Pharmacies (Community pharmacies), Opening hours 1.0.0
| Template | Pharmacies (Community pharmacies), tpl_79f6dc8bc66f |
|---|---|
| Variant | Opening hours |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 9 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
This week's opening hours day by day: each day's weekday and date, its hours and a mark that you are open or closed, an exception such as a bank holiday or a short Saturday marked on its day, all on the first frame. Each day is lit in turn, then the button and your pharmacist. Add the mandatory text if a medicine is shown. Almost half a second more per day. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the title, the week, each day with its date, hours, closed mark and exception, the closed word, the note, the call to action and the mandatory text where sent. | |
clipData.section | text | up to 28 characters | Section: What the post is, on a pill in the header, such as Opening hours. | |
clipData.title | text | yes | up to 56 characters | Title: The headline, such as Our opening hours this week. |
clipData.weekFrom | datetime | Week from: The first day of the week, shown under the title with the last day as one range, written the channel's way. Only the day is used. | ||
clipData.weekUntil | datetime | Week until: The last day of the week. | ||
clipData.days | list | yes | at least 1, up to 7 | Days: Up to seven days, in the order you want them read. Each shows its weekday and date, its hours, and a mark that it is open or closed; an exception (a holiday, a short Saturday) is marked on its day. Each adds almost half a second. |
clipData.days[] | group | Day | ||
clipData.days[].date | datetime | yes | Date: The day, as a date with its offset such as 2026-10-19T00:00:00+02:00. Only the day is used: the weekday and the date are written the channel's way. | |
clipData.days[].hours | text | up to 44 characters | Hours: When you are open that day, as you want it read, such as 8:30 am to 6:30 pm, or 8:30 am to 12:30 pm and 2:30 pm to 6:30 pm. Leave out for a closed day and tick Closed. | |
clipData.days[].closed | boolean | Closed: Tick for a day you are closed: its mark turns to a cross and, if Hours is empty, it says the Closed word below. | ||
clipData.days[].note | text | up to 32 characters | Exception: Marks the day as an exception on a pill under its hours, such as Bank holiday or Open until 8 pm. | |
clipData.closedLabel | text | up to 16 characters | Closed word: The word on a closed day that has no hours, such as Closed. | |
clipData.footnote | text | up to 120 characters | Note: A sentence in a soft card under the days, such as how to reach the night service or that the week after is different. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as your address or phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 56 characters | Line under it: An address, a phone number, a web address. | |
clipData.mandatory | text | up to 320 characters | Mandatory text: Optional here, because no medicine is shown. Send it if the clip names or shows one: the words the law asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "What the post is, on a pill in the header, such as Opening hours."
},
"title": {
"type": "string",
"maxLength": 56,
"title": "Title",
"description": "The headline, such as Our opening hours this week."
},
"weekFrom": {
"type": "string",
"format": "date-time",
"title": "Week from",
"description": "The first day of the week, shown under the title with the last day as one range, written the channel's way. Only the day is used."
},
"weekUntil": {
"type": "string",
"format": "date-time",
"title": "Week until",
"description": "The last day of the week."
},
"days": {
"type": "array",
"items": {
"type": "object",
"properties": {
"date": {
"type": "string",
"format": "date-time",
"title": "Date",
"description": "The day, as a date with its offset such as 2026-10-19T00:00:00+02:00. Only the day is used: the weekday and the date are written the channel's way."
},
"hours": {
"type": "string",
"maxLength": 44,
"title": "Hours",
"description": "When you are open that day, as you want it read, such as 8:30 am to 6:30 pm, or 8:30 am to 12:30 pm and 2:30 pm to 6:30 pm. Leave out for a closed day and tick Closed."
},
"closed": {
"type": "boolean",
"title": "Closed",
"description": "Tick for a day you are closed: its mark turns to a cross and, if Hours is empty, it says the Closed word below."
},
"note": {
"type": "string",
"maxLength": 32,
"title": "Exception",
"description": "Marks the day as an exception on a pill under its hours, such as Bank holiday or Open until 8 pm."
}
},
"required": [
"date"
],
"additionalProperties": false,
"title": "Day"
},
"minItems": 1,
"maxItems": 7,
"title": "Days",
"description": "Up to seven days, in the order you want them read. Each shows its weekday and date, its hours, and a mark that it is open or closed; an exception (a holiday, a short Saturday) is marked on its day. Each adds almost half a second."
},
"closedLabel": {
"type": "string",
"maxLength": 16,
"title": "Closed word",
"description": "The word on a closed day that has no hours, such as Closed."
},
"footnote": {
"type": "string",
"maxLength": 120,
"title": "Note",
"description": "A sentence in a soft card under the days, such as how to reach the night service or that the week after is different."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Line under it",
"description": "An address, a phone number, a web address."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as your address or phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "Optional here, because no medicine is shown. Send it if the clip names or shows one: the words the law asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"title",
"days"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the title, the week, each day with its date, hours, closed mark and exception, the closed word, the note, the call to action and the mandatory text where sent."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "What the post is, on a pill in the header, such as Opening hours."
},
"title": {
"type": "string",
"maxLength": 56,
"title": "Title",
"description": "The headline, such as Our opening hours this week."
},
"weekFrom": {
"type": "string",
"format": "date-time",
"title": "Week from",
"description": "The first day of the week, shown under the title with the last day as one range, written the channel's way. Only the day is used."
},
"weekUntil": {
"type": "string",
"format": "date-time",
"title": "Week until",
"description": "The last day of the week."
},
"days": {
"type": "array",
"items": {
"type": "object",
"properties": {
"date": {
"type": "string",
"format": "date-time",
"title": "Date",
"description": "The day, as a date with its offset such as 2026-10-19T00:00:00+02:00. Only the day is used: the weekday and the date are written the channel's way."
},
"hours": {
"type": "string",
"maxLength": 44,
"title": "Hours",
"description": "When you are open that day, as you want it read, such as 8:30 am to 6:30 pm, or 8:30 am to 12:30 pm and 2:30 pm to 6:30 pm. Leave out for a closed day and tick Closed."
},
"closed": {
"type": "boolean",
"title": "Closed",
"description": "Tick for a day you are closed: its mark turns to a cross and, if Hours is empty, it says the Closed word below."
},
"note": {
"type": "string",
"maxLength": 32,
"title": "Exception",
"description": "Marks the day as an exception on a pill under its hours, such as Bank holiday or Open until 8 pm."
}
},
"required": [
"date"
],
"additionalProperties": false,
"title": "Day"
},
"minItems": 1,
"maxItems": 7,
"title": "Days",
"description": "Up to seven days, in the order you want them read. Each shows its weekday and date, its hours, and a mark that it is open or closed; an exception (a holiday, a short Saturday) is marked on its day. Each adds almost half a second."
},
"closedLabel": {
"type": "string",
"maxLength": 16,
"title": "Closed word",
"description": "The word on a closed day that has no hours, such as Closed."
},
"footnote": {
"type": "string",
"maxLength": 120,
"title": "Note",
"description": "A sentence in a soft card under the days, such as how to reach the night service or that the week after is different."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Line under it",
"description": "An address, a phone number, a web address."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as your address or phone number."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "Optional here, because no medicine is shown. Send it if the clip names or shows one: the words the law asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the title, the week, each day with its date, hours, closed mark and exception, the closed word, the note, the call to action and the mandatory text where sent."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
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"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_79f6dc8bc66f?variant=Opening%20hours&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Opening hours",
"title": "Our opening hours this week",
"weekFrom": "2026-10-19T00:00:00+02:00",
"weekUntil": "2026-10-25T00:00:00+01:00",
"days": [
{
"date": "2026-10-19T00:00:00+02:00",
"hours": "8:30 am to 6:30 pm"
},
{
"date": "2026-10-20T00:00:00+02:00",
"hours": "8:30 am to 6:30 pm"
},
{
"date": "2026-10-21T00:00:00+02:00",
"note": "Half day",
"hours": "8:30 am to 1:00 pm"
},
{
"date": "2026-10-22T00:00:00+02:00",
"hours": "8:30 am to 6:30 pm"
},
{
"date": "2026-10-23T00:00:00+02:00",
"hours": "8:30 am to 6:30 pm"
},
{
"date": "2026-10-24T00:00:00+02:00",
"note": "Saturday service",
"hours": "9:00 am to 1:00 pm"
},
{
"date": "2026-10-25T00:00:00+01:00",
"hours": "",
"closed": true
}
],
"closedLabel": "Closed",
"footnote": "Out of hours, the night service is on the door and on our website.",
"cta": {
"label": "Come and see us",
"detail": "Lindenstraße 12 · 0761 123 45 67"
},
"mandatory": "",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Our opening hours this week",
"captionTiny": "Our opening hours this week, 19 to 25 October. Half day on Wednesday, Saturday service 9 am to 1 pm.",
"captionShort": "Our opening hours this week, 19 to 25 October: Monday, Tuesday, Thursday and Friday 8:30 am to 6:30 pm, Wednesday 8:30 am to 1 pm, Saturday service 9 am to 1 pm, and closed on Sunday. Out of hours, the night service is on the door and on our website.",
"captionMedium": "Our opening hours this week, 19 to 25 October. Monday, Tuesday, Thursday and Friday we are open 8:30 am to 6:30 pm. On Wednesday we close at 1 pm, and on Saturday our service runs from 9 am to 1 pm. On Sunday we are closed. Out of hours, the pharmacy on duty is on our door and on our website. You will find us at Lindenstraße 12, or ring 0761 123 45 67 if you are not sure.",
"captionLong": "Our opening hours this week, 19 to 25 October. Monday, Tuesday, Thursday and Friday we are open 8:30 am to 6:30 pm. On Wednesday we close at 1 pm because the team has its training afternoon, and on Saturday our service runs from 9 am to 1 pm. On Sunday we are closed. Out of hours, the pharmacy on duty is on our door and on our website, and we post it here every week too. You will find us at Lindenstraße 12, and you can ring us on 0761 123 45 67 if you are not sure whether we are open, or whether we have what you need. Save this post for the week.",
"hashtags": [
"openinghours",
"apotheke",
"pharmacy",
"communitypharmacy",
"thisweek"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.