Unit chart
A count drawn unit by unit: ten to a hundred symbols, one to four parts each filling its own units in its own colour from the brand as its figure counts to exactly the units sent, then what the rest stand for and a note: 9 to 15 seconds. In eight styles, each wearing your brand's colours, fonts, logo, presenter and background.
| Template id | tpl_d4c8d7c4b6b2 |
|---|---|
| Markets | Every market |
| Variants | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Data terminal |
| Ready-made feeds | None |
Use cases
- A share people can count with their eyes: seven in ten shoppers, 68 of 100 homes, 12 of 25 flats sold.
- Up to four parts, each its own colour, filling unit by unit while its figure counts.
- People, dots, squares, houses, stars, notes or bolts as the units.
Variants
A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.
| Variant | What it is | Versions | Newest |
|---|---|---|---|
| Corporate glass | Frosted glass cards over an aurora in your brand colours: calm and premium. | 1 | 1.0.0 |
| Bento grid | Rounded tiles in your brand colours, each moving on its own: a modern product look. | 1 | 1.0.0 |
| Broadcast news | A news channel in your colours: channel bug, lower third, ticker and your presenter. | 1 | 1.0.0 |
| Editorial | A magazine page in your paper tone and serif: masthead, hairline rules and a byline. | 1 | 1.0.0 |
| Swiss grid | A strict grid, large type and your brand colour as the one accent. Nothing bounces. | 1 | 1.0.0 |
| Neo-brutalist | Loud flat blocks in your colours with thick borders and hard shadows. | 1 | 1.0.0 |
| Soft friendly | Soft shapes and rounded cards in tints of your brand colour: warm and approachable. | 1 | 1.0.0 |
| Data terminal | A market terminal whose ink is your brand colour, the figures scrambling into place. | 1 | 1.0.0 |
What it accepts
Every variant takes the same content, so one document draws in any of them.
Unit chart: a count drawn unit by unit, ten to a hundred symbols, one to four parts each filling its own units in its own colour from the brand while its figure counts to exactly the units sent. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the units and their parts, the note, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as SURVEY. | |
clipData.title | text | yes | up to 80 characters | Title: What the units count. Shown from the first frame. |
clipData.units | integer | yes | from 10, to 100 | Units: How many symbols are drawn in all, from 10 to 100: 10 for seven in ten, 100 for a share in percent. Each part fills its own number of them. |
clipData.symbol | enum | person, dot, square, home, star, money, bolt | Symbol: What every unit is drawn as. | |
clipData.parts | list | yes | at least 1, up to 4 | Parts: One to four, filled in this order, each its own colour: how many of the units it takes (together no more than the units drawn) and what they stand for. Each adds two seconds. |
clipData.parts[] | group | Part | ||
clipData.parts[].label | text | yes | up to 40 characters | Label |
clipData.parts[].value | integer | yes | from 0, to 100 | Units: How many of the units this part fills. |
clipData.restLabel | text | up to 40 characters | The rest: What the units no part fills stand for, in the key beside them. Left out, they stay in the key unnamed. | |
clipData.note | text | up to 100 characters | Note: One line under the units, such as what was asked. | |
clipData.source | text | up to 70 characters | Source: Where the figures come from, at the foot. Drawn exactly as written. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:
curl "https://app.reelwire.io/v1/formats/template/tpl_d4c8d7c4b6b2?variant=Corporate%20glass&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Our survey",
"title": "7 in 10 shoppers read reviews before they buy",
"units": 10,
"symbol": "person",
"parts": [
{
"label": "read reviews before they buy",
"value": 7
},
{
"label": "buy without reading them",
"value": 3
}
],
"restLabel": "",
"note": "Asked of 1,200 people who shopped online last month",
"source": "Kite shopper survey, October 2026",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "7 in 10 shoppers read reviews before they buy",
"captionTiny": "Seven in ten shoppers read reviews before they buy. Three buy without reading them. Do your products have reviews to read?",
"captionShort": "Seven in ten shoppers read reviews before they buy, and three buy without reading them, we found when we asked 1,200 people who shopped online last month. If your products have no reviews yet, most of your buyers are looking for something that is not there.",
"captionMedium": "Seven in ten shoppers read reviews before they buy.\n\nWe asked 1,200 people who shopped online last month how they decide. Seven in ten read reviews first; three buy without reading them.\n\nSo for most buyers a product with no reviews is a product with a question mark. Asking your happy customers for one is the cheapest marketing there is.\n\nFrom the Kite shopper survey, October 2026.",
"captionLong": "Seven in ten shoppers read reviews before they buy.\n\nWe asked 1,200 people who shopped online last month how they decide what to buy. Seven in ten told us they read reviews before they buy. Three buy without reading them.\n\nWhat that means for a shop: a product with no reviews is a product most buyers will hesitate over. They are looking for somebody like them who bought it and was happy, and they find nothing.\n\nWhat to do about it: ask. A short message a week after delivery, one question, a link straight to the review form. Most happy customers are glad to help when somebody asks.\n\nFrom the Kite shopper survey, October 2026.",
"hashtags": [
"reviews",
"ecommerce",
"shopping",
"survey",
"kite"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.