Finance (Wealth and advice), Meet your adviser

An adviser introduced the way a private office does in its brochure: their portrait in an arched window, their name large and their role in spaced capitals, then one sentence about them, up to four qualifications and the languages they speak, then the questions they are asked most, one at a time with a short answer each, before the button. The portrait, the name and the role stay throughout, and the firm's legal line stands at the foot of every frame. No performance figure and no promise of advice. About three and a half seconds longer per question.

Template	Finance (Wealth and advice), tpl_509f3afb0e65
Variant	Meet your adviser
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	18 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

An adviser introduced: portrait (or your brand's presenter), name, role, up to four qualifications, the languages they speak, and the questions they are asked most with a short answer each, then the button. No performance figure, no promise of advice or results. Your legal line stays at the foot throughout. About seven and a half seconds, and three more per question. metaData is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn in the clip: the adviser's name, role, portrait, introduction, qualifications and languages, their most asked questions with the answers, the call to action and your legal line.
clipData.section	text		up to 32 characters	Section: The section in the header, beside your title line, such as Our people.
clipData.kicker	text		up to 40 characters	Kicker: A short line above the name, such as Meet your adviser.
clipData.name	text	yes	up to 48 characters	Adviser's name: The adviser's name, set large. Titles and designations go in the qualifications.
clipData.role	text		up to 48 characters	Role: Their role, in capitals under the name, such as Chartered wealth manager.
clipData.portrait	image		media:// file from the media library, alt text up to 120 characters	Portrait: The adviser's portrait with their name as alt text, shown in an arched window. Left out, your brand's presenter picture is shown there.
clipData.intro	text		up to 160 characters	Introduction: One sentence about the adviser, shown with the qualifications on the first frames. Never a promise of results or of advice.
clipData.qualifications	list		at least 1, up to 4	Qualifications: Up to four qualifications and designations, each as you would print it on a business card.
clipData.qualifications[]	text		up to 48 characters	Qualification: A qualification or designation, such as Chartered Financial Planner.
clipData.languages	text		up to 80 characters	Languages: The languages the adviser speaks, in your own words and with any lead-in you want, such as Speaks English, German and French.
clipData.questions	list		at least 1, up to 4	Questions: The questions the adviser is asked most, up to four, each with a short answer. Answers explain; they never promise a result or recommend a product.
clipData.questions[]	group			Question
clipData.questions[].question	text	yes	up to 90 characters	Question: The question as a client would ask it.
clipData.questions[].answer	text	yes	up to 200 characters	Answer: A short answer in the adviser's words.
clipData.cta	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
clipData.cta.label	text	yes	up to 28 characters	Button: What the button says.
clipData.cta.detail	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
clipData.legal	text	yes	up to 400 characters	Legal line: Who authorises and regulates you, and that capital is at risk, as your regulator asks. Shown at the foot from the first frame to the last; a long line is set smaller, never cut.
clipData.footnote	text		up to 200 characters	Small print: Any other line that must be shown, such as that this is an introduction and not a recommendation.
clipData.look	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred.
clipData.look.theme	enum		brand, light, dark, bold	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.pace	enum		calm, standard, punchy	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.corners	enum		square, soft, round	Corners: The shape of cards, pictures and buttons.
clipData.look.align	enum		start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_509f3afb0e65?variant=Meet%20your%20adviser&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Our people",
      "kicker": "Meet your adviser",
      "name": "Charlotte Ashby",
      "role": "Chartered wealth manager",
      "portrait": {
        "alt": "Charlotte Ashby",
        "url": "media://example-badge.png"
      },
      "intro": "Charlotte has helped families plan their wealth for over fifteen years, from first investments to passing it on.",
      "qualifications": [
        "Chartered Financial Planner",
        "Fellow of the Chartered Insurance Institute",
        "Diploma in Regulated Financial Planning"
      ],
      "languages": "Speaks English, German and French",
      "questions": [
        {
          "answer": "At least once a year, and whenever your life changes. You can always call me in between.",
          "question": "How often will we meet?"
        },
        {
          "answer": "I explain every fee in writing before we start, so you know exactly what you pay and for what.",
          "question": "What do you charge?"
        },
        {
          "answer": "No. We begin with what you want to achieve, then look at what is right for you.",
          "question": "Is there a minimum to start?"
        }
      ],
      "cta": {
        "label": "Book an introduction",
        "detail": "ashcombe-rye.example/charlotte"
      },
      "legal": "Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Capital at risk.",
      "footnote": "An introduction to our people, not a recommendation. Advice is given only after we have met.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "brand",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Meet Charlotte Ashby, chartered wealth manager",
      "captionTiny": "Meet Charlotte Ashby, one of our chartered wealth managers, and the questions she is asked most. Capital at risk.",
      "captionShort": "Meet Charlotte Ashby, chartered wealth manager at Ashcombe & Rye. Chartered Financial Planner, speaks English, German and French. Her most asked questions, answered. Capital at risk.",
      "captionMedium": "Meet Charlotte Ashby, chartered wealth manager at Ashcombe & Rye. A Chartered Financial Planner and Fellow of the Chartered Insurance Institute, she speaks English, German and French. We asked her the questions clients ask most: how often you will meet, what advice costs and whether there is a minimum to start. Book an introduction to talk it through. The value of investments can fall as well as rise and you may get back less than you invest.",
      "captionLong": "Meet Charlotte Ashby, chartered wealth manager at Ashcombe & Rye. Charlotte has helped families plan their wealth for over fifteen years, from first investments to passing it on. She is a Chartered Financial Planner, a Fellow of the Chartered Insurance Institute and holds the Diploma in Regulated Financial Planning, and she speaks English, German and French. We asked her the questions clients ask most. How often will you meet? At least once a year, and whenever your life changes. What does it cost? Every fee is explained in writing before you start. Is there a minimum to start? No: it begins with what you want to achieve. Book an introduction to talk it through. Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest.",
      "hashtags": [
        "wealthmanagement",
        "financialadvice",
        "meettheteam",
        "financialplanning",
        "privatewealth"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.