Finance (Wealth and advice), Fee comparison

The firm's all-in annual fee against the market average as a post, in a calm private office look: two fees exactly as sent on bars, complete on the first frame, then what each costs in total on a sent amount over a sent number of years as the firm worked it out, counting up to exactly what was sent, and the difference. The basis of the comparison, its source and a line saying the totals are illustrative stay on screen with the firm's legal line, before the button and the adviser. Fourteen seconds.

Template	Finance (Wealth and advice), tpl_509f3afb0e65
Variant	Fee comparison
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	14 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

Your all-in annual fee against the market average, as two bars with the fees as sent, then what each costs in total on an amount over a number of years, as you worked it out, and the difference. The basis of the comparison, its source and a line saying the costs are illustrative stay on screen with your legal line. Fourteen seconds. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the headline, the two fees and their totals, the example's amount and years, the difference, the basis and source, the illustrative line, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Fees.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the headline, such as Fee comparison.
clipData.headline	text	yes	up to 64 characters	Headline: What is compared, set large. State the comparison; never promise a saving or a result here.
clipData.subline	text		up to 150 characters	Subline: One sentence on what the fee covers.
clipData.asOf	text		up to 64 characters	Date of the figures: When these fees apply, in your words, such as Fees as at 30 September 2026.
clipData.feesLabel	text		up to 40 characters	Heading of the fees: The words above the two fee bars, such as All-in annual fee.
clipData.firm	group	yes		Your firm
clipData.firm.label	text	yes	up to 28 characters	Name: Who the fee is of, such as your firm's name or Market average.
clipData.firm.fee	number	yes	from 0, to 10, 2 decimals	All-in annual fee: Your all-in annual fee in percent, such as 0.85: advice, management, platform and fund costs together, as you state them. Drawn exactly as sent.
clipData.firm.cost	number	yes	from 0, to 1000000000000, 2 decimals	Total fees over the period: What your fee comes to in total over the period below, as you worked it out. Drawn exactly as sent; the clip never computes a figure.
clipData.market	group	yes		The market average
clipData.market.label	text	yes	up to 28 characters	Name: Who the fee is of, such as your firm's name or Market average.
clipData.market.fee	number	yes	from 0, to 10, 2 decimals	All-in annual fee: The market average all-in annual fee in percent, such as 1.45, from the source you name below. Drawn exactly as sent.
clipData.market.cost	number	yes	from 0, to 1000000000000, 2 decimals	Total fees over the period: What the market average fee comes to in total over the same period, as you worked it out. Drawn exactly as sent.
clipData.costsLabel	text		up to 48 characters	Heading of the costs: The words above the two totals, such as Total fees over the period.
clipData.scenario	group	yes		The example: The amount and the number of years your totals were worked out for.
clipData.scenario.amountLabel	text		up to 28 characters	Amount's caption: The caption of the amount, such as Amount invested.
clipData.scenario.amount	number	yes	from 0, to 1000000000000, 2 decimals	Amount: The amount your totals assume, such as 250000. Drawn as sent, in the currency below.
clipData.scenario.currency	text	yes	up to 3 characters	Currency: The currency's three-letter code (ISO 4217), such as GBP, EUR or USD.
clipData.scenario.periodLabel	text		up to 28 characters	Period's caption: The caption of the number of years, such as Period.
clipData.scenario.years	number	yes	from 1, to 60, 0 decimals	Years: The number of years your totals assume, such as 20.
clipData.scenario.yearsUnit	text		up to 14 characters	Unit of the years: The word after the number of years, such as years.
clipData.difference	group			The difference: The difference between the two totals, as you worked it out. Leave out to show no difference.
clipData.difference.label	text		up to 40 characters	Caption: What the difference is, such as Difference over 20 years.
clipData.difference.value	number		from 0, to 1000000000000, 2 decimals	Difference: The difference between the totals in the currency above, such as 40203. Drawn exactly as sent.
clipData.basis	text	yes	up to 200 characters	Basis of the comparison: What the fees include and what the totals assume, in your words: what is counted, the growth you assumed, how the fee is charged. Required, shown under the figures throughout.
clipData.source	text	yes	up to 140 characters	Source: Where the market average comes from, with its date, and the word Source if you want it shown. Required, shown under the figures throughout.
clipData.illustrative	text	yes	up to 220 characters	Illustrative line: A line saying the totals are an illustration and not a forecast, as your regulator asks of a projection. Required; shown first in the warnings at the foot throughout.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 400 characters	Legal line: Who authorises and regulates you, and that capital is at risk, as your regulator asks. Shown at the foot from the first frame to the last; a long line is set smaller, never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as that fees are before tax.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_509f3afb0e65?variant=Fee%20comparison&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Fees",
      "kicker": "Fee comparison",
      "headline": "Our all-in fee against the market average",
      "subline": "Advice, portfolio management, platform and fund costs in one annual figure",
      "asOf": "Fees as at 30 September 2026",
      "feesLabel": "All-in annual fee",
      "firm": {
        "fee": 0.85,
        "cost": 67188,
        "label": "Ashcombe & Rye"
      },
      "market": {
        "fee": 1.45,
        "cost": 107391,
        "label": "Market average"
      },
      "costsLabel": "Total fees over the period",
      "scenario": {
        "years": 20,
        "amount": 250000,
        "currency": "GBP",
        "yearsUnit": "years",
        "amountLabel": "Amount invested",
        "periodLabel": "Period"
      },
      "difference": {
        "label": "Difference over 20 years",
        "value": 40203
      },
      "basis": "Fees include advice, management, platform and fund costs, charged yearly on the portfolio's value. Totals assume growth of 5% a year before fees.",
      "source": "Source: market average from a published survey of UK advisers, 2026",
      "illustrative": "The totals are illustrations based on the assumptions above, not forecasts. Your own fees and growth will differ.",
      "cta": {
        "label": "Speak to an adviser",
        "detail": "ashcombe-rye.example/fees"
      },
      "legal": "Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Capital at risk.",
      "footnote": "Fees exclude VAT where it applies. Past charges are not a guide to future charges.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "brand",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "What our fees cost, set against the market",
      "captionTiny": "Our all-in annual fee against the market average, and what each comes to over 20 years on £250,000. Capital at risk.",
      "captionShort": "Our all-in fee is 0.85% a year against a market average of 1.45%. On £250,000 over 20 years that is total fees of £67,188 against £107,391, an illustration, not a forecast. Capital at risk.",
      "captionMedium": "Our all-in fee is 0.85% a year against a market average of 1.45%. That covers advice, management, platform and fund costs together. On £250,000 over 20 years, assuming growth of 5% a year before fees, total fees come to £67,188 against £107,391 at the market average, a difference of £40,203. These totals are illustrations, not forecasts. Source: market average from a published survey of UK advisers, 2026. The value of investments can fall as well as rise.",
      "captionLong": "Our all-in fee is 0.85% a year against a market average of 1.45%. That covers advice, portfolio management, platform and fund costs in one annual figure. To show what that means, we worked out the total fees on £250,000 over 20 years, assuming growth of 5% a year before fees and fees charged yearly on the portfolio's value: £67,188 at our fee against £107,391 at the market average, a difference of £40,203. These totals are illustrations based on those assumptions, not forecasts, and your own fees and growth will differ. Source: market average from a published survey of UK advisers, 2026. Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest.",
      "hashtags": [
        "wealthmanagement",
        "investmentfees",
        "financialplanning",
        "transparency",
        "advice"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.