Two by two

Two to twelve things placed on a square of four quadrants by two scales: the axes draw, the quadrants name themselves, every thing pops into its place with its name and its picture or video where one is sent, and the quadrant that matters lights, then a note: 10 to 16 seconds. In eleven styles, each wearing your brand's colours, fonts, logo, presenter and background.

Template id	tpl_b310e2a09728
Markets	Every market
Variants	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Glitch cut, Hand marks, Outline, Infinite zoom
Ready-made feeds	None

Use cases

• Ideas, tasks or products placed by two scales, such as effort and impact.
• Four named quadrants, the one that matters lit at the end.
• A logo, a face or a short video in place of a dot where you want one.

Variants

A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.

Variant	What it is	Versions	Newest
Corporate glass	Frosted glass cards over an aurora in your brand colours: calm and premium.	1	1.0.0
Bento grid	Rounded tiles in your brand colours, each moving on its own: a modern product look.	1	1.0.0
Broadcast news	A news channel in your colours: channel bug, lower third, ticker and your presenter.	1	1.0.0
Editorial	A magazine page in your paper tone and serif: masthead, hairline rules and a byline.	1	1.0.0
Swiss grid	A strict grid, large type and your brand colour as the one accent. Nothing bounces.	1	1.0.0
Neo-brutalist	Loud flat blocks in your colours with thick borders and hard shadows.	1	1.0.0
Soft friendly	Soft shapes and rounded cards in tints of your brand colour: warm and approachable.	1	1.0.0
Glitch cut	A dark page cut on the beat: heavy type sliced in, a split of your colours at every cut.	1	1.0.0
Hand marks	A clean page with a marker in your colours: loops, underlines and ticks drawn on over clean type.	1	1.0.0
Outline	Everything drawn as a line in your colours: outlined cards and bars that draw themselves on, only what matters filled solid.	1	1.0.0
Infinite zoom	Nested frames in your colours and one continuous push in: every part grows out of the middle, never a cut.	1	1.0.0

What it accepts

Every variant takes the same content, so one document draws in any of them.

Two by two: two to twelve things placed on a square of four quadrants by two scales from 0 to 10, the axes drawing, the quadrants naming themselves, every thing popping into its place with its name and its picture or video, and the quadrant that matters lighting. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: the title, the two scales and their ends, the four quadrants, the things and where they stand, the quadrant to light, the note, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word or two above the title, such as PRIORITIES.
clipData.title	text	yes	up to 80 characters	Title: What the square sorts. Shown from the first frame.
clipData.xLabel	text		up to 20 characters	Across: what it measures: The scale from left to right, such as Effort. Written under the square.
clipData.xLow	text		up to 14 characters	Across: low end: The word at that end of the scale.
clipData.xHigh	text		up to 14 characters	Across: high end: The word at that end of the scale.
clipData.yLabel	text		up to 20 characters	Up: what it measures: The scale from the foot to the top, such as Impact. Written beside the square.
clipData.yLow	text		up to 14 characters	Up: low end: The word at that end of the scale.
clipData.yHigh	text		up to 14 characters	Up: high end: The word at that end of the scale.
clipData.topLeft	text		up to 24 characters	Top left quadrant: The name of the top left quadrant, written in its corner.
clipData.topRight	text		up to 24 characters	Top right quadrant: The name of the top right quadrant, written in its corner.
clipData.bottomLeft	text		up to 24 characters	Bottom left quadrant: The name of the bottom left quadrant, written in its corner.
clipData.bottomRight	text		up to 24 characters	Bottom right quadrant: The name of the bottom right quadrant, written in its corner.
clipData.highlight	enum		none, topLeft, topRight, bottomLeft, bottomRight	Quadrant to light: Lit in the brand colour once every thing stands, its name in the brand colour too.
clipData.items	list	yes	at least 2, up to 12	Things: Two to twelve, each placed by two values from 0 to 10, in the order they should appear. Each adds two thirds of a second.
clipData.items[]	group			Thing
clipData.items[].label	text	yes	up to 24 characters	Name
clipData.items[].x	number	yes	from 0, to 10, 1 decimals	Across: From 0, the left edge, to 10, the right edge.
clipData.items[].y	number	yes	from 0, to 10, 1 decimals	Up: From 0, the foot, to 10, the top.
clipData.items[].picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: A small round picture in place of the dot, such as a logo or a face. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.note	text		up to 100 characters	Note: One line under the square.
clipData.source	text		up to 70 characters	Source: Where it comes from, at the foot. Drawn exactly as written.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_b310e2a09728?variant=Corporate%20glass&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Our roadmap",
      "title": "What we build first, and why",
      "xLabel": "Effort",
      "xLow": "Little",
      "xHigh": "A lot",
      "yLabel": "Impact",
      "yLow": "Small",
      "yHigh": "Big",
      "topLeft": "Quick wins",
      "topRight": "Big projects",
      "bottomLeft": "Fill-ins",
      "bottomRight": "Not worth it",
      "highlight": "topLeft",
      "items": [
        {
          "x": 2,
          "y": 8.5,
          "label": "Shorter sign-up"
        },
        {
          "x": 1.5,
          "y": 6,
          "label": "Price page"
        },
        {
          "x": 4,
          "y": 7.2,
          "label": "Live chat"
        },
        {
          "x": 8.5,
          "y": 9,
          "label": "New app"
        },
        {
          "x": 3,
          "y": 2.5,
          "label": "Dark mode"
        },
        {
          "x": 8.8,
          "y": 3.2,
          "label": "Rebrand"
        }
      ],
      "note": "Scored by our team in October, from what you asked for most",
      "source": "Kite product team",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "What we build first, and why",
      "captionTiny": "How we choose what to build next: big impact for little effort first. Up next: a shorter sign-up and a clearer price page.",
      "captionShort": "How we decide what to build next: everything you asked for, scored on how much it helps and how much work it is. The quick wins come first: a shorter sign-up, a clearer price page and live chat. The new app is a big project for next year.",
      "captionMedium": "What we build first, and why.\n\nWe scored everything you asked for on two things: how much it helps you, and how much work it is for us.\n\nQuick wins, coming first: a shorter sign-up, a clearer price page and live chat.\nBig projects, planned for next year: the new app.\nNot worth it for now: a rebrand.\n\nTell us what you would put in the top left.",
      "captionLong": "What we build first, and why.\n\nEvery request you sent us this year went onto one square: across, how much work it is for us; up, how much it helps you.\n\nQuick wins, top left, come first. A shorter sign-up, a clearer price page and live chat are all on their way this quarter.\n\nBig projects, top right, need a plan. The new app is the biggest, and it is planned for next year.\n\nFill-ins, bottom left, we do when there is time, like dark mode. And a rebrand, bottom right, is a lot of work for little gain, so it waits.\n\nScored by our team in October. Tell us what you would move.",
      "hashtags": [
        "roadmap",
        "priorities",
        "product",
        "fintech",
        "kite"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.