Tech and industry (Automotive and mobility), Charging map

Chargers on a route or in an area: up to eight stations along a schematic route line, never a real map, each with its power in kW, its price per kWh with its date and whether it is free as sent at the time given. Each station is lit in turn, a charging picture pushing in slowly behind the title, then the button and the presenter. About one second longer per station.

Template	Tech and industry (Automotive and mobility), tpl_7f3dd9501cd9
Variant	Charging map
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	11 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

Chargers on a route or in an area: up to eight stations on a schematic route line, never a real map, each with its power, its price per kWh with its date and whether it is free at the time given. Each is lit in turn and long lists page, a charging picture pushing in slowly, then the dealer's or network's button. The legal line stays throughout. A second more per station. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the route or area, each station with its power, its price per kWh and its date, whether it is free at the time given, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Charging or Network.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the headline, such as Charging map.
clipData.headline	text	yes	up to 56 characters	Headline: The route or the area, set large in wide capitals, such as Fast chargers on the road to Cornwall. A long one takes more lines.
clipData.tagline	text		up to 90 characters	Line under the headline: One line under it, set in italics, such as how the stations were chosen.
clipData.picture	image		media:// file from the media library, alt text up to 120 characters	Picture: A picture from the media library, such as a charging station or the road, landscape with the subject in the middle and low in the frame. It fills the film window and pushes in slowly. Optional: without one the route carries the clip.
clipData.currency	text	yes	up to 3 characters	Currency: The currency of every price as a three-letter code, such as GBP, EUR or USD.
clipData.powerUnit	text	yes	up to 8 characters	Power unit: The unit of every station's power, set small after it, such as kW.
clipData.priceUnit	text	yes	up to 16 characters	Price unit: The unit of every price, set small after it, such as per kWh. A price is never shown without its unit.
clipData.statusLead	text	yes	up to 28 characters	Before the status time: The words before the time the availability was read, such as Availability at.
clipData.statusAt	datetime	yes		Availability read at: When each station's availability was read. Drawn with the words before it, over the list, so nobody takes a status for live that is not.
clipData.freeLabel	text	yes	up to 16 characters	Word for free: The word beside a station that is free at that time, such as Free now.
clipData.busyLabel	text	yes	up to 16 characters	Word for not free: The word beside a station that is not free at that time, such as In use.
clipData.stations	list	yes	up to 8	Stations: Up to eight stations, in the order of the route: the line between them is a diagram spaced evenly, not a map and not to scale. Each is lit in turn and the list pages where it is long. Each adds a second.
clipData.stations[]	group			Station
clipData.stations[].name	text	yes	up to 40 characters	Name: The station's name, such as Bristol Gateway.
clipData.stations[].place	text		up to 40 characters	Place: A short line under it, such as the town, the road or the services.
clipData.stations[].power	number	yes	from 0, 1 decimals	Power: The station's top charging power as a number, in the unit above.
clipData.stations[].price	number	yes	from 0, 3 decimals	Price: The price of a kilowatt-hour as a number, in the currency above, with as many decimals as it is sold at.
clipData.stations[].priceDate	datetime	yes		Price date: The day the price was set or last checked. Only the date is read, as written, and shown beside the price.
clipData.stations[].free	boolean	yes		Free at that time: Whether a charger is free at the time given above. Drawn as a light and the word you chose.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 300 characters	Legal line: Who runs the network or advertises it, its address and any line the law asks for, such as that prices include VAT and the date they apply. Shown in the bottom bar throughout; never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as that a station's power depends on the car.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the dark theme, calm, square corners, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_7f3dd9501cd9?variant=Charging%20map&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Charging",
      "kicker": "Charging map",
      "headline": "Fast chargers on the road to Cornwall",
      "tagline": "Eight stations between Bristol and Truro.",
      "picture": {
        "alt": "Soft waves of blue, violet and orange",
        "url": "media://example-image.jpg"
      },
      "currency": "GBP",
      "powerUnit": "kW",
      "priceUnit": "per kWh",
      "statusLead": "Availability at",
      "statusAt": "2026-10-12T14:05:00+01:00",
      "freeLabel": "Free now",
      "busyLabel": "In use",
      "stations": [
        {
          "free": true,
          "name": "Bristol Gateway",
          "place": "M5 junction 17",
          "power": 150,
          "price": 0.59,
          "priceDate": "2026-10-12T09:00:00+01:00"
        },
        {
          "free": false,
          "name": "Cullompton Services",
          "place": "M5 junction 28",
          "power": 150,
          "price": 0.59,
          "priceDate": "2026-10-12T09:00:00+01:00"
        },
        {
          "free": true,
          "name": "Exeter Park and Ride",
          "place": "Sowton",
          "power": 100,
          "price": 0.55,
          "priceDate": "2026-10-10T09:00:00+01:00"
        },
        {
          "free": true,
          "name": "Okehampton",
          "place": "Fore Street car park",
          "power": 50,
          "price": 0.49,
          "priceDate": "2026-10-10T09:00:00+01:00"
        },
        {
          "free": false,
          "name": "Bodmin Hub",
          "place": "A30",
          "power": 350,
          "price": 0.67,
          "priceDate": "2026-10-12T09:00:00+01:00"
        }
      ],
      "cta": {
        "label": "Plan your route",
        "detail": "voltway.example/map"
      },
      "legal": "Voltway Charging Ltd, 2 Harbour Road, Bristol BS1 5TT. Prices include VAT and are correct on the date shown beside each; they can change without notice. Availability is shown as at the time given.",
      "footnote": "Charging speed depends on your car and the battery's temperature.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "dark",
        "corners": "square",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Fast chargers on the road to Cornwall",
      "captionTiny": "Five fast chargers between Bristol and Cornwall, from 49p per kWh, with the price date and availability shown.",
      "captionShort": "Planning a trip to Cornwall? Five fast chargers on the way: Bristol Gateway, Cullompton Services, Exeter Park and Ride, Okehampton and Bodmin Hub, from 50 to 350 kW and from 49p to 67p per kWh, prices correct on the dates shown. See which are free right now in our app.",
      "captionMedium": "Planning a trip to Cornwall? Here are five fast chargers on the way, in order: Bristol Gateway on the M5 at junction 17 (150 kW, 59p per kWh), Cullompton Services (150 kW, 59p), Exeter Park and Ride (100 kW, 55p), Okehampton (50 kW, 49p) and Bodmin Hub on the A30 (350 kW, 67p). Prices include VAT and are correct on the dates shown beside each; availability was read at 14:05 on 12 October and changes all the time. Plan your route at voltway.example/map. Charging speed depends on your car and the battery's temperature.",
      "captionLong": "Planning a trip to Cornwall? Here are five fast chargers on the way, in order of the route: Bristol Gateway on the M5 at junction 17 (up to 150 kW, 59p per kWh), Cullompton Services at junction 28 (150 kW, 59p per kWh), Exeter Park and Ride at Sowton (100 kW, 55p per kWh), Okehampton in the Fore Street car park (50 kW, 49p per kWh) and Bodmin Hub on the A30 (up to 350 kW, 67p per kWh). Prices include VAT and are correct on the date shown beside each; they can change without notice. Availability was read at 14:05 on 12 October and changes all the time, so check the app before you set off. Plan your route at voltway.example/map. Charging speed depends on your car and the battery's temperature. Voltway Charging Ltd, 2 Harbour Road, Bristol BS1 5TT.",
      "hashtags": [
        "evcharging",
        "electriccar",
        "roadtrip",
        "cornwall",
        "fastcharging"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.