Problem and solution
Two scenes: the problem with its picture and a few words under its own word, then the solution with its picture and a few words under its own, the title over both, then a closing line: 12 seconds. In eight styles, each wearing your brand's colours, fonts, logo, presenter and background.
| Template id | tpl_f9920637c358 |
|---|---|
| Markets | Every market |
| Variants | Sketch notes, Comic book, Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist |
| Ready-made feeds | None |
Use cases
- What goes wrong for your customers, then how you put it right.
- Two pictures and two short texts, each under its own word.
- A closing line with where to get it.
Variants
A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.
| Variant | What it is | Versions | Newest |
|---|---|---|---|
| Sketch notes | A notebook page that writes and doodles itself in your brand ink. | 1 | 1.0.0 |
| Comic book | A comic page in your colours: inked panels on a halftone ground, words in caption boxes, a burst at every page turn. | 1 | 1.0.0 |
| Corporate glass | Frosted glass cards over an aurora in your brand colours: calm and premium. | 1 | 1.0.0 |
| Bento grid | Rounded tiles in your brand colours, each moving on its own: a modern product look. | 1 | 1.0.0 |
| Broadcast news | A news channel in your colours: channel bug, lower third, ticker and your presenter. | 1 | 1.0.0 |
| Editorial | A magazine page in your paper tone and serif: masthead, hairline rules and a byline. | 1 | 1.0.0 |
| Swiss grid | A strict grid, large type and your brand colour as the one accent. Nothing bounces. | 1 | 1.0.0 |
| Neo-brutalist | Loud flat blocks in your colours with thick borders and hard shadows. | 1 | 1.0.0 |
What it accepts
Every variant takes the same content, so one document draws in any of them.
Problem and solution: two scenes, the problem with its picture and a few words, then the solution with its picture and a few words, each under its own word, then a closing line. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the two scenes, the closing line and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as SOLVED. | |
clipData.title | text | yes | up to 80 characters | Title: The story in a line. Shown from the first frame and over both scenes. |
clipData.problemLabel | text | up to 24 characters | Problem word: The word over the problem, such as The problem. | |
clipData.problem | text | yes | up to 160 characters | Problem: What goes wrong, in a sentence or two. |
clipData.problemPicture | video | yes | media:// picture or video from the media library, alt text up to 120 characters | Problem picture or video: A picture or a video from your media library. A video from the media library plays in its place, without its sound, and from its start again whenever it ends. |
clipData.solutionLabel | text | up to 24 characters | Solution word: The word over the solution, such as Our answer. | |
clipData.solution | text | yes | up to 160 characters | Solution: What puts it right, in a sentence or two. |
clipData.solutionPicture | video | yes | media:// picture or video from the media library, alt text up to 120 characters | Solution picture or video: A picture or a video from your media library. A video from the media library plays in its place, without its sound, and from its start again whenever it ends. |
clipData.cta | text | up to 60 characters | Closing line: One line at the end of the solution, such as where to get it. | |
clipData.pictureFit | enum | auto, fill, whole | Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products. | |
clipData.pictureFocus | enum | centre, top, bottom, left, right | Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:
curl "https://app.reelwire.io/v1/formats/template/tpl_f9920637c358?variant=Sketch%20notes&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Solved",
"title": "No more queueing at the counter",
"problemLabel": "The problem",
"problem": "At lunchtime the queue reached the door, and half of you gave up and went elsewhere.",
"problemPicture": {
"alt": "Soft waves of violet and blue",
"url": "media://example-image.jpg"
},
"solutionLabel": "Our answer",
"solution": "Order in the app on your way, and your lunch waits for you on the shelf by the door.",
"solutionPicture": {
"alt": "Swirls of blue and red ink in water",
"url": "media://example-image.png"
},
"cta": "Download the app and skip the queue",
"pictureFit": "auto",
"pictureFocus": "centre",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "No more queueing at the counter",
"captionTiny": "The lunchtime queue reached the door. Now you order in the app on your way and your lunch waits on the shelf by the door.",
"captionShort": "At lunchtime our queue reached the door, and too many of you gave up and went elsewhere. So now you can order in the app on your way, and your lunch waits for you on the shelf by the door, ready when you are. Download the app and skip the queue.",
"captionMedium": "No more queueing at the counter.\n\nThe problem: at lunchtime the queue reached the door, and half of you gave up and went elsewhere. We did not blame you.\n\nOur answer: order in the app on your way, pay there, and your lunch waits for you on the shelf by the door, with your name on it.\n\nDownload the app and skip the queue.",
"captionLong": "No more queueing at the counter.\n\nThe problem: at lunchtime the queue reached the door. You told us, and we saw it ourselves: half of you gave up and went elsewhere, and the half who stayed spent their break waiting.\n\nOur answer: order in the app on your way. Pay there, choose when you want to pick it up, and your lunch waits for you on the shelf by the door with your name on it. No queue, no waiting, still warm.\n\nThe counter is still there for anybody who would rather order in person.\n\nDownload the app and skip the queue.",
"hashtags": [
"lunch",
"nomorequeues",
"app",
"localbusiness",
"kite"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.