Tech and industry (Automotive and mobility), Range

A car's range in two conditions, or two models side by side, drawn as two meters: the model's picture between letterbox bars, its name in wide capitals, and for each range its figure, a meter to a length the content sets, the conditions it was measured in and its test cycle, complete on the first frame. Each meter is then told in turn, drawing again as its figure counts, before the button and the presenter. The consumption lines and the legal line stand throughout. About two seconds longer per range.

Template	Tech and industry (Automotive and mobility), tpl_7f3dd9501cd9
Variant	Range
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	10 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

A car's range in two conditions, or two models side by side: its picture between letterbox bars, its name in wide capitals and up to two ranges as meters, each with the conditions and test cycle it was measured on. Each meter is then told in turn, before the dealer's button. Consumption and legal lines stay throughout. Nearly two seconds more per range. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the model's name and picture, its ranges with the conditions and test cycles they were measured in, the consumption and emissions line, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Showroom or Electric cars.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the name, such as Winter against summer.
clipData.model	text	yes	up to 40 characters	Model: The model's name, set large in wide capitals, such as Corvane Lumen. For a comparison of two models, a title such as Lumen against Pico.
clipData.tagline	text		up to 90 characters	Line under the name: One line under the name, set in italics.
clipData.picture	image	yes	media:// file from the media library, alt text up to 120 characters	Picture of the model: The car, from the media library: a landscape photograph with the car in the middle, low in the frame, works best. It fills the film window and pushes in slowly; the clip places the car so it is never cropped off.
clipData.ranges	list	yes	up to 2	Ranges: Up to two ranges, each drawn as a meter with its figure: winter and summer, or one for each of two models. Each carries the conditions it was measured in and its test cycle, both required. Each adds nearly two seconds.
clipData.ranges[]	group			Range
clipData.ranges[].label	text	yes	up to 36 characters	What it is: What the meter stands for, such as Summer or Winter, or the name of a model.
clipData.ranges[].value	number	yes	from 0, 1 decimals	Range: The range as a number, such as 520. Never worked out by the clip.
clipData.ranges[].unit	text		up to 12 characters	Unit: Set small after the figure, such as km or miles.
clipData.ranges[].conditions	text	yes	up to 120 characters	Conditions: The conditions it was measured in, under the meter, such as 23 C outside, cabin heating off, 19-inch wheels. Required; never cut.
clipData.ranges[].basis	text	yes	up to 80 characters	Test cycle: How the figure was measured: its test cycle, such as WLTP combined or EPA estimate. Required; never cut.
clipData.scale	number		from 1, 0 decimals	Meter length: The range, in the unit above, that a full meter stands for, such as 600. Both meters share it, so their lengths compare honestly. The clip works nothing out from it, and shows it at the end of the meters.
clipData.consumption	text	yes	up to 300 characters	Consumption and emissions: The official figures for the model shown: combined fuel or energy consumption, CO2 emissions, the test cycle and, where the law asks, the CO2 class. Shown first in the bottom bar from the first frame to the last; never cut.
clipData.consumptionB	text		up to 300 characters	Consumption of the second model: When the two meters are two models, the second model's consumption and emissions in the same way, set under the first. Leave out when both meters are one model.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 300 characters	Legal line: Who is advertising: the dealer or maker, its address and any line the law asks for. Shown in the bottom bar from the first frame to the last; never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as that the model shown has optional extras.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the dark theme, calm, square corners, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_7f3dd9501cd9?variant=Range&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Electric cars",
      "kicker": "Winter against summer",
      "model": "Corvane Lumen",
      "tagline": "How far it goes when the weather changes.",
      "picture": {
        "alt": "Soft waves of blue, violet and orange",
        "url": "media://example-image.jpg"
      },
      "ranges": [
        {
          "unit": "km",
          "basis": "WLTP combined",
          "label": "Summer",
          "value": 520,
          "conditions": "23 C outside, mild weather, cabin heating off"
        },
        {
          "unit": "km",
          "basis": "WLTP combined, cold-weather test",
          "label": "Winter",
          "value": 410,
          "conditions": "Minus 5 C outside, cabin heated to 21 C"
        }
      ],
      "scale": 600,
      "consumption": "Corvane Lumen Long Range: combined energy consumption 15.8 kWh/100 km, CO2 emissions 0 g/km, CO2 class A (WLTP).",
      "consumptionB": "",
      "cta": {
        "label": "Book a test drive",
        "detail": "arden-motors.example/lumen"
      },
      "legal": "Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA. Authorised Corvane retailer. Range varies with temperature, driving style and load.",
      "footnote": "Model shown with optional metallic paint and 20-inch wheels.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "dark",
        "corners": "square",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Winter range against summer range: the Corvane Lumen",
      "captionTiny": "How far does the Corvane Lumen go in winter? 410 km in the cold, 520 km in mild weather (WLTP). Book a test drive.",
      "captionShort": "Range changes with the weather, and we would rather show you how. The Corvane Lumen: up to 520 km in mild weather and 410 km in the cold, both on the WLTP combined cycle. Book your test drive at Arden Motor Group in Bristol.",
      "captionMedium": "Range changes with the weather. The Corvane Lumen goes up to 520 km in mild weather (23 C outside, cabin heating off) and 410 km in the cold (minus 5 C outside, cabin heated to 21 C), both measured on the WLTP combined cycle. Combined energy consumption 15.8 kWh/100 km, CO2 emissions 0 g/km, CO2 class A (WLTP). Book a test drive at Arden Motor Group, 14 Quayside, Bristol.",
      "captionLong": "Range changes with the weather, and a good dealer tells you how. The Corvane Lumen goes up to 520 km in mild weather (23 C outside, cabin heating off) and 410 km in the cold (minus 5 C outside, cabin heated to 21 C), both measured on the WLTP combined cycle. Combined energy consumption 15.8 kWh/100 km, CO2 emissions 0 g/km, CO2 class A (WLTP). Range varies with temperature, driving style and load. Come and see it in our Bristol showroom, or book a test drive online and we will have one charged and ready for you. Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA, authorised Corvane retailer. Model shown with optional metallic paint and 20-inch wheels.",
      "hashtags": [
        "electriccar",
        "ev",
        "evrange",
        "wintercharging",
        "testdrive"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.