Tech and industry (Automotive and mobility), Recall notice

A safety recall, calm and factual: the part in wide capitals, the models and years affected (up to six), the risk in a sentence, what to do, then the reference number and the line to call as credits. Nothing sells: the light and the push-in are restrained and no price leads. The maker's own words and legal line stand in the bottom bar throughout. A little longer per model affected.

Template	Tech and industry (Automotive and mobility), tpl_7f3dd9501cd9
Variant	Recall notice
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	13 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

A safety recall, calm and factual: the part in wide capitals with the risk under it, the models and years affected as a list, then what to do on a card, with the reference number and the line to call as credits throughout. Nothing sells: the light and push-in are restrained. The maker's legal line stays on every frame. Eleven seconds, half a second more per model. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the part and the risk, the models and years affected, what to do, the reference number and the line to call, an optional button and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Safety notice.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the part, such as Safety recall.
clipData.part	text	yes	up to 60 characters	Part: The part the recall is about, set large in wide capitals, such as Rear seat belt buckles. A long one takes more lines.
clipData.risk	text	yes	up to 160 characters	The risk: The risk in one sentence, set in italics under the part, in the maker's own words.
clipData.picture	image		media:// file from the media library, alt text up to 120 characters	Picture: A picture of an affected model from the media library, landscape with the car in the middle and low in the frame, so owners know it again. It pushes in very slowly. Optional: without one the words carry the notice.
clipData.modelsLabel	text	yes	up to 28 characters	Heading of the models: The small heading over the list of models, such as Affected models.
clipData.models	list	yes	up to 6	Models and years: Up to six models affected, each with the years it applies to, listed on the first frame and then lit in turn. Each adds about half a second.
clipData.models[]	group			Model
clipData.models[].model	text	yes	up to 40 characters	Model: The model's name, such as Corvane Lumen.
clipData.models[].years	text	yes	up to 40 characters	Years: The model years or the build dates, as written, such as 2023 to 2025.
clipData.models[].detail	text		up to 80 characters	Detail: A short line under it, such as the build dates.
clipData.action	group	yes		What to do: What owners should do, on a card after the models, in the maker's own words.
clipData.action.label	text	yes	up to 28 characters	Heading: The small heading over it, such as What to do.
clipData.action.text	text	yes	up to 240 characters	Text: In the maker's own words. Never cut: a long one takes more lines.
clipData.reference	group	yes		Reference: The recall's reference number, set as a credit.
clipData.reference.label	text	yes	up to 28 characters	Heading: The small heading over it, such as Recall reference.
clipData.reference.number	text	yes	up to 28 characters	Number: Set large, as written, such as a reference or a phone number.
clipData.reference.note	text		up to 60 characters	Line under it: A short line under the number, such as how to use it.
clipData.helpline	group	yes		Line to call: The line to call, set as a credit.
clipData.helpline.label	text	yes	up to 28 characters	Heading: The small heading over it, such as Recall line.
clipData.helpline.number	text	yes	up to 28 characters	Number: Set large, as written, such as a reference or a phone number.
clipData.helpline.note	text		up to 60 characters	Line under it: A short line under the number, such as the hours.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 360 characters	Legal line: Who issues and shares the notice: the maker, its address, the dealer sharing it, the recall's official reference. Shown in the bottom bar from the first frame to the last; never cut.
clipData.consumption	text		up to 300 characters	Consumption and emissions: Only where the notice also advertises a model: its official consumption and emissions line, drawn first in the bottom bar. A recall is not an advert, so none is asked of it. Left out, nothing is drawn.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as where the maker's full notice is published.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the dark theme, calm, square corners, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_7f3dd9501cd9?variant=Recall%20notice&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Safety notice",
      "kicker": "Safety recall",
      "part": "Rear seat belt buckles",
      "risk": "In a crash the buckle may release, which increases the risk of injury.",
      "picture": {
        "alt": "Soft waves of blue, violet and orange",
        "url": "media://example-image.jpg"
      },
      "modelsLabel": "Affected models",
      "models": [
        {
          "model": "Corvane Lumen",
          "years": "2023 to 2025",
          "detail": "Built 12 May 2023 to 3 March 2025"
        },
        {
          "model": "Corvane Lumen Estate",
          "years": "2024 to 2025"
        },
        {
          "model": "Corvane Pico",
          "years": "2024"
        }
      ],
      "action": {
        "text": "Do not use the rear seats until the buckles are replaced. Book a free repair with any authorised retailer: it takes about an hour.",
        "label": "What to do"
      },
      "reference": {
        "note": "Quote it when you call",
        "label": "Recall reference",
        "number": "RC/2026/114"
      },
      "helpline": {
        "note": "Free, 8 am to 8 pm, every day",
        "label": "Recall line",
        "number": "0800 123 4567"
      },
      "cta": {
        "label": "Check your car",
        "detail": "arden-motors.example/recall"
      },
      "legal": "Issued by Corvane Motors UK Ltd, 1 Bath Road, Slough SL1 4AB, the vehicle manufacturer, and shared by Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA, authorised Corvane retailer. Recall reference RC/2026/114.",
      "consumption": "",
      "footnote": "The maker's full notice is published at corvane.example/recall.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "dark",
        "corners": "square",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Safety recall: rear seat belt buckles",
      "captionTiny": "Safety recall: rear seat belt buckles on some Corvane Lumen and Pico. Check your car and call 0800 123 4567. Free repair.",
      "captionShort": "Safety recall for the rear seat belt buckles on the Corvane Lumen (2023 to 2025), Lumen Estate (2024 to 2025) and Pico (2024). In a crash the buckle may release. Do not use the rear seats until they are replaced. Call 0800 123 4567, recall reference RC/2026/114. The repair is free.",
      "captionMedium": "Safety recall: rear seat belt buckles. The maker is recalling the Corvane Lumen (2023 to 2025), the Lumen Estate (2024 to 2025) and the Pico (2024) because in a crash the buckle may release, which increases the risk of injury. What to do: do not use the rear seats until the buckles are replaced, and book a free repair with any authorised Corvane retailer; it takes about an hour. Call 0800 123 4567, free, 8 am to 8 pm every day, and quote the recall reference RC/2026/114. Arden Motor Group is sharing this notice from Corvane Motors UK Ltd.",
      "captionLong": "Safety recall: rear seat belt buckles. Corvane Motors UK Ltd is recalling the Corvane Lumen (2023 to 2025, built 12 May 2023 to 3 March 2025), the Lumen Estate (2024 to 2025) and the Pico (2024) because in a crash the buckle may release, which increases the risk of injury. What to do: do not use the rear seats until the buckles are replaced, and book a free repair with any authorised Corvane retailer; the repair takes about an hour and costs you nothing. You can check your car with its registration at arden-motors.example/recall, or call 0800 123 4567, free, 8 am to 8 pm every day, and quote the recall reference RC/2026/114. The maker's full notice is published at corvane.example/recall. Issued by Corvane Motors UK Ltd, 1 Bath Road, Slough SL1 4AB, the vehicle manufacturer, and shared by Arden Motor Group Ltd, 14 Quayside, Bristol BS1 4QA, authorised Corvane retailer.",
      "hashtags": [
        "safetyrecall",
        "recall",
        "carsafety",
        "corvane",
        "checkyourcar"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.