice: A line saying the listing is not a recommendation, under the risk warning from the first frame to the last.
clipData.disclaimer	text		up to 200 characters	Small print: Any other line that must be shown, above your brand's footer line, such as MiCA's statement for a marketing communication.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, square corners, text at the start.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_20eb67de501a?variant=New%20listing&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "tag": "New listing",
      "stamp": "Coming soon",
      "headline": "NOVA lists on Halcyon on 24 October",
      "symbol": "NOVA",
      "name": "Nova Protocol",
      "startLabel": "Trading starts",
      "tradingFrom": "24 Oct 2026, 12:00 UTC",
      "source": "Halcyon listing notice and the NOVA white paper v1.3",
      "announced": "Announced 15 Oct 2026, 09:00 UTC",
      "pairsLabel": "Trading pairs",
      "pairs": [
        "NOVA/USDT",
        "NOVA/USD",
        "NOVA/EUR",
        "NOVA/BTC",
        "NOVA/ETH",
        "NOVA/GBP"
      ],
      "promisesLabel": "What the project promises",
      "promises": "A public roadmap with quarterly reports, and a fixed supply of 100 million tokens as set out in the white paper.",
      "notLabel": "What it does not promise",
      "notPromised": "No return, no future price and no listing on other venues. Delivery dates can slip.",
      "cta": {
        "label": "Read the listing notice",
        "detail": "halcyon.example/nova"
      },
      "riskWarning": "Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.",
      "notAdvice": "Listing a token is not a recommendation to buy it, and it says nothing about its future price.",
      "disclaimer": "This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The offeror is solely responsible for it.",
      "look": {
        "logo": "auto",
        "pace": "standard",
        "align": "start",
        "theme": "brand",
        "corners": "square",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "NOVA lists on Halcyon on 24 October at 12:00 UTC",
      "captionTiny": "NOVA, Nova Protocol, starts trading on Halcyon on 24 Oct 2026 at 12:00 UTC. Crypto is high risk: you could lose all you invest.",
      "captionShort": "Nova Protocol (NOVA) starts trading on Halcyon on 24 October 2026 at 12:00 UTC against USDT, USD, EUR, BTC, ETH and GBP. The project promises a public roadmap and a fixed supply; it promises no return and no price. Not a recommendation. Don't invest unless you're prepared to lose all the money you invest.",
      "captionMedium": "New listing: Nova Protocol (NOVA) starts trading on Halcyon on 24 October 2026 at 12:00 UTC, with pairs against USDT, USD, EUR, BTC, ETH and GBP. What the project promises: a public roadmap with quarterly reports and a fixed supply of 100 million tokens, as set out in its white paper. What it does not promise: any return, any future price, a listing on other venues, or fixed delivery dates. Listing a token is not a recommendation to buy it. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.",
      "captionLong": "New listing: Nova Protocol (NOVA) starts trading on Halcyon on 24 October 2026 at 12:00 UTC, announced on 15 October at 09:00 UTC. It will trade against USDT, USD, EUR, BTC, ETH and GBP. What the project promises, in its own terms from the NOVA white paper v1.3: a public roadmap with quarterly reports and a fixed supply of 100 million tokens. What it does not promise: any return, any future price, a listing on other venues, or fixed delivery dates, which can slip. Read the full listing notice before you decide anything. Listing a token is not a recommendation to buy it, and it says nothing about its future price. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union.",
      "hashtags": [
        "newlisting",
        "crypto",
        "nova",
        "cryptoexchange",
        "tokenlisting"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.