Public bodies (City councils), City in numbers 1.0.0
| Template | Public bodies (City councils), tpl_edafad905b0f |
|---|---|
| Variant | City in numbers |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A city or its budget in figures: the notice on a coloured banner, the headline and up to six figures, each with what it counts, its period and source, complete at the start. As a grid each is lit in turn as it counts up to exactly what was sent; one at a time each has its own page. Then the note and button. Who issued it stays on screen. 5.5 seconds, 2.5 more per figure. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the kind of notice and its status, the headline and the line under it, the figures with what each counts, its period and its source, the note, the call to action, who issued it and the reference. | |
clipData.notice | text | yes | up to 24 characters | Kind of notice: What kind of post this is, on the coloured banner under your logo on every frame, such as City in numbers, Budget or Annual report. |
clipData.status | text | up to 32 characters | Status: Beside the kind of notice on the banner, such as Budget 2027 or Year to March 2026. | |
clipData.headline | text | yes | up to 72 characters | Headline: What the figures are about, in plain words and one message, such as What the city's budget pays for in 2027. Facts only: the figures inform and never campaign. |
clipData.intro | text | up to 140 characters | Line under the headline: One sentence that sets the figures in context, such as when the budget was set. | |
clipData.figures | list | yes | at least 1, up to 6 | Figures: One to six figures about the city or its budget, in the order they are shown. Each counts up from nought to exactly what was sent when its turn comes, about two and a half seconds each, with what it counts, the period it covers and where it comes from. Facts only. |
clipData.figures[] | group | Figure | ||
clipData.figures[].value | number | yes | 3 decimals | Figure: The figure itself, such as 214.6 for 214.6 million. Shown exactly as sent, with the decimals it was sent with, in the channel's language. |
clipData.figures[].prefix | text | up to 4 characters | Before the figure: What is written before the figure, such as a currency sign. | |
clipData.figures[].unit | text | up to 16 characters | Unit: What follows the figure, such as million, %, km or homes. A percent sign stays on the figure. | |
clipData.figures[].label | text | yes | up to 64 characters | What it counts: What the figure is, in plain words, such as the council's net budget for the year. |
clipData.figures[].period | text | yes | up to 40 characters | Period: The year, the months or the date the figure covers, written as it should be shown, such as April 2027 to March 2028. |
clipData.figures[].source | text | yes | up to 80 characters | Source: Where the figure comes from, written as it should be shown, its label included, such as Source: Budget book 2027. |
clipData.figures[].icon | enum | landmark, building, house, school, graduation-cap, baby, users, user, hand-helping, hand-heart, heart-pulse, stethoscope, accessibility, bus, train-front, bike, car, footprints, trees, leaf, sprout, recycle, trash, droplets, sun, plug-zap, wifi, book-open, store, briefcase, factory, hard-hat, wrench, shield-check, coins, banknote, piggy-bank, wallet, receipt, percent, chart-pie, chart-column, chart-line, scale, calendar, clock, map-pin, globe, phone, mail, file-text, megaphone, award, roadworks, parking, route, map | Pictogram: The pictogram beside the figure. Left out, its tile holds the figure's number. | |
clipData.note | text | up to 140 characters | Note: A line shown with the button at the end, such as how the figures were rounded or where the full figures are published. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: A web address, a phone number, an office. | |
clipData.issuedBy | text | yes | up to 120 characters | Issued by: The department or office that issues the figures, in your own words, such as Issued by Finance, City of Westbrook. Shown with your reference above your footer line from the first frame to the last, set smaller rather than cut. |
clipData.reference | text | up to 40 characters | Reference: The report's or the decision's number, as you write it, such as Ref. FIN/2027/03. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size), plus this variant's own. Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start, the figures as a grid. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | grid, single | Layout: As a grid: every figure on one sheet under the headline (turning pages where they do not fit), each lit in turn while it counts up. One at a time: each figure large on a page of its own, after the headline with the first. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"notice": {
"type": "string",
"maxLength": 24,
"title": "Kind of notice",
"description": "What kind of post this is, on the coloured banner under your logo on every frame, such as City in numbers, Budget or Annual report."
},
"status": {
"type": "string",
"maxLength": 32,
"title": "Status",
"description": "Beside the kind of notice on the banner, such as Budget 2027 or Year to March 2026."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "What the figures are about, in plain words and one message, such as What the city's budget pays for in 2027. Facts only: the figures inform and never campaign."
},
"intro": {
"type": "string",
"maxLength": 140,
"title": "Line under the headline",
"description": "One sentence that sets the figures in context, such as when the budget was set."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 214.6 for 214.6 million. Shown exactly as sent, with the decimals it was sent with, in the channel's language."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the figure",
"description": "What is written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What follows the figure, such as million, %, km or homes. A percent sign stays on the figure."
},
"label": {
"type": "string",
"maxLength": 64,
"title": "What it counts",
"description": "What the figure is, in plain words, such as the council's net budget for the year."
},
"period": {
"type": "string",
"maxLength": 40,
"title": "Period",
"description": "The year, the months or the date the figure covers, written as it should be shown, such as April 2027 to March 2028."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the figure comes from, written as it should be shown, its label included, such as Source: Budget book 2027."
},
"icon": {
"type": "string",
"enum": [
"landmark",
"building",
"house",
"school",
"graduation-cap",
"baby",
"users",
"user",
"hand-helping",
"hand-heart",
"heart-pulse",
"stethoscope",
"accessibility",
"bus",
"train-front",
"bike",
"car",
"footprints",
"trees",
"leaf",
"sprout",
"recycle",
"trash",
"droplets",
"sun",
"plug-zap",
"wifi",
"book-open",
"store",
"briefcase",
"factory",
"hard-hat",
"wrench",
"shield-check",
"coins",
"banknote",
"piggy-bank",
"wallet",
"receipt",
"percent",
"chart-pie",
"chart-column",
"chart-line",
"scale",
"calendar",
"clock",
"map-pin",
"globe",
"phone",
"mail",
"file-text",
"megaphone",
"award",
"roadworks",
"parking",
"route",
"map"
],
"title": "Pictogram",
"description": "The pictogram beside the figure. Left out, its tile holds the figure's number.",
"enumNames": [
"Landmark",
"Building",
"House",
"School",
"Graduation cap",
"Baby",
"Users",
"User",
"Hand helping",
"Hand heart",
"Heart pulse",
"Stethoscope",
"Accessibility",
"Bus",
"Train front",
"Bike",
"Car",
"Footprints",
"Trees",
"Leaf",
"Sprout",
"Recycle",
"Trash",
"Droplets",
"Sun",
"Plug zap",
"Wifi",
"Book open",
"Store",
"Briefcase",
"Factory",
"Hard hat",
"Wrench",
"Shield check",
"Coins",
"Banknote",
"Piggy bank",
"Wallet",
"Receipt",
"Percent",
"Chart pie",
"Chart column",
"Chart line",
"Scale",
"Calendar",
"Clock",
"Map pin",
"Globe",
"Phone",
"Mail",
"File text",
"Megaphone",
"Award",
"Roadworks (a cone)",
"Parking",
"Route",
"Map"
]
}
},
"required": [
"value",
"label",
"period",
"source"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 1,
"maxItems": 6,
"title": "Figures",
"description": "One to six figures about the city or its budget, in the order they are shown. Each counts up from nought to exactly what was sent when its turn comes, about two and a half seconds each, with what it counts, the period it covers and where it comes from. Facts only."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Note",
"description": "A line shown with the button at the end, such as how the figures were rounded or where the full figures are published."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, a phone number, an office."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"issuedBy": {
"type": "string",
"maxLength": 120,
"title": "Issued by",
"description": "The department or office that issues the figures, in your own words, such as Issued by Finance, City of Westbrook. Shown with your reference above your footer line from the first frame to the last, set smaller rather than cut."
},
"reference": {
"type": "string",
"maxLength": 40,
"title": "Reference",
"description": "The report's or the decision's number, as you write it, such as Ref. FIN/2027/03."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"grid",
"single"
],
"title": "Layout",
"description": "As a grid: every figure on one sheet under the headline (turning pages where they do not fit), each lit in turn while it counts up. One at a time: each figure large on a page of its own, after the headline with the first.",
"enumNames": [
"As a grid, lit in turn",
"One at a time"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size), plus this variant's own. Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start, the figures as a grid."
}
},
"required": [
"notice",
"headline",
"figures",
"issuedBy"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the kind of notice and its status, the headline and the line under it, the figures with what each counts, its period and its source, the note, the call to action, who issued it and the reference."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"notice": {
"type": "string",
"maxLength": 24,
"title": "Kind of notice",
"description": "What kind of post this is, on the coloured banner under your logo on every frame, such as City in numbers, Budget or Annual report."
},
"status": {
"type": "string",
"maxLength": 32,
"title": "Status",
"description": "Beside the kind of notice on the banner, such as Budget 2027 or Year to March 2026."
},
"headline": {
"type": "string",
"maxLength": 72,
"title": "Headline",
"description": "What the figures are about, in plain words and one message, such as What the city's budget pays for in 2027. Facts only: the figures inform and never campaign."
},
"intro": {
"type": "string",
"maxLength": 140,
"title": "Line under the headline",
"description": "One sentence that sets the figures in context, such as when the budget was set."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 214.6 for 214.6 million. Shown exactly as sent, with the decimals it was sent with, in the channel's language."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the figure",
"description": "What is written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What follows the figure, such as million, %, km or homes. A percent sign stays on the figure."
},
"label": {
"type": "string",
"maxLength": 64,
"title": "What it counts",
"description": "What the figure is, in plain words, such as the council's net budget for the year."
},
"period": {
"type": "string",
"maxLength": 40,
"title": "Period",
"description": "The year, the months or the date the figure covers, written as it should be shown, such as April 2027 to March 2028."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the figure comes from, written as it should be shown, its label included, such as Source: Budget book 2027."
},
"icon": {
"type": "string",
"enum": [
"landmark",
"building",
"house",
"school",
"graduation-cap",
"baby",
"users",
"user",
"hand-helping",
"hand-heart",
"heart-pulse",
"stethoscope",
"accessibility",
"bus",
"train-front",
"bike",
"car",
"footprints",
"trees",
"leaf",
"sprout",
"recycle",
"trash",
"droplets",
"sun",
"plug-zap",
"wifi",
"book-open",
"store",
"briefcase",
"factory",
"hard-hat",
"wrench",
"shield-check",
"coins",
"banknote",
"piggy-bank",
"wallet",
"receipt",
"percent",
"chart-pie",
"chart-column",
"chart-line",
"scale",
"calendar",
"clock",
"map-pin",
"globe",
"phone",
"mail",
"file-text",
"megaphone",
"award",
"roadworks",
"parking",
"route",
"map"
],
"title": "Pictogram",
"description": "The pictogram beside the figure. Left out, its tile holds the figure's number.",
"enumNames": [
"Landmark",
"Building",
"House",
"School",
"Graduation cap",
"Baby",
"Users",
"User",
"Hand helping",
"Hand heart",
"Heart pulse",
"Stethoscope",
"Accessibility",
"Bus",
"Train front",
"Bike",
"Car",
"Footprints",
"Trees",
"Leaf",
"Sprout",
"Recycle",
"Trash",
"Droplets",
"Sun",
"Plug zap",
"Wifi",
"Book open",
"Store",
"Briefcase",
"Factory",
"Hard hat",
"Wrench",
"Shield check",
"Coins",
"Banknote",
"Piggy bank",
"Wallet",
"Receipt",
"Percent",
"Chart pie",
"Chart column",
"Chart line",
"Scale",
"Calendar",
"Clock",
"Map pin",
"Globe",
"Phone",
"Mail",
"File text",
"Megaphone",
"Award",
"Roadworks (a cone)",
"Parking",
"Route",
"Map"
]
}
},
"required": [
"value",
"label",
"period",
"source"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 1,
"maxItems": 6,
"title": "Figures",
"description": "One to six figures about the city or its budget, in the order they are shown. Each counts up from nought to exactly what was sent when its turn comes, about two and a half seconds each, with what it counts, the period it covers and where it comes from. Facts only."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Note",
"description": "A line shown with the button at the end, such as how the figures were rounded or where the full figures are published."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "A web address, a phone number, an office."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"issuedBy": {
"type": "string",
"maxLength": 120,
"title": "Issued by",
"description": "The department or office that issues the figures, in your own words, such as Issued by Finance, City of Westbrook. Shown with your reference above your footer line from the first frame to the last, set smaller rather than cut."
},
"reference": {
"type": "string",
"maxLength": 40,
"title": "Reference",
"description": "The report's or the decision's number, as you write it, such as Ref. FIN/2027/03."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"grid",
"single"
],
"title": "Layout",
"description": "As a grid: every figure on one sheet under the headline (turning pages where they do not fit), each lit in turn while it counts up. One at a time: each figure large on a page of its own, after the headline with the first.",
"enumNames": [
"As a grid, lit in turn",
"One at a time"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size), plus this variant's own. Leave any out for the package's default: the brand's colours, calm, softly rounded, text at the start, the figures as a grid."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the kind of notice and its status, the headline and the line under it, the figures with what each counts, its period and its source, the note, the call to action, who issued it and the reference."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_edafad905b0f?variant=City%20in%20numbers&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"notice": "City in numbers",
"status": "Budget 2027",
"headline": "What the city's budget pays for in 2027",
"intro": "The council set its budget on 26 February. These are the figures behind it.",
"figures": [
{
"icon": "landmark",
"unit": "million",
"label": "the council's net budget for the year",
"value": 214.6,
"period": "April 2027 to March 2028",
"prefix": "£",
"source": "Source: Budget book 2027, page 4"
},
{
"icon": "hand-helping",
"unit": "%",
"label": "of the budget pays for care for older and disabled people",
"value": 38,
"period": "April 2027 to March 2028",
"source": "Source: Budget book 2027, page 12"
},
{
"icon": "roadworks",
"unit": "million",
"label": "to repair roads, pavements and street lights",
"value": 12.8,
"period": "April 2027 to March 2028",
"prefix": "£",
"source": "Source: Budget book 2027, page 19"
},
{
"icon": "recycle",
"unit": "%",
"label": "of household waste recycled or composted",
"value": 52.4,
"period": "April 2025 to March 2026",
"source": "Source: Waste data return 2026"
}
],
"note": "Figures are rounded. The full budget book and the council's accounts are published on our website.",
"cta": {
"label": "Read the budget in full",
"detail": "westbrook.example/budget"
},
"issuedBy": "Issued by Finance and Corporate Services, City of Westbrook",
"reference": "Ref. FIN/2027/03",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"layout": "grid",
"corners": "soft",
"logoSize": "auto"
}
},
"metaData": {
"title": "What the city's budget pays for in 2027",
"captionTiny": "Our budget for 2027 in numbers: £214.6 million in all, 38% for care for older and disabled people, £12.8 million for roads and pavements.",
"captionShort": "What the city's budget pays for in 2027. The council set a net budget of £214.6 million for April 2027 to March 2028. 38% of it pays for care for older and disabled people, and £12.8 million goes to repairing roads, pavements and street lights. Last year 52.4% of household waste was recycled or composted. The full budget book is on our website.",
"captionMedium": "What the city's budget pays for in 2027. On 26 February the council set its budget for April 2027 to March 2028: a net budget of £214.6 million. The largest share, 38%, pays for care for older and disabled people, at home and in residential care. £12.8 million goes to repairing roads and pavements and replacing street lights. And in the year to March 2026, 52.4% of household waste was recycled or composted. Every figure comes from the council's own published reports, named on each figure. Figures are rounded. The full budget book and the council's accounts are at westbrook.example/budget. Issued by Finance and Corporate Services, City of Westbrook. Ref. FIN/2027/03.",
"captionLong": "What the city's budget pays for in 2027. On 26 February the council set its budget for the year from April 2027 to March 2028. The net budget, the money the council spends on services after grants and fees, is £214.6 million. The largest share, 38%, pays for care for older and disabled people, whether that is help at home, a place in a care home or support for carers. £12.8 million goes to repairing roads and pavements and replacing old street lights with LED lamps, which use less energy and cost less to run. Alongside the budget, the latest figures for waste show that in the year to March 2026, 52.4% of household waste was recycled or composted, up from the year before. Every figure in this post comes from the council's own published reports, and each one is named beside the figure, with the period it covers. Figures are rounded. The full budget book, the council tax for each band and the council's accounts are at westbrook.example/budget, and paper copies can be read at the Civic Centre and in every library in the city. If you have a question about the budget, you can write to us through the website or call 0300 123 4567. Issued by Finance and Corporate Services, City of Westbrook. Ref. FIN/2027/03.",
"hashtags": [
"westbrook",
"budget",
"localgovernment",
"councilbudget",
"opendata"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.