Journey line

Two to eight stops in order on one line, drawn as a metro map draws it, each with a name, a detail and a figure: a marker travels the line lighting it behind, each stop's figure arriving as it is reached, a suspended stretch dashed and a closed stop struck through, then the total counts up: 8 to 11 seconds. In eleven styles, each wearing your brand's colours, fonts, logo, presenter and background.

Template id	tpl_084b56e66811
Markets	Every market
Variants	Route map, Transit map, Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Clear civic, Soft friendly, Data terminal
Ready-made feeds	None

Use cases

• A route or a process stop by stop: a tram line during works, an order on its way, the steps to a mortgage.
• A marker travels the line, each stop's time or figure arriving as it is reached.
• Suspended stretches dashed, closed stops struck through and the total at the end.

Variants

A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.

Variant	What it is	Versions	Newest
Route map	An illustrated paper map in your colours: a dashed route drawing itself from stop to stop and pins dropping in.	1	1.0.0
Transit map	A metro diagram in your colours: lines at forty-five degrees, round stations and platform signs flipping in.	1	1.0.0
Corporate glass	Frosted glass cards over an aurora in your brand colours: calm and premium.	1	1.0.0
Bento grid	Rounded tiles in your brand colours, each moving on its own: a modern product look.	1	1.0.0
Broadcast news	A news channel in your colours: channel bug, lower third, ticker and your presenter.	1	1.0.0
Editorial	A magazine page in your paper tone and serif: masthead, hairline rules and a byline.	1	1.0.0
Swiss grid	A strict grid, large type and your brand colour as the one accent. Nothing bounces.	1	1.0.0
Neo-brutalist	Loud flat blocks in your colours with thick borders and hard shadows.	1	1.0.0
Clear civic	Built for reading: high contrast, large plain type and numbered steps.	1	1.0.0
Soft friendly	Soft shapes and rounded cards in tints of your brand colour: warm and approachable.	1	1.0.0
Data terminal	A market terminal whose ink is your brand colour, the figures scrambling into place.	1	1.0.0

What it accepts

Every variant takes the same content, so one document draws in any of them.

Journey line: two to eight stops in order on one line, each with a name, a detail and a figure, a marker travelling the line and lighting it, a suspended stretch dashed, a closed stop struck through, and a total at the end. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: a kicker, the title, the stops in order, the total, the words of the key, a note, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word or two above the title, such as THIS WEEKEND or STEP BY STEP.
clipData.title	text	yes	up to 80 characters	Title: The route or the process. Shown from the first frame with every stop's name.
clipData.stops	list	yes	at least 2, up to 8	Stops: Two to eight, in the order travelled. Each adds about half a second.
clipData.stops[]	group			Stop
clipData.stops[].name	text	yes	up to 24 characters	Name
clipData.stops[].detail	text		up to 40 characters	Detail: One short line under the name.
clipData.stops[].value	number		2 decimals	Time or figure: Written beside the stop when the marker reaches it, such as the minutes from the stop before.
clipData.stops[].unit	text		up to 8 characters	Unit: Written after the value: min, km, days.
clipData.stops[].state	enum		open, suspended, closed	State: Suspended: no service on the way to this stop from the one before, drawn as a dashed line with a warning sign. Closed: the stop itself is closed and passed without stopping, its name struck through.
clipData.total	group			Total: Shown at the end in a panel. Left out, nothing is; with no value, the sum of the stops' values.
clipData.total.label	text	yes	up to 30 characters	What the total is
clipData.total.value	number		2 decimals	Total: Left out, the sum of the stops' values.
clipData.total.unit	text		up to 8 characters	Unit: Left out, the stops' unit.
clipData.suspendedLabel	text		up to 20 characters	Word for suspended: Written in the key under the line beside a dashed stretch, such as Suspended. Left out, a suspended stretch is drawn but not explained.
clipData.closedLabel	text		up to 20 characters	Word for closed: Written struck through in the key under the line, such as Closed. Left out, a closed stop is drawn but not explained.
clipData.note	text		up to 100 characters	Note: One line at the end.
clipData.source	text		up to 70 characters	Source: A line at the foot. Drawn exactly as written.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_084b56e66811?variant=Route%20map&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "This weekend",
      "title": "Line 2 to the airport, with the works at Brewery Lane",
      "stops": [
        {
          "name": "Riverside",
          "state": "open",
          "detail": "Change here for the 4 and 12 buses"
        },
        {
          "name": "Cathedral",
          "unit": "min",
          "state": "open",
          "value": 3
        },
        {
          "name": "Old Mill",
          "unit": "min",
          "state": "open",
          "value": 4,
          "detail": "Last tram before the works"
        },
        {
          "name": "Brewery Lane",
          "unit": "min",
          "state": "suspended",
          "value": 9,
          "detail": "Replacement bus from Old Mill"
        },
        {
          "name": "Quayside",
          "unit": "min",
          "state": "open",
          "value": 7,
          "detail": "Trams again from here"
        },
        {
          "name": "Market Hall",
          "unit": "min",
          "state": "closed",
          "value": 3,
          "detail": "Closed while the lifts are replaced"
        },
        {
          "name": "Airport",
          "unit": "min",
          "state": "open",
          "value": 8,
          "detail": "Terminals 1 and 2"
        }
      ],
      "total": {
        "unit": "min",
        "label": "Riverside to the airport"
      },
      "suspendedLabel": "Replacement bus",
      "closedLabel": "Closed",
      "note": "Trams run every 10 minutes from 5 in the morning until midnight.",
      "source": "City transport, weekend timetable",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Line 2 to the airport this weekend",
      "captionTiny": "Line 2 to the airport this weekend: a replacement bus between Old Mill and Brewery Lane, and Market Hall is closed. 34 minutes in all.",
      "captionShort": "Taking line 2 to the airport this weekend? Between Old Mill and Brewery Lane a replacement bus runs while the track is renewed, and trams do not stop at Market Hall while its lifts are replaced. Riverside to the airport takes about 34 minutes.",
      "captionMedium": "Line 2 to the airport this weekend.\n\nRiverside, Cathedral (3 min), Old Mill (4 min), then a replacement bus to Brewery Lane (9 min) while the track is renewed. Trams again from Quayside (7 min). Market Hall is closed while its lifts are replaced (3 min), then the airport (8 min).\n\nRiverside to the airport: about 34 minutes. Trams run every 10 minutes.",
      "captionLong": "Planning to take line 2 to the airport this weekend? Here is how the line runs while the works are on.\n\nFrom Riverside, trams run as usual to Cathedral (3 minutes) and Old Mill (4 minutes). Between Old Mill and Brewery Lane the track is being renewed, so a replacement bus takes you on (about 9 minutes). From Quayside trams run again (7 minutes).\n\nTrams pass Market Hall without stopping while its lifts are replaced (3 minutes), and reach the airport, terminals 1 and 2, after another 8 minutes.\n\nIn all, Riverside to the airport takes about 34 minutes. Trams run every 10 minutes from 5 in the morning until midnight.",
      "hashtags": [
        "tram",
        "airport",
        "travelupdate",
        "weekend",
        "kite"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.