Showcase

Items one after another, each on a card with its picture or video, its name, a line under it, a price or highlight with an old price struck through and a badge, coming in from the side chosen, stopping in the middle and leaving on the other, smooth, bouncy, punchy or swinging: 8 to 40 seconds. In nine styles, each wearing your brand's colours, fonts, logo, presenter and background.

Template id	`tpl_9d9450114877`
Markets	Every market
Variants	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Promo flyer, Creator native
Ready-made feeds	None

Use cases

Your products, rooms, dishes or offers one after another, each on a card with its picture or video, name and price.
Where the cards come from and how they move is yours: from any side, smooth, bouncy, punchy or swinging.
An old price struck through, a badge such as New or -20 %, and small print at the foot.

Variants

A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.

Variant	What it is	Versions	Newest
Corporate glass	Frosted glass cards over an aurora in your brand colours: calm and premium.	1	1.0.0
Bento grid	Rounded tiles in your brand colours, each moving on its own: a modern product look.	1	1.0.0
Broadcast news	A news channel in your colours: channel bug, lower third, ticker and your presenter.	1	1.0.0
Editorial	A magazine page in your paper tone and serif: masthead, hairline rules and a byline.	1	1.0.0
Swiss grid	A strict grid, large type and your brand colour as the one accent. Nothing bounces.	1	1.0.0
Neo-brutalist	Loud flat blocks in your colours with thick borders and hard shadows.	1	1.0.0
Soft friendly	Soft shapes and rounded cards in tints of your brand colour: warm and approachable.	1	1.0.0
Promo flyer	A shop leaflet in your colours: bursts, tags and heavy figures, with your logo carrying it.	1	1.0.0
Creator native	Made in the app: your picture behind text boxes and captions in your colour.	1	1.0.0

What it accepts

Every variant takes the same content, so one document draws in any of them.

Showcase: items one after another, each on a card with its picture or video, name, a line under it, a price or highlight and a badge, sliding through from the side chosen and moving the way chosen. The kicker and title are optional. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
`clipData`	group	yes		Clip data: Everything drawn: an optional kicker and title, the items, where they come from and how they move, the picture fit, a line of small print and the look.
`clipData.kicker`	text		up to 20 characters	Kicker: A word or two above the title, such as THIS WEEK. Optional.
`clipData.title`	text		up to 60 characters	Title: A line over the items, such as what they are. Optional: left out with the kicker, the cards take the whole frame.
`clipData.items`	list	yes	at least 1, up to 12	Items: In the order they are shown, one card each. One to twelve, each adding a little over three seconds.
`clipData.items[]`	group			Item
`clipData.items[].name`	text	yes	up to 40 characters	Name: What the item is.
`clipData.items[].picture`	video	yes	`media://` picture or video from the media library, alt text up to 120 characters	Picture or video: A picture or a video from your media library. A video plays without its sound from the moment its card comes in, and from the start again if it is shorter than its card's time.
`clipData.items[].detail`	text		up to 70 characters	Detail: A line under the name: the size, the kind, what it is for.
`clipData.items[].price`	text		up to 20 characters	Price or highlight: The price or the one thing to remember, large on the card, written exactly as it should be shown, such as € 4.99, from 12 €, 3 rooms or Sold out.
`clipData.items[].oldPrice`	text		up to 20 characters	Old price: A price before, struck through beside the price, written exactly as it should be shown.
`clipData.items[].badge`	text		up to 16 characters	Badge: A word or two on the picture's corner, such as New, -20 % or Bestseller.
`clipData.direction`	enum		`right-to-left`, `left-to-right`, `bottom-to-top`, `top-to-bottom`	Direction: Where each card comes from and where it goes: it comes in on one side, stops in the middle and leaves on the other while the next one comes in.
`clipData.motion`	enum		`smooth`, `bouncy`, `punchy`, `swing`	Movement: How each card moves: smooth glides in and settles, bouncy overshoots and springs back, punchy snaps in with a hit, swing swings in like a hanging sign.
`clipData.pictureFit`	enum		`auto`, `fill`, `whole`	Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products.
`clipData.pictureFocus`	enum		`centre`, `top`, `bottom`, `left`, `right`	Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side.
`clipData.footnote`	text		up to 120 characters	Small print: A line at the foot, such as how long the prices hold. Drawn exactly as written.
`clipData.styleWords`	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
`clipData.styleWords.live`	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
`clipData.styleWords.byline`	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
`clipData.styleWords.functionKeys`	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
`clipData.styleWords.functionKeys[]`	text		up to 12 characters	Key
`clipData.styleWords.commandKey`	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
`clipData.styleWords.realTime`	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
`clipData.styleWords.messageLabel`	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
`clipData.styleWords.pictureLabel`	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
`clipData.look`	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
`clipData.look.theme`	enum		`auto`, `brand`, `light`, `dark`, `bold`	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
`clipData.look.pace`	enum		`auto`, `calm`, `standard`, `punchy`	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
`clipData.look.corners`	enum		`auto`, `square`, `soft`, `round`	Corners: The shape of cards, panels and marks.
`clipData.look.align`	enum		`auto`, `start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`clipData.look.hideHeader`	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
`clipData.look.hideFooter`	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
`clipData.look.pattern`	enum		`auto`, `none`, `dots`, `grid`, `lines`	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_9d9450114877?variant=Corporate%20glass&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "This week",
      "title": "New in the shop",
      "items": [
        {
          "name": "Dune wave wallpaper",
          "badge": "-29 %",
          "price": "€ 49",
          "detail": "One roll, 10 m long",
          "picture": {
            "alt": "Soft waves of blue, violet and orange",
            "url": "media://example-image.jpg"
          },
          "oldPrice": "€ 69"
        },
        {
          "name": "Ember cloud print",
          "badge": "New",
          "price": "€ 120",
          "detail": "Signed, 50 x 70 cm",
          "picture": {
            "alt": "Soft colours drifting over black, with Your video here in the middle",
            "url": "media://example-video.mp4"
          }
        },
        {
          "name": "Valley poster",
          "price": "€ 29",
          "detail": "Matt paper, 40 x 60 cm",
          "picture": {
            "alt": "Green hills under a pale sky",
            "url": "media://example-image.svg"
          }
        },
        {
          "name": "Dusk wave cushion",
          "price": "€ 35",
          "detail": "Linen, 45 x 45 cm",
          "picture": {
            "alt": "Soft waves of blue, violet and orange",
            "url": "media://example-image.jpg"
          },
          "oldPrice": "€ 42"
        }
      ],
      "direction": "right-to-left",
      "motion": "bouncy",
      "pictureFit": "auto",
      "pictureFocus": "centre",
      "footnote": "Prices while stocks last, delivery from € 4.90.",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "New in the shop: four pieces for a calmer home",
      "captionTiny": "New in the shop: the Dune wave wallpaper, the Ember cloud print, the Valley poster and the Dusk wave cushion.",
      "captionShort": "New in the shop this week. The Dune wave wallpaper is € 49 instead of € 69, the signed Ember cloud print € 120, the Valley poster € 29 and the Dusk wave linen cushion € 35. While stocks last.",
      "captionMedium": "New in the shop this week, four pieces for a calmer home.\n\nDune wave wallpaper: one roll, 10 m long, now € 49 instead of € 69.\nEmber cloud print: signed, 50 x 70 cm, € 120.\nValley poster: matt paper, 40 x 60 cm, € 29.\nDusk wave cushion: linen, 45 x 45 cm, € 35 instead of € 42.\n\nPrices while stocks last, delivery from € 4.90. Which one would you choose?",
      "captionLong": "New in the shop this week: four pieces for a calmer home, chosen for the long evenings.\n\nThe Dune wave wallpaper brings soft waves of blue, violet and orange to one wall. One roll is 10 m long, and this week it is € 49 instead of € 69.\n\nThe Ember cloud print is signed by the artist and printed at 50 x 70 cm, for € 120.\n\nThe Valley poster is printed on matt paper at 40 x 60 cm, for € 29.\n\nThe Dusk wave cushion repeats the wallpaper's colours in linen, 45 x 45 cm, for € 35 instead of € 42.\n\nAll prices hold while stocks last, and delivery starts at € 4.90. Tell us in the comments which one you would hang or keep first.",
      "hashtags": [
        "newin",
        "homedecor",
        "interior",
        "shop",
        "wallart"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.

Use cases​

Variants​

What it accepts​

Delivery JSON​

Use cases

Variants

What it accepts

Delivery JSON