Finance (Wealth and advice), Retirement milestones

What savers typically hold by age as a post, in a calm private office look: up to five ages, each with the amount a public survey reports exactly as sent, on a bar, complete on the first frame, then told one after another before the button and the adviser. The survey's source and year are required and stay on screen with the firm's legal line throughout. About one and a third seconds longer per age.

Template	Finance (Wealth and advice), `tpl_509f3afb0e65`
Variant	Retirement milestones
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	12 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

What savers typically hold at up to five ages, from a public survey: each age with the amount as sent on a bar, complete on the first frame, then told one after another before the button and your adviser. The survey's source and year and your legal line stay on screen throughout. Four seconds of cover and end, and one and a third seconds more per age. metaData is never drawn.

Field	Type	Required	Limit	What it is
`clipData`	group	yes		Clip data: Everything drawn in the clip: the headline, the ages and their amounts, the survey's source and year, the call to action and your legal line.
`clipData.section`	text		up to 32 characters	Section: The section in the header, beside your title line, such as Retirement.
`clipData.kicker`	text		up to 40 characters	Kicker: A short line above the headline, such as Retirement savings.
`clipData.headline`	text	yes	up to 64 characters	Headline: What is shown, set large. State what the survey found; never suggest what the viewer should have or will get.
`clipData.subline`	text		up to 150 characters	Subline: One sentence on who was asked and what is counted.
`clipData.rowsLabel`	text		up to 40 characters	Heading of the ages: The words above the ages, such as Typical pension pot.
`clipData.currency`	text	yes	up to 3 characters	Currency: The currency's three-letter code (ISO 4217) of the amounts, such as GBP, EUR or USD.
`clipData.ageLabel`	text		up to 14 characters	Word before an age: The word drawn before each age, such as Age. Leave empty to draw the number alone.
`clipData.ages`	list	yes	at least 2, up to 5	Ages: Two to five ages, youngest first. Each amount is drawn exactly as sent, in the currency above, on a bar as long as it is against the largest.
`clipData.ages[]`	group			Age
`clipData.ages[].age`	number	yes	from 16, to 110, 0 decimals	Age: The age, such as 35.
`clipData.ages[].amount`	number	yes	from 0, to 1000000000000, 2 decimals	Typical amount: What savers of this age typically hold, as the survey reports it, such as 24800. Drawn exactly as sent.
`clipData.survey`	group	yes		The survey: Where the amounts come from. Both are required and stay on screen from the first frame to the last.
`clipData.survey.source`	text	yes	up to 120 characters	Source: The survey and who ran it, with the word Source if you want it shown.
`clipData.survey.year`	text	yes	up to 24 characters	Year: The year or years the survey covers, such as 2025 or 2023 to 2024.
`clipData.cta`	group			Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number.
`clipData.cta.label`	text	yes	up to 28 characters	Button: What the button says.
`clipData.cta.detail`	text		up to 48 characters	Line under it: An address, a handle, an app, a phone number.
`clipData.legal`	text	yes	up to 400 characters	Legal line: Who authorises and regulates you, and that capital is at risk, as your regulator asks. Shown at the foot from the first frame to the last; a long line is set smaller, never cut.
`clipData.footnote`	text		up to 200 characters	Small print: Any other line that must be shown, such as that the amounts are typical for savers of that age and not a target.
`clipData.look`	group			Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, softly rounded, centred.
`clipData.look.theme`	enum		`brand`, `light`, `dark`, `bold`	Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
`clipData.look.pace`	enum		`calm`, `standard`, `punchy`	Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
`clipData.look.corners`	enum		`square`, `soft`, `round`	Corners: The shape of cards, pictures and buttons.
`clipData.look.align`	enum		`start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_509f3afb0e65?variant=Retirement%20milestones&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "section": "Retirement",
      "kicker": "Retirement savings",
      "headline": "What savers typically hold, by age",
      "subline": "The typical pension pot of savers in each age group, from a national survey",
      "rowsLabel": "Typical pension pot",
      "currency": "GBP",
      "ageLabel": "Age",
      "ages": [
        {
          "age": 25,
          "amount": 5200
        },
        {
          "age": 35,
          "amount": 24800
        },
        {
          "age": 45,
          "amount": 61400
        },
        {
          "age": 55,
          "amount": 118900
        },
        {
          "age": 65,
          "amount": 164300
        }
      ],
      "survey": {
        "year": "2025",
        "source": "Source: National Retirement Savings Survey, median pension pot by age group"
      },
      "cta": {
        "label": "Plan your retirement",
        "detail": "ashcombe-rye.example/retirement"
      },
      "legal": "Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Capital at risk.",
      "footnote": "Typical amounts are not a target or a recommendation. What you need depends on your own plans.",
      "look": {
        "logo": "auto",
        "pace": "calm",
        "align": "centre",
        "theme": "brand",
        "corners": "soft",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "What savers typically hold at each age",
      "captionTiny": "What a typical saver holds in their pension at 25, 35, 45, 55 and 65, from a national survey. Capital at risk.",
      "captionShort": "What a typical saver holds in their pension at each age, from a national survey (2025): £5,200 at 25 rising to £164,300 at 65. Typical amounts are not a target. Capital at risk.",
      "captionMedium": "What a typical saver holds in their pension at each age, from the National Retirement Savings Survey (2025): £5,200 at 25, £24,800 at 35, £61,400 at 45, £118,900 at 55 and £164,300 at 65. These are typical amounts, not a target or a recommendation: what you need depends on your own plans. Want to see where you stand? Talk to an adviser. The value of investments can fall as well as rise.",
      "captionLong": "What does a typical saver hold in their pension at each age? From the National Retirement Savings Survey (2025), median pension pot by age group: £5,200 at 25, £24,800 at 35, £61,400 at 45, £118,900 at 55 and £164,300 at 65. These are typical amounts, not a target or a recommendation: what you need depends on when you want to stop work, what you want to spend and what else you will have. If you would like to see where you stand against your own plans, speak to one of our advisers. Ashcombe & Rye Wealth Management Ltd is authorised and regulated by the Financial Conduct Authority. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest.",
      "hashtags": [
        "retirement",
        "pensions",
        "savings",
        "financialplanning",
        "wealthmanagement"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.

Example video​

What it accepts​

Delivery JSON​

Example video

What it accepts

Delivery JSON