Giveaway
A giveaway: the prize with its picture and a line about it, up to four numbered steps to enter arriving one by one, the date and time it ends in the channel's language on the brand colour, and the terms at the foot: 11 to 15 seconds. In eight styles, each wearing your brand's colours, fonts, logo, presenter and background.
| Template id | tpl_c6780a5bfb47 |
|---|---|
| Markets | Every market |
| Variants | Corporate glass, Bento grid, Broadcast news, Editorial, Neo-brutalist, Soft friendly, Promo flyer, Creator native |
| Ready-made feeds | None |
Use cases
- A prize to win, with its picture, for comments, follows and shares.
- The steps to enter, numbered, and the moment it ends written in your viewers' language.
- The terms at the foot: who may take part and how the winner is drawn.
Variants
A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.
| Variant | What it is | Versions | Newest |
|---|---|---|---|
| Corporate glass | Frosted glass cards over an aurora in your brand colours: calm and premium. | 1 | 1.0.0 |
| Bento grid | Rounded tiles in your brand colours, each moving on its own: a modern product look. | 1 | 1.0.0 |
| Broadcast news | A news channel in your colours: channel bug, lower third, ticker and your presenter. | 1 | 1.0.0 |
| Editorial | A magazine page in your paper tone and serif: masthead, hairline rules and a byline. | 1 | 1.0.0 |
| Neo-brutalist | Loud flat blocks in your colours with thick borders and hard shadows. | 1 | 1.0.0 |
| Soft friendly | Soft shapes and rounded cards in tints of your brand colour: warm and approachable. | 1 | 1.0.0 |
| Promo flyer | A shop leaflet in your colours: bursts, tags and heavy figures, with your logo carrying it. | 1 | 1.0.0 |
| Creator native | Made in the app: your picture behind text boxes and captions in your colour. | 1 | 1.0.0 |
What it accepts
Every variant takes the same content, so one document draws in any of them.
Giveaway: the prize with its picture, the line about it, up to four numbered steps to enter arriving one by one, the date and time it ends in the channel's language, and the terms at the foot. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the prize, its picture, the steps to enter, when it ends, the terms and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as GIVEAWAY. | |
clipData.title | text | yes | up to 70 characters | Prize: What can be won. Shown from the first frame. |
clipData.detail | text | up to 80 characters | Line about the prize: One line under the prize, such as what it is worth. | |
clipData.picture | video | yes | media:// picture or video from the media library, alt text up to 120 characters | Prize picture or video: A picture of the prize, as large as the frame allows. A video from the media library plays in its place, without its sound, and from its start again whenever it ends. |
clipData.pictureFit | enum | auto, fill, whole | Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products. | |
clipData.pictureFocus | enum | centre, top, bottom, left, right | Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side. | |
clipData.stepsLabel | text | up to 24 characters | Word over the steps: Over the steps, in the language of the clip, such as How to enter or So machen Sie mit. Left out, the steps stand alone. | |
clipData.steps | list | yes | at least 1, up to 4 | Steps to enter: One to four steps, numbered for you, in the order they are done. Each adds a second and a half. |
clipData.steps[] | text | up to 48 characters | Step | |
clipData.endsLabel | text | up to 16 characters | Word before the end: Before the date it ends, such as Ends or Closes. | |
clipData.endsAt | datetime | yes | Ends at: The date and the time it ends, drawn as written here in the channel's language; the time is left out where it is midnight. | |
clipData.terms | text | yes | up to 220 characters | Terms: Who may take part, how the winner is drawn and told, and who runs it. Shown at the foot. |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:
curl "https://app.reelwire.io/v1/formats/template/tpl_c6780a5bfb47?variant=Corporate%20glass&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Giveaway",
"title": "Win a year of Kite Plus",
"detail": "No fees abroad and travel insurance, free for twelve months",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"pictureFit": "auto",
"pictureFocus": "centre",
"stepsLabel": "How to enter",
"steps": [
"Follow us",
"Like this post",
"Tag a friend who travels"
],
"endsLabel": "Ends",
"endsAt": "2026-10-30T18:00:00+01:00",
"terms": "Open to Kite customers over 18. One winner, drawn at random and told by message on 31 October. Not sponsored by the platform.",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "Win a year of Kite Plus",
"captionTiny": "Giveaway: win a year of Kite Plus. Follow us, like this post and tag a friend who travels. Ends 30 October.",
"captionShort": "Giveaway: win a year of Kite Plus, with no fees abroad and travel insurance, free for twelve months. To enter, follow us, like this post and tag a friend who travels. It ends on 30 October at 6 pm, and the winner is told by message on 31 October.",
"captionMedium": "Giveaway: win a year of Kite Plus.\n\nNo fees abroad and travel insurance, free for twelve months.\n\nHow to enter:\n1. Follow us\n2. Like this post\n3. Tag a friend who travels\n\nEnds on 30 October at 6 pm. Open to Kite customers over 18. One winner, drawn at random and told by message on 31 October. Not sponsored by the platform.",
"captionLong": "Giveaway: win a year of Kite Plus.\n\nNo fees when you pay or take out cash abroad, and travel insurance for you and your partner, free for twelve months.\n\nHow to enter:\n1. Follow us.\n2. Like this post.\n3. Tag a friend who travels, one tag per comment, as many comments as you like.\n\nThe giveaway ends on 30 October at 6 pm. It is open to Kite customers over 18. One winner is drawn at random and told by message on 31 October: we will never ask you for a password or a code. The giveaway is not sponsored, run or endorsed by the platform. Good luck!",
"hashtags": [
"giveaway",
"win",
"contest",
"travel",
"kite"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.