Finance (Wealth and advice), Jargon decoder

A financial term explained as a dictionary would, in a calm private office look: the word set large with what kind of word it is, then its definition, an example in everyday words and up to three related terms, all complete on the first frame and then lit in turn, before the button and the adviser. The firm's legal line stands at the foot throughout, and the template draws no figure of its own. Always ten seconds long.

Template	Finance (Wealth and advice), tpl_509f3afb0e65
Variant	Jargon decoder
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	10 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

A financial term explained as a dictionary would: the word large with what kind of word it is, the definition, an example, and up to three related terms, then the button. Every word is yours; no figure is drawn unless you write it, and an example should never be a return or a forecast. Your legal line stays at the foot throughout. Always ten seconds. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the term, what kind of word it is, its definition, an example, up to three related terms, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Jargon decoded.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the word, such as Word of the week.
clipData.term	text	yes	up to 40 characters	Term: The word or phrase being explained, set large.
clipData.kind	text		up to 40 characters	Kind of word: What kind of word it is, in your words, as a dictionary would print it, such as noun or noun, investing.
clipData.definition	text	yes	up to 280 characters	Definition: The definition in plain words. Explain; never promise a result or recommend a product.
clipData.exampleLabel	text		up to 24 characters	Caption of the example: The word before the example, such as For example.
clipData.example	text		up to 200 characters	Example: A short example in everyday words. Never a past or future return, and no figure you would have to substantiate.
clipData.relatedLabel	text		up to 24 characters	Caption of the related terms: The word before the related terms, such as See also.
clipData.related	list		at least 1, up to 3	Related terms: Up to three related terms, each a word or short phrase.
clipData.related[]	text		up to 32 characters	Term: A related word or short phrase, such as Asset allocation.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 400 characters	Legal line: Who authorises and regulates you, and that this is not advice and capital is at risk, as your regulator asks. Shown at the foot from the first frame to the last; a long line is set smaller, never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as that this is general information.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_509f3afb0e65?variant=Jargon%20decoder&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Jargon decoded",
      "kicker": "Word of the week",
      "term": "Diversification",
      "kind": "noun, investing",
      "definition": "Spreading your money across different kinds of investment, so that a fall in one is less likely to hurt the whole.",
      "exampleLabel": "For example",
      "example": "Holding both shares and bonds, in several countries, rather than shares in one company.",
      "relatedLabel": "See also",
      "related": [
        "Asset allocation",
        "Risk tolerance",
        "Rebalancing"
      ],
      "cta": {
        "label": "Ask us a question",
        "detail": "ashcombe-rye.example/jargon"
      },
      "legal": "Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. This is general information, not advice. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Capital at risk.",
      "footnote": "Definitions are general and simplified. Your own situation may differ.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "brand",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Jargon decoded: diversification",
      "captionTiny": "Jargon decoded: diversification, explained in a sentence, with an example. General information, not advice. Capital at risk.",
      "captionShort": "Jargon decoded: diversification. Spreading your money across different kinds of investment so that a fall in one is less likely to hurt the whole. See also asset allocation and rebalancing. General information, not advice. Capital at risk.",
      "captionMedium": "Jargon decoded: diversification (noun, investing). Spreading your money across different kinds of investment, so that a fall in one is less likely to hurt the whole. For example, holding both shares and bonds, in several countries, rather than shares in one company. See also asset allocation, risk tolerance and rebalancing. This is general information, not advice. The value of investments can fall as well as rise and you may get back less than you invest.",
      "captionLong": "Jargon decoded: diversification (noun, investing). Spreading your money across different kinds of investment, so that a fall in one is less likely to hurt the whole. For example, holding both shares and bonds, in several countries, rather than shares in one company. Diversification does not remove risk or guarantee a result, but it is one of the ways advisers help clients avoid putting everything in one place. See also asset allocation, risk tolerance and rebalancing. Have a word you would like decoded? Ask us a question. Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. This is general information, not advice. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest.",
      "hashtags": [
        "financialjargon",
        "investingbasics",
        "wealthmanagement",
        "financialeducation",
        "diversification"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.