Tech and industry (Automotive and mobility), Used car of the week

The used car of the week: its picture full bleed between letterbox bars and pushing in slowly, its model in wide capitals with the year, the price with what it includes, its mileage and facts, and up to six features ticked off, complete on the first frame. Each feature is then told on a card of its own, before the dealer's button and the presenter. The consumption and emissions line and the legal line stand throughout. About one and a half seconds longer per feature.

Template	Tech and industry (Automotive and mobility), tpl_7f3dd9501cd9
Variant	Used car of the week
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	15 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

The used car of the week as a dealer's film shows it: its picture between letterbox bars and pushing in slowly, its model and year in wide capitals, the price with what it includes, its mileage and facts, and up to six features ticked off. Each feature is then told on a card, before the dealer's button. The consumption and legal lines stay throughout. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the car's name, year and picture, its price and what it includes, its mileage and facts, its features, the dealer, the consumption and emissions line, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Used cars or Approved used.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the name, such as Used car of the week.
clipData.model	text	yes	up to 40 characters	Model: The model's name and version, set large in wide capitals, such as Corvane Pico 1.2 Hybrid.
clipData.year	text	yes	up to 40 characters	Year: The year, set under the name in spaced capitals, such as 2023 or Registered March 2023.
clipData.tagline	text		up to 90 characters	Line under the name: One line on the car, set in italics under its name.
clipData.picture	image	yes	media:// file from the media library, alt text up to 120 characters	Picture of the car: The car itself, from the media library: a landscape photograph with the car in the middle, low in the frame, works best. It fills the film window and pushes in slowly; the clip places the car so it is never cropped off. Show the car the price is for.
clipData.price	group	yes		Price: The price, and what it includes. A price is never shown without what it includes.
clipData.price.lead	text		up to 16 characters	Before the price: A word set small before the price, such as Now.
clipData.price.amount	number	yes	from 0, 2 decimals	Price: The price as a number, set the way the channel's language writes it, in the currency below.
clipData.price.currency	text	yes	up to 3 characters	Currency: The price's currency as a three-letter code, such as EUR, GBP or USD.
clipData.price.includes	text	yes	up to 140 characters	What the price includes: What the price includes and leaves out, under it, such as Including a 12-month warranty, a full valet and VAT. Required: a car's price never stands without it. Never cut.
clipData.mileage	group	yes		Mileage: The mileage on the clock, set as a figure under the price with its unit.
clipData.mileage.label	text	yes	up to 20 characters	What it is: The word set over the figure, such as Mileage.
clipData.mileage.value	number	yes	from 0, 0 decimals	Mileage: The mileage as a number, such as 18400, set the way the channel's language writes it.
clipData.mileage.unit	text		up to 12 characters	Unit: Set small after the figure, such as miles or km.
clipData.facts	list		up to 2	Further facts: Up to two more facts set beside the mileage, such as the number of owners or the months of warranty left.
clipData.facts[]	group			Fact
clipData.facts[].label	text	yes	up to 20 characters	What it is: The word set over the fact, such as Owners.
clipData.facts[].value	number		1 decimals	Figure: The figure itself. Leave it out to set words in its place below.
clipData.facts[].valueText	text		up to 20 characters	Fact in words: Set as written in place of a figure, such as Full history.
clipData.facts[].unit	text		up to 12 characters	Unit: Set small after the figure, such as months.
clipData.features	list		up to 6	Features: Up to six features, ticked off on the first frame by their titles, then each told on a card of its own with its line. Each adds about a second and a half.
clipData.features[]	group			Feature
clipData.features[].title	text	yes	up to 32 characters	Feature: A short title, such as Heated seats.
clipData.features[].line	text		up to 80 characters	Line: One line on it, set in italics on its card.
clipData.dealer	group	yes		Dealer: Where the car is: the dealer and its place. Shown under the features, then on the closing card.
clipData.dealer.name	text	yes	up to 60 characters	Dealer: The dealer's name, such as Arden Motor Group.
clipData.dealer.place	text		up to 60 characters	Place: The branch or town, such as Bristol, 14 Quayside.
clipData.consumption	text	yes	up to 300 characters	Consumption and emissions: The official figures for the car shown: combined fuel or energy consumption, CO2 emissions, the test cycle and, where the law asks, the CO2 class. Shown first in the bottom bar from the first frame to the last; never cut.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 300 characters	Legal line: Who is advertising: the dealer, its address and any line the law asks for, such as the date the price applies. Shown in the bottom bar from the first frame to the last; never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the dark theme, calm, square corners, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_7f3dd9501cd9?variant=Used%20car%20of%20the%20week&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Used cars",
      "kicker": "Used car of the week",
      "model": "Corvane Pico Hybrid",
      "year": "2023",
      "tagline": "One careful owner and a full service history.",
      "picture": {
        "alt": "Soft waves of blue, violet and orange",
        "url": "media://example-image.jpg"
      },
      "price": {
        "lead": "Now",
        "amount": 13950,
        "currency": "GBP",
        "includes": "Including a 12-month warranty, a full valet and VAT"
      },
      "mileage": {
        "unit": "miles",
        "label": "Mileage",
        "value": 18400
      },
      "facts": [
        {
          "label": "Owners",
          "value": 1
        },
        {
          "unit": "months",
          "label": "Warranty",
          "value": 12
        }
      ],
      "features": [
        {
          "line": "Warm in a minute on a frosty morning.",
          "title": "Heated front seats"
        },
        {
          "line": "A clear picture of what is behind you.",
          "title": "Reversing camera"
        },
        {
          "line": "Your maps and music on the dashboard screen.",
          "title": "Apple CarPlay and Android Auto"
        },
        {
          "line": "Keeps its distance on the motorway.",
          "title": "Adaptive cruise control"
        },
        {
          "line": "Every service stamped at a franchised dealer.",
          "title": "Two keys, full service history"
        },
        {
          "line": "Sixteen-inch alloys, unmarked.",
          "title": "Alloy wheels"
        }
      ],
      "dealer": {
        "name": "Arden Motor Group",
        "place": "Bristol, 14 Quayside"
      },
      "consumption": "Corvane Pico 1.2 Hybrid: combined fuel consumption 4.4 l/100 km, CO2 emissions 100 g/km, CO2 class C (WLTP).",
      "cta": {
        "label": "See it in person",
        "detail": "arden-motors.example/used"
      },
      "legal": "Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA. Used cars are sold subject to availability; the price is correct at 1 October 2026.",
      "footnote": "Photograph is of the car advertised.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "dark",
        "corners": "square",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Used car of the week: the Corvane Pico Hybrid",
      "captionTiny": "Used car of the week: a 2023 Corvane Pico Hybrid, 18,400 miles, £13,950 with a 12-month warranty. See it in Bristol.",
      "captionShort": "Our used car of the week is a 2023 Corvane Pico Hybrid with 18,400 miles on the clock and one careful owner. £13,950, including a 12-month warranty, a full valet and VAT. See it at Arden Motor Group in Bristol.",
      "captionMedium": "Our used car of the week is a 2023 Corvane Pico Hybrid: 18,400 miles, one owner and a full service history. Heated front seats, a reversing camera, Apple CarPlay and Android Auto, adaptive cruise control and alloy wheels. £13,950, including a 12-month warranty, a full valet and VAT. Combined fuel consumption 4.4 l/100 km, CO2 emissions 100 g/km, CO2 class C (WLTP). See it at Arden Motor Group, 14 Quayside, Bristol.",
      "captionLong": "Our used car of the week is a 2023 Corvane Pico Hybrid: 18,400 miles on the clock, one careful owner and a full service history. It comes with heated front seats, a reversing camera, Apple CarPlay and Android Auto, adaptive cruise control, two keys and sixteen-inch alloy wheels. The price is £13,950, including a 12-month warranty, a full valet and VAT. Combined fuel consumption 4.4 l/100 km, CO2 emissions 100 g/km, CO2 class C (WLTP). Come and see it in our Bristol showroom, or book a viewing online. Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA. Used cars are sold subject to availability; the price is correct at 1 October 2026. Photograph is of the car advertised.",
      "hashtags": [
        "usedcar",
        "usedcars",
        "carsforsale",
        "hybridcar",
        "bristol"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.