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Pharmacies (Community pharmacies), Vaccinations 1.0.0

TemplatePharmacies (Community pharmacies), tpl_79f6dc8bc66f
VariantVaccinations
Version1.0.0, the newest: what a channel following this variant draws
Shapes9x16, 4x5, 1x1, 16x9, 2x3
Length8 seconds

Example video​

The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.

What it accepts​

A vaccination campaign: up to six jabs, each on a card with who it is for, from when it is offered and whether people need an appointment, then how to book, all on the first frame. Each jab is lit in turn, then the button and your pharmacist. Where a jab names a vaccine product, send the mandatory text, which stays on screen throughout. Half a second more per jab. metaData is never drawn.

FieldTypeRequiredLimitWhat it is
clipDatagroupyesClip data: Everything drawn in the clip: the section, the title and the line under it, each jab with its name, vaccine, who it is for, when it is offered and whether you need an appointment, how to book, the call to action and the mandatory text.
clipData.sectiontextup to 28 charactersSection: What the post is, on a pill in the header, such as Vaccinations.
clipData.titletextyesup to 56 charactersTitle: The campaign's headline, such as Your autumn jabs.
clipData.introtextup to 100 charactersLine under the title: A short line under the title, in your own words.
clipData.fromLabeltextup to 16 charactersFrom word: The word before the date a jab is offered from, such as From.
clipData.jabslistyesat least 1, up to 6Jabs: Up to six vaccinations you offer, each on a card with who it is for, from when it is offered and whether you need an appointment. Each adds half a second.
clipData.jabs[]groupJab
clipData.jabs[].nametextyesup to 32 charactersName: What people call it, such as Flu jab or Shingles vaccination.
clipData.jabs[].vaccinetextup to 48 charactersVaccine: The vaccine product, only if you name one. Naming a product means the mandatory text below must be sent.
clipData.jabs[].whotextup to 80 charactersWho it is for: Who can have it, in the words the vaccine's licence or the health service allows, such as People aged 60 and over.
clipData.jabs[].fromdatetimeOffered from: The first day it is offered, as a date with its offset. Only the day is shown, with the From word before it.
clipData.jabs[].accesstextup to 40 charactersAppointment: Whether people need an appointment, in your words, such as No appointment needed or Book a slot.
clipData.jabs[].walkInbooleanNo appointment needed: Tick if people can walk in: the card shows a footprints mark instead of the booking mark.
clipData.bookgroupHow to book: How people book, in a soft card under the jabs.
clipData.book.labeltextup to 24 charactersLabel: The small line above it, such as How to book.
clipData.book.texttextup to 160 charactersHow: The ways to book: a phone number, the counter, a web address.
clipData.ctagroupCall to action: The button at the end and the line under it, such as your phone number or the web address to book.
clipData.cta.labeltextyesup to 28 charactersButton: What the button says.
clipData.cta.detailtextup to 56 charactersLine under it: A phone number, an address, a web address.
clipData.mandatorytextup to 320 charactersMandatory text: Required by law wherever a jab names a vaccine product (the Vaccine key): send the words your country asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke. In the UK: Always read the label.
clipData.lookgroupLook: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start.
clipData.look.themeenumbrand, light, dark, boldTheme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.paceenumcalm, standard, punchyPace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.cornersenumsquare, soft, roundCorners: The shape of cards, pictures and buttons.
clipData.look.alignenumstart, centreText alignment: Where the text lines up.
clipData.look.logoenumauto, freeLogo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSizeenumauto, small, largeLogo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaDatagroupMeta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.titletextup to 100 charactersTitle: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTinytextup to 200 charactersTiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShorttextup to 500 charactersShort description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMediumtextup to 1500 charactersMedium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLongtextup to 4000 charactersLong description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtagslistup to 15Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]textup to 60 charactersHashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "What the post is, on a pill in the header, such as Vaccinations."
},
"title": {
"type": "string",
"maxLength": 56,
"title": "Title",
"description": "The campaign's headline, such as Your autumn jabs."
},
"intro": {
"type": "string",
"maxLength": 100,
"title": "Line under the title",
"description": "A short line under the title, in your own words."
},
"fromLabel": {
"type": "string",
"maxLength": 16,
"title": "From word",
"description": "The word before the date a jab is offered from, such as From."
},
"jabs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 32,
"title": "Name",
"description": "What people call it, such as Flu jab or Shingles vaccination."
},
"vaccine": {
"type": "string",
"maxLength": 48,
"title": "Vaccine",
"description": "The vaccine product, only if you name one. Naming a product means the mandatory text below must be sent."
},
"who": {
"type": "string",
"maxLength": 80,
"title": "Who it is for",
"description": "Who can have it, in the words the vaccine's licence or the health service allows, such as People aged 60 and over."
},
"from": {
"type": "string",
"format": "date-time",
"title": "Offered from",
"description": "The first day it is offered, as a date with its offset. Only the day is shown, with the From word before it."
},
"access": {
"type": "string",
"maxLength": 40,
"title": "Appointment",
"description": "Whether people need an appointment, in your words, such as No appointment needed or Book a slot."
},
"walkIn": {
"type": "boolean",
"title": "No appointment needed",
"description": "Tick if people can walk in: the card shows a footprints mark instead of the booking mark."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Jab"
},
"minItems": 1,
"maxItems": 6,
"title": "Jabs",
"description": "Up to six vaccinations you offer, each on a card with who it is for, from when it is offered and whether you need an appointment. Each adds half a second."
},
"book": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 24,
"title": "Label",
"description": "The small line above it, such as How to book."
},
"text": {
"type": "string",
"maxLength": 160,
"title": "How",
"description": "The ways to book: a phone number, the counter, a web address."
}
},
"additionalProperties": false,
"title": "How to book",
"description": "How people book, in a soft card under the jabs."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Line under it",
"description": "A phone number, an address, a web address."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as your phone number or the web address to book."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "Required by law wherever a jab names a vaccine product (the Vaccine key): send the words your country asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke. In the UK: Always read the label."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"required": [
"title",
"jabs"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the title and the line under it, each jab with its name, vaccine, who it is for, when it is offered and whether you need an appointment, how to book, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 28,
"title": "Section",
"description": "What the post is, on a pill in the header, such as Vaccinations."
},
"title": {
"type": "string",
"maxLength": 56,
"title": "Title",
"description": "The campaign's headline, such as Your autumn jabs."
},
"intro": {
"type": "string",
"maxLength": 100,
"title": "Line under the title",
"description": "A short line under the title, in your own words."
},
"fromLabel": {
"type": "string",
"maxLength": 16,
"title": "From word",
"description": "The word before the date a jab is offered from, such as From."
},
"jabs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 32,
"title": "Name",
"description": "What people call it, such as Flu jab or Shingles vaccination."
},
"vaccine": {
"type": "string",
"maxLength": 48,
"title": "Vaccine",
"description": "The vaccine product, only if you name one. Naming a product means the mandatory text below must be sent."
},
"who": {
"type": "string",
"maxLength": 80,
"title": "Who it is for",
"description": "Who can have it, in the words the vaccine's licence or the health service allows, such as People aged 60 and over."
},
"from": {
"type": "string",
"format": "date-time",
"title": "Offered from",
"description": "The first day it is offered, as a date with its offset. Only the day is shown, with the From word before it."
},
"access": {
"type": "string",
"maxLength": 40,
"title": "Appointment",
"description": "Whether people need an appointment, in your words, such as No appointment needed or Book a slot."
},
"walkIn": {
"type": "boolean",
"title": "No appointment needed",
"description": "Tick if people can walk in: the card shows a footprints mark instead of the booking mark."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Jab"
},
"minItems": 1,
"maxItems": 6,
"title": "Jabs",
"description": "Up to six vaccinations you offer, each on a card with who it is for, from when it is offered and whether you need an appointment. Each adds half a second."
},
"book": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 24,
"title": "Label",
"description": "The small line above it, such as How to book."
},
"text": {
"type": "string",
"maxLength": 160,
"title": "How",
"description": "The ways to book: a phone number, the counter, a web address."
}
},
"additionalProperties": false,
"title": "How to book",
"description": "How people book, in a soft card under the jabs."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Line under it",
"description": "A phone number, an address, a web address."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as your phone number or the web address to book."
},
"mandatory": {
"type": "string",
"maxLength": 320,
"title": "Mandatory text",
"description": "Required by law wherever a jab names a vaccine product (the Vaccine key): send the words your country asks for, on screen from the first frame to the last, set smaller rather than cut. In Germany: Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke. In the UK: Always read the label."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, standard pace, round corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the title and the line under it, each jab with its name, vaccine, who it is for, when it is offered and whether you need an appointment, how to book, the call to action and the mandatory text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
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"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}

Ask Reelwire for the same document yourself, without signing in:

curl "http://localhost:4000/v1/formats/template/tpl_79f6dc8bc66f?variant=Vaccinations&version=1.0.0"

Delivery JSON​

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Vaccinations",
"title": "Your autumn jabs are here",
"intro": "Book with a pharmacist you know.",
"fromLabel": "From",
"jabs": [
{
"who": "Everyone aged 60 and over and people with long-term conditions",
"from": "2026-10-05T09:00:00+01:00",
"name": "Flu jab",
"access": "No appointment needed",
"walkIn": true,
"vaccine": "Quadrivalent influenza vaccine"
},
{
"who": "People aged 75 and over and the immune-suppressed",
"from": "2026-10-12T09:00:00+01:00",
"name": "Covid-19 booster",
"access": "Book a slot with us",
"walkIn": false,
"vaccine": ""
},
{
"who": "People who turned 65 or 70 this year",
"from": "2026-11-02T09:00:00+00:00",
"name": "Shingles vaccination",
"access": "Book a slot with us",
"walkIn": false,
"vaccine": ""
}
],
"book": {
"text": "Ring 0761 123 45 67, ask at the counter or book at linden-apotheke.example.",
"label": "How to book"
},
"cta": {
"label": "Book your jab",
"detail": "0761 123 45 67 · linden-apotheke.example"
},
"mandatory": "Always read the label. Ask your pharmacist if this vaccine is right for you.",
"look": {
"logo": "auto",
"pace": "standard",
"align": "start",
"theme": "brand",
"corners": "round",
"logoSize": "auto"
}
},
"metaData": {
"title": "Your autumn jabs are here",
"captionTiny": "Autumn jabs at Linden-Apotheke: flu from 5 October, no appointment needed. Book the rest on 0761 123 45 67.",
"captionShort": "Your autumn jabs are here. The flu jab is available from 5 October with no appointment, the Covid-19 booster from 12 October and the shingles vaccination from 2 November, both by booking a slot with us. Ring 0761 123 45 67, ask at the counter or book online. Always read the label.",
"captionMedium": "Your autumn jabs are here, and you can have them with a pharmacist you know. The flu jab is available from 5 October for everyone aged 60 and over and people with long-term conditions, with no appointment needed. The Covid-19 booster follows from 12 October and the shingles vaccination from 2 November; for both, please book a slot. Ring 0761 123 45 67, ask at the counter or book online at linden-apotheke.example. Always read the label. Ask your pharmacist if this vaccine is right for you.",
"captionLong": "Your autumn jabs are here, and you can have them with a pharmacist you know. The flu jab is available from 5 October for everyone aged 60 and over and people with long-term conditions, with no appointment needed: just walk in during opening hours and we will take it from there. The Covid-19 booster follows from 12 October for people aged 75 and over and the immune-suppressed, and the shingles vaccination from 2 November for people who turned 65 or 70 this year; for both, please book a slot so that we can give you the time you need. Ring 0761 123 45 67, ask at the counter or book online at linden-apotheke.example. If you are not sure which jabs are right for you, ask us, that is what we are here for. Always read the label. Ask your pharmacist if this vaccine is right for you.",
"hashtags": [
"fluvaccine",
"vaccination",
"pharmacy",
"communitypharmacy",
"autumnjabs"
]
}
}
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.